The Difference Between Proxy and Snippet Based Localization

Proxy vs Snippet Based Localization

Over the past month or so, we’ve been getting the same question on several occasions which can only mean it’s time to address it on the official Bablic blog.

Let’s first define proxy-based localization and snippet-based localization so we can then differentiate between them as well as list the pros and cons of each.

Proxy-based Localization

Proxy-based localization is when all website communication between the end user’s browser and the website’s original server goes through the localization solution’s server (i.e. the proxy). For example, if localization company PRXLOCAL123 provides website translation/localization services for website example.com then it means that the translation of content is completely done on PRXLOCAL123’s servers. So when an end user asks for a different language on example.com, PRXLOCAL123 retrieves all of the page’s content from the server of example.com, changes it with the localized content, and serves the content to the end user. This whole process simply means the end user is in fact not connected with example.com but actually with PRXLOCAL123.

proxy-based website localization

Snippet-based Localization (Bablic)

Snippet-based localization is when only the localized content (translated text, replaced images, videos etc.) is stored in the localization company’s server (PRXLOCAL123’s server for example) and only a simple javascript line is used on the original website (example.com) in order to serve the localized content to the end-user.

When the end-user visiting example.com requests a different language, his browser loads the original page directly from example.com. The browser then starts by reading the javascript snippet which contains the localization instructions. It continues by opening a separate communication channel with the localization company’s server (PRXLOCAL123’s server for example) in order to retrieve and serve the localized content, as fast as possible, to the end-user.

This means the localization is “done” by the end-user’s browser, which only combines the localized elements, meaning just text, rich media and some CSS changes, instead of having to redirect ALL of the content like on proxy-based localization.

snippet-based website localization

Advantages of Proxy Localization

Requires no coding in integration – Proxy-based localization requires no change in the original website’s code.
Easier SEO solution – There’s no real difference to the search engine when Proxy-based translation is being used.

Advantages of Snippet Localization

Performance – Since only the translated elements (text, rich media, CSS) are being served by the localization company’s server, there is less data being communicated back and forth which explains faster load times and better performance.

Complete Localization – Content via Javascript (Popups, validation forms, tooltips & more) and content from Ajax (mostly DB content – offer of the day, announcement, listings & so on) usually aren’t translated when using a Proxy-based solution. Snippet-based solutions handle all of that and more.

– Doesn’t require DNS Integration – Unlike proxy-based solutions, snippet-based solutions do not require a DNS integration.

– Works on sub-domains & sub-directories – Unlike proxy-based solutions, snippet-based solutions work on sub-domains as well as sub-directories which are widely referred to as a better SEO strategy.

– No advanced SSL integration – No need for any special treatment for sites that are secured through SSL.

Clearly, snippet-based localization is the future of website translation. Its performance in terms of speed is unmatched, as well as its unique ability to achieve complete localization (including popups, validation forms, tooltips & more).

Let us know in the comments which is your preferred method of website localization and why!

 

Unexpected Launch on Product Hunt & our Results

May 11th, out of nowhere, Kevin William David (founder of Walletkit) submitted our product, Bablic (easy website translation, try it here), to Product Hunt which made it to the top 10 for that day. We weren’t prepared, we weren’t even awake when it got submitted, in fact both of Bablic’s founders weren’t even members on Product Hunt when it happened yet we aren’t complaining. It would have been nice to get a heads up so we can expect the traffic and give the community the attention it deserves but either way, Bablic is thrilled with the results and it’s nice to see the power of the incredible community at Product Hunt. Here’s what came of our unexpected launch on Product Hunt.

Bablic Website Localization on ProductHunt

Bablic made it to the top 10 which is quite an achievement in itself. 154 upvotes and 6 comments, comment count seems low but the product is pretty straightforward and anyone can try Bablic right on our homepage, for free, so maybe that explains the low comment count/questions.

We were also in the midst of A/B testing two landing pages (for the homepage), one asking for email + URL (A) and the other asking just for URL (C) in order to get instant access to the editor so visitors can immediately translate their website.

Stats from the ProductHunt launch/feature

Bablic was featured on May 11th, the results below are for the May 11th to May 15th dates. Let’s break it down to numbers and then we’ll discuss further.

  • 693 New Visits to A (email + URL) landing page, 6.06% entered their email + URL and tried Bablic
  • 664 New Visits to C (URL) landing page, 29.66% entered their URL and tried Bablic
  • Time on site was approx. 3 minutes
  • Pagesviews were about 2 pages/session (which makes sense since all of our information is on the homepage)
  • Bounce rate was 23.5% for version A, 21.5% for version C
  • 12% came from Mobile, which was a bit of an issue for us since our editor isn’t compatible with Mobile (no one’s looking to localize their website from their iPhone)
  • An additional 432 new visits which are definitely from the Product Hunt feature since we haven’t done any other advertising. Stats were very similar to all of the above.

Immediately, we can see that asking just for the URL gave much much better results (thank you Product Hunt, now we know which page we should spend advertising $ on).

But, our goal isn’t for people to try Bablic, it’s for users to stay with Bablic, here are some stats regarding that.

  • 1.07% clicked Save & Publish on version A (email + URL), meaning they went through the editor, made changes and got their Bablic code snippet
  • 1.86% clicked Save & Publish on version C (URL), meaning they went through the editor, made changes and got their Bablic code snippet

The above numbers further confirm that our landing page asking only for URL performs better than the one asking for both email + URL.

Bablic also got some nice foreign press thanks to the ProductHunt feature. Here’s one article in Spanish. A mention on what seems to be an unofficial Chinese version of Product Hunt and another mention on what seems to also be an unofficial Chinese version of Product Hunt.

Bablic Localization on Next China

Bablic Website Translation on Mindstore

On top of that foreign “press coverage”, Bablic also got a friendly tweet in Spanish from a company who tried Bablic!

Marficom Bablic Tweet

What’s worth mentioning as well, which usually no money can buy, and yet thanks to Product Hunt it was free, is the fact that serious people from the startup/tech world, including investors & writers/reporters, were exposed to our product, tried it and even upvoted it on Product Hunt.

On top of that, getting direct feedback from experienced internet users is an amazing thing. It being free is a bonus, the real value is that it’s unbiased and organic, basically priceless.

Final results from the Product Hunt launch

  • 340 people tried Bablic
  • 51 new users for Bablic’s website localization solution
  • 118 new email leads
  • Clear winner in our split-test (asking just for URL performed much better than email + URL)
  • A bit of foreign press/mentions
  • Approx. 2000 new unique visitors to Bablic.com
  • New friends/followers & contacts on both Twitter & Product Hunt

If I could change one thing in our Product Hunt launch?

Everything about Product Hunt was perfect, it really is a community of savvy entrepreneurs, designers, developers and all around creative minds, and it shows each and everyday with only quality products ending up in the top 10.

The one thing I would have liked to change would be that Bablic really wasn’t prepared for a Product Hunt feature, nor were we online when it happened. Had we submitted our product to Product Hunt, we would have definitely had a custom landing page set up for the community with a unique design as well as a promotion/coupon for Product Hunt users. We did offer a coupon code on the comment section of the Product Hunt feature but it, of course, doesn’t have the same effect. I truly believe us being prepared could have made a major difference, I have no doubt Bablic could have made it to the top 3 spots for the day, it really is an innovative product and it’s just the kind of thing Product Hunters look for.

Oh well, maybe next time.

Either way, a big thank you to the Product Hunt team (founder Ryan Hoover) for creating such an awesome community, Kevin William David for giving attention to Bablic and submitting it, and most of all the great community of Product Hunters!

Enjoyed the post? Please share! There will be a follow-up post as well describing the exact strategy we used to turn an unexpected ProductFeature into a success and ending the day in the top 10 spots.

PS: Many are asking about the Product Hunt coupon code so here it is again, simply use coupon: producthunt on the billing page of Bablic.com & get 1 month free on any plan you choose.

Make sure to follow our small business blog for more posts like this one!

 

10 of the Best Squarespace Sites

With the recent launch and success of our “Translating Squarespace with Bablic” tutorial, we figured it’s only fair to provide some Squarespace design inspiration to our loyal readers.

Best Squarespace Sites

A little about Squarespace first for those who don’t know! Squarespace is a web based service that allows you to “easily” create a beautiful website, blog, portfolio and/or even a full-out e-commerce store. It is quickly becoming a leader in the industry and competing with the likes of WordPress, Wix and others thanks to its user-friendly and intuitive platform which lets you create beautiful Squarespace websites, all at an affordable cost. It seems they are also trying to get deeper into the e-commerce space with their latest update which lets you import all of your products directly from Shopify or Big Cartel. Drag and drop abilities, in-page editing, analytics, templates, modules, apps, custom domains, gmail integration  – pretty much everything an online publisher can ever ask for. They also proudly stand behind their product, Squarespace.com’s front-end is actually made with with Squarespace.

Squarespace’s websites are now all responsive so you won’t have to worry about building for different devices and screen sizes, just focus on creating a beautiful site. Check out the Squarespace examples below, also known as the most beautiful Squarespace websites – keep in mind, they are in no particular order.

Fotio

KISS (Keep it simple stupid) is the idea behind Fotio simply yet beautiful Squarespace website. The website white, clean and puts its product in focus. It may seem bare but sometimes that’s just the look you’re going for and these guys nailed it.

Beautiful Squarespace Site

Cornell Crème

The large background, stylish typography, professional images and Cornell Crème color palette makes it hard to imagine this website is running on Squarespace but it sure is!

Squarespace Examples

Lumio

Lumio showcases how even e-commerce websites can look beautiful and run properly on Squarespace. Check out both their homepage and the shop page to really get inspired if you’re planning on launching a simple e-commerce website.

Squarespace Site Example

Egg Shop

Egg Shop used Squarespace to build a website for their NYC restaurant. Simple and straightforward, the website features their menu, location, hours and a detailed press section showing off their achievements. The website is just as appetizing as the high resolution food pics they post in their gallery, if I was in NYC I’d probably stop writing right now and head there for one of their classics.

Squarspace Website Inspiration

The Die Line

If anyone knows design it’s Andrew Gibbs, packaging production artist. TheDieLine.com is his brain child and it features the world’s most best package designs, all from a beautiful Squarespace website.

Beautiful Squarespace Web Design

Big Human

BigHuman is a well-known product design and development studio based in NYC. They have a simple yet colorful portfolio layout setup which lets them feature their best work right when you land on the homepage. They also use Squarespace in a beautiful way for their blog.

Squarespace Website Example

Expensify

Expensify focuses on simplified expense reporting and they do it in an extremely stylish way. The website’s look and feel is extremely clean and simple even though there’s a ton of information on it. That shows the power of good design, just browsing the site makes me want to learn more about the product. Surprising to see that even a website with lots of content such as this one can look so nice and run so smoothly using Squarespace.

Design Squarespace Websites

Maravillas

Jennifer Maravillas uses Squarespace to showcase her work as an artist and a traveler. The typography used for her logo is one of a kind and how her layout blends in with her work makes this minimalist Squarespace website a home-run in terms of design. Shows what you can do with a bit of creativity.

Squarespace Example

UberEats

Bigger companies use Squarespace too! Here’s Uber’s latest project, UberEats, using Squarespace for their app lander. A short & sweet website featuring different background/slider images and a high resolution mockup of the app running on an iPhone. Scroll up and down for cool animation.

Squarespace Websites Examples

Indian Gardens

Indian Gardens looks like it’s using the Marquee Squarespace template with some customization. A one-page website with smooth scrolling and a unique color scheme, love how they display their menu right on the homepage.

Squarespace Website Examples

Hope you enjoyed our short feature of 10 of the best Squarespace websites. Let us know which are your favorites in the comment section below. We’ll be posting more about beautiful Squarespace websites and would love to feature yours or your suggestions if they make the cut. Bookmark our small business blog for more similar posts!

Keep in mind, Bablic is the easiest way to translate your Squarespace website, try it now for free at Bablic.com, don’t forget to check out our Squarespace translation tutorial.

Why Startups Need a Multilingual Website

Startups are constantly looking for a competitive edge and a multilingual website may be the easiest way to gain it. The beauty of translating a website and offering it in different languages is that the result is obvious; more languages means being open to more markets which leads to having more users. The result from adding more languages is a given, unlike other ways of trying to gain a competitive advantage which are usually not much more than an educated guess.

Why Startups Need Multilingual Websites

Businesses in non English-speaking markets have long understood the power of pushing their product/content to the English-speaking market, 55% of content on the internet is in English but only 27% of internet users are English-speaking. This means 73% of internet users aren’t properly being catered to; why not take advantage of that fact? These are the statistics today but as the fast-paced process of Globalization continues to accelerate; a multilingual strategy will go from being a competitive edge to being a necessity, so why not start early.

Most startups which offer a paid service accept payments globally, in different currencies and even ship globally when a product is involved, but they don’t speak their customer’s language, their content/product isn’t multilingual. That makes absolutely no sense, especially considering 72.4% of consumers said they would be more likely to buy a product with information in their own language. Even more so, 56.2% of consumers said that the ability to obtain information in their own language is more important than price.

A multilingual presence is a cost-effective way to market a product, even a new product, when facing larger competitors. Even when they are direct competitors, if they don’t offer a multilingual product with properly localized content, you’ll be attracting visitors who’ve never even heard of said competitor. It’s the best way to create buzz and attract a following while building awareness for your brand without constantly focusing on how to differentiate from your competitor and doing things you may regret as a company in the long-run such as dropping prices. Startup Everypost used this strategy, they launched with a translated website offering 6 different languages, it helped them as a cost effective way of marketing, widening their reach, and promoting their brand in new markets without having to spend heavily on other marketing strategies.

There aren’t many other ways where a startup company can dramatically increase its target audience and potential customers overnight with such a small investment.

Internet Penetration in China

There are over 600 Million internet users in China alone, imagine actually offering your service or product in Chinese. Imagine coming up on Chinese search engines or even something as simple as getting a review on a relevant Chinese blog with millions of readers. Translating your website isn’t easy, but it’s feasible, and it is definitely worth it if you plan on staying around.

A multilingual strategy is suggested for all online-businesses and websites these days, not only startups, but we stress that startups NEED it. Startups are usually strapped for cash and facing large competitors. Opening up new markets and going after a different customer base may be the difference between becoming the next big thing or shutting down once they blow through their budget.

One may ask, if it’s so advantageous then why isn’t everyone doing it? Why aren’t all websites multilingual? Why isn’t all the content available online offered in at least 5 different languages? First, you need to understand that many don’t do something until it becomes a necessity, a requirement. Most are happy with their current numbers, they obsess with what they already know about, and they toss dollars to their marketing team and hope for results. Take going mobile as an example: many took years to do it, many even laughed it off and wondered “who would ever buy something online through their phone on those small screens”. Who’s laughing now? Definitely the innovators who were smart enough to go mobile and benefit tremendously during the early days of the mobile phase, while competitors were slim. On the other hand, the ones who laughed it off are now stuck trying to get responsive websites up, knowing that this won’t get them any competitive edge at all, it will simply let them survive. Secondly, many think translating a website is extremely time-consuming and ridiculously expensive and the truth is that it used to be both, but times are changing and there are now ways to translate a website effectively without breaking the bank. You can find them online by making a simple search on Google.

You can also visit our homepage and simply type in your URL to try our free demo, it’ll allow you to translate your website (perfect for small businesses) immediately, make manual changes to text, images and CSS as well as order professional human translation right from our editor if you aren’t impressed with the free machine translation.

Multilingual websites are the future, don’t make the same mistake many did with mobile, start today.

Why Startups Need to Blog?

Blogging, really?

One thing everyone who’s ever been involved in a startup knows is that they are extremely time-consuming. Running a business in general usually requires way more effort than a 9 to 5 job, successful founders and co-founders are rarely not working, even more so at a startup where overtime can be the difference between the next round of funding or shutting down.

With so much to do and so little free time, why is blogging considered a necessity in today’s startup world? Shouldn’t that time be used for setting up new marketing campaigns, split-testing or even schmoozing investors? Is blogging really that important? YES.

Should Startups Blog

Why?

Online marketing changed. It evolved from simply buying ads, email lists and so on to what is now called inbound marketing, also known as the most effective marketing method for online-based businesses.

In short, inbound marketing is the art of promoting a company through valuable content such as blog posts, newsletters, podcasts and so on. It refers to marketing strategies that focus on bringing visitors/customers in as opposed to traditional advertising (ads, tv spots, flyers, telemarketing, etc.), now referred to as outbound marketing.

This, plus the rise of social media and reviews, makes it obvious that a winning online marketing strategy basically means two-way communication between a company and its potential customers. Blogging is widely considered the best way to achieving this since it is free and its potential is limitless in terms of its reach.

Clearly, that makes it a must for any startup hoping to achieve growth, success and a passionate following. It is also the best way to announce company changes, product launches, promotions and more importantly, showing transparency and authenticity. It makes a company seem accessible on a personal level and not just another corporate identity hoping to sell a product.

Keep in mind, a blog (quality content and regularly updated) is probably the most effective way to a proper Search Engine Optimization campaign in order to rank on Google as well as other search engines for relevant search inquiries. Recent statistics show that 44% of online shoppers begin by using a search engine, ranking high isn’t a luxury anymore, it’s a necessity.

Now that we know why startups should blog, let’s see which startups are doing it well, time to get inspired.

Inspiration

The idea is to create demand out of thin air, let’s take a look at some startups which have mastered the art of blogging and acquiring customers, buzz and exposure simply by providing extremely valuable content through their company blog.

Kissmetrics

Kissmetrics Logo

Kissmetrics is an SaaS company that provides analytics which help track users on an individual level in order to assist with customer acquisition and decision-making. The Kissmetrics Blog has quickly positioned itself as a go-to resource for online marketing and analytics, and it’s paying off. For example, their “beginner’s guide to Google Analytics” featured on the Kissmetrics blog was shared on Twitter alone over one thousand times. This isn’t out of the ordinary for Kissmetrics, their blog posts regularly get hundreds, even thousands, of shares. That kind of sharing, propelled by awesome quality content, is the base for a solid SEO strategy, something no startup wants to miss. As mentioned by Neil Patel, a co-founder at Kissmetrics, organic SEO is responsible for generating over 50% of Kissmetrics’ revenue. Keep in mind, the majority of the SEO traffic mentioned comes through the blog thanks to quality content, infographics and consistency.  There is no question the blog played a HUGE part in Kissmetrics’ undeniable success in a competitive market.

Buffer

Buffer Logo

Buffer is a web-based tool that helps make social media sharing easier for both people and companies by allowing to schedule posts throughout the day. Buffer used transparency to differentiate their blog from other startup blogs, in other words they practice what they preach. They don’t only talk about sharing on social media and so on, they do it. They even go as far as sharing things like the salaries of every employee at Buffer. People love being behind the scenes and this kind of information makes a reader/visitor/user feel like a VIP and it shows, over two-thousand likes on Facebook as well as one thousand shares on LinkedIn for that article alone. Buffer built on that strategy and on top of that they deeply focused on providing informative content, exclusive tips as well as guest blogging a ton. It is no surprise that content-marketing (inbound marketing) drove over 70% of their daily signups up until recently.

Shopify

Shopify Logo

Shopify is an e-commerce platform that allows anyone to sell online. The startup is thriving and has raised over $120M in funding, they are definitely doing something right. Their blog is a perfect example, it quickly became the go-to place for anyone running an e-commerce business or looking to start one. They produce interesting articles, tips and guides that can be directly applied to small or large online businesses, it’s useful information for anyone in the industry, and that’s why it’s being shared. They’ve also managed to build a loyal following, over 48 000 newsletter subscribers that are eager to get the latest tips which can ultimately help them increase conversions. The Shopify Blog has become a trusted authority source for e-commerce business owners and digital marketers. In fact, their following is so loyal that even a simple product announcement can get them over 1500 shares on social media, how’s that for free advertising? The trick here is that the content they provide on their blog for free is so valuable for an online business owner that it makes the cost of using Shopify as a service (e-commerce platform) feel like a steal.

There are many others doing it right and we’ll be covering them as well as we continue this series. Next up will be how to blog as a startup and of course, what to blog about.

Languages Used on the Internet

As I was doing some research I came across some information that struck me as almost unbelievable. In fact, it’s something that may unlock so much potential for online business in the next 3-5 years that it’s hard to believe.

But let’s start from the beginning. The Global Internet Report 2014 issued by the Internet Society shows the following chart:

Global Internet Penetration
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Ok, granted, this is not so impressive. First of all the data is not so fresh, and also it’s the kind of map that everyone would expect. Deep penetration in North America, Europe and Australia, decent to good in Asia and South America and not so good in Africa. So far no surprises.

But what really made my day was this other chart showcasing the languages used on the internet:

Languag of Internet Users vs Language of Website Content
Click to enlarge

This chart unveils a much more interesting reality. First of all the differences between the top and middle bar, which are obviously a function of the internet penetration that we examined earlier. Some languages are very much over-represented among internet users (e.g. English) while others are quite under-represented (e.g. Arabic, French). What is really surprising, though, is what happens in the bottom bar.

The bottom bar represents which languages are used as primary languages for websites and online content. Think for a moment about all the analytics, tracking, user profiling and intelligence that websites put in place. One would expect that smart publishers and webmasters would produce content that matches exactly the users’ demand for content. We already discussed how important it is to give users content in their native language so it’s reasonable to expect that languages online would be available proportionally to internet users. Well, nothing could be further from the truth.

Let’s take the most striking disparity as an example:

Chinese speakers make up 25% of Internet users, but only 3.3% of websites offer content primarily in Chinese”

Boom. The needs of 21.7% of internet users (that’s more than 1 in 5!) are not met properly. This is huge already, and we are only talking about Chinese speakers. Sum up all the other under-represented languages on the internet and you come up with some very impressive numbers.

From my point of view this means that businesses that will take website localization seriously will enjoy unbelievable potential for growth in the next 3-5 years, maybe more, until these gaps are reduced. It’s an entire blue ocean waiting for smart, multi-lingual small businesses to dive into. First come, first served. Bon voyage!

Bablic’s new UX: richer and easier to use

This is the post I was waiting to write for a while. Seriously, I couldn’t wait. Today is the day we announce Bablic‘s new interface. It’s pretty, it’s rich and it’s super easy to use. The idea is that every business should be able to make its website global within just a few minutes and with minimal effort.

So what’s all the fuss about?

1. Learn as you go

First and foremost, everything is easier. A short tutorial will teach you everything there is to know about localizing your website. Your website will be ready within minutes. Literally.

Click to enlarge

2. Fine-tune content (without breaking layout)

You can fine-tune text manually, or add collaborators that can do it for you. You can see the result in real time. Also you can easily edit text style and CSS (size, margins etc.) to make sure that languages with longer words don’t mess up the appearance/layout of your page. Ever seen menus jump to the next line because they don’t fit in the margins? We make sure that doesn’t happen to your website.

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Click to enlarge

 3. A picture is worth a thousand words

Localization does not stop at text. Make sure that media on your site reflects what your customers are looking for. Replacing pictures for each and every different language takes just a few clicks.

Click to enlarge
Click to enlarge

4. Never compromise on content quality

Content should be translated properly but managing translators is complex and demanding. Well, not anymore. All it takes is a few clicks. You get a real-time quote on the specific pages you want to translate and you are ready. When the translation is complete it will be published automatically on your site.

Click to enlarge
Click to enlarge

All you have to do is input a URL in our home page and begin the journey. You’ll be surprised by how quick and easy it is. And of course if you have any questions or concerns you can get in touch with us directly at [email protected]

See you soon!

An english-only website will lose you 70% of your traffic

I have recently come across an interesting article on Harvard Business Review. Not a recent one, but still very interesting. The concept per se was not so surprising, I must say. What was really stunning was the numbers that came with it.

Everyone knows that if your website offers your visitors content in their native languages all your metrics improve: lower bounce rate, increased stickiness (time spent on each page), better conversion rate. What was surprising is what happens if you don’t.

The article reports the following statistics:

  • 72.1% of consumers spend most or all of their time on websites in their own language.
  • 72.4% of consumers said they would be more likely to buy a product with information in their own language.
  • 56.2% of consumers said that the ability to obtain information in their own language is more important than price.

In my opinion two elements are quite counter-intuitive and utterly impressive here:

First, the sheer amount of users you may be missing on if you don’t offer their native language. I would have expected a preference, I could understand losing some users, but for sure I was not expecting to lose over 70% of them. Does this reflect the actual language abilities of these users? Not really. In the EU, on average, 63% of the population speaks a foreign language. This average goes up to 74% for people aged 25 to 34 (bulk of internet users). In the US around 20% of the population is fully bilingual so it’s safe to assume that a larger percentage speaks additional languages beyond English. For other countries it’s hard to make an accurate estimate but it’s safe to assume that more than just 30% of the population speaks a foreign language.

Conclusion #1: internet users are somewhat lazy and prefer sticking to their native language.

Second, let’s look at incentives. Prices online are very competitive. We have price-comparison websites, collective purchasing, discount coupons, promotions etc. Based on this naive observation I would have guessed that customers would bend over backwards in order to save money on purchases. And if that requires using Google translate, opening a dictionary or asking a friend, so be it. Turns out reality is very different. Over 50% of internet users are ready to pay more money to have information in their native language. More than half of buyers are happy to pay a premium price for the privilege of an effortless purchasing experience. That’s pretty good to know, I must say.

Conclusion #2: often small businesses are much better off adding languages to their websites rather than fighting over prices and costly UX and funnel improvements.

On the verge of great things

cropped-cropped-globe.jpg

Hey everyone,

I have been very quiet for a while as things at Bablic have been very busy. But it was well worth it.

Bablic is almost ready for takeoff and the excitement is palpable. Many things have happened in the last few weeks. We have had an amazing week at Google Launchpad. Not only we have been wined and dined (or the startup equivalent: pizza and beer) but we had a chance to sit next to the best minds in the industry and learn from them.

We spent our time with top engineers, UX experts marketing gurus and seasoned investors. Bablic came out of it better, faster, prettier and easier to use.

Read here for a small taste of what happened (in hebrew): http://t.co/0ZiuvjfXh

Many thanks to Gal and the whole team at Google.

Stay tuned as the next few weeks are going to be a rollercoaster. We are ready to launch a brand new interface, new features and plenty of other goodies…

See you soon!