10 Reasons You Need a Multilingual Website

The emergence of the internet has contributed toward a global village. Many businesses are reaping the benefits of marketing and selling their products to these new markets.

Within these global markets, there are many languages spoken aside from English. Sure English is often the Lingua Franca, but as a language, at 335 million, it’s only the third most spoken language after Chinese (1.2 Billion) and Spanish (414 million). Then you have Hindi, Arabic, Portuguese, Bengali, Russian, Japanese, and Javanese respectively. That’s your top 10. And that’s not mentioning the many others.

Building a multilingual website allows you to more effectively tap into this global market. “But my business is doing just fine,” you may be thinking. And besides creating a multilingual website is a huge investment. Firstly, let me address point one.

Sure your business may be doing just fine. But what if I told you your business could be fairing much better? Consider these statistics:

  1. 73% of internet browsers are not English.
  2. 72.1% of users browse in their own language.
  3. 56.2% say browsing in their language is more important than price.
  4. 46% say they don’t purchase products in foreign languages.

Secondly, whilst creating a multilingual website may have been an expensive investment in the past, this is no longer the case. There are plenty of cost-effective tools out there, such as Bablic, making website translation available to the masses including startups and small businesses. Thousands of businesses use Bablic as tool to easily turn their website into a multilingual one, no matter the platform it’s using, no programming required! As a small business owner, you simply paste a code in the header of your website and voila!

If you’re still not convinced about the need for website localization, let’s delve into it a little more. Here are 10 further reasons why making your website multilingual is a good idea for your business.

#1 Enter Emerging Markets

Aside from tapping into a larger part of the global market, a multilingual website allows you to target one of the fastest growing, and most lucrative markets: the emerging market. Your established markets like the United Kingdom and the US are saturated, and in many cases – highly competitive. In contrast, many consumers in emerging markets are only now really engaging in online shopping. But the growth potential is there.

recent report by Research and Markets – The Worlds Largest Market Research Store – forecasts that emerging markets will lead global online retail sales growth from the period 2016-2109. So jump in early, ride the wave, and experience the benefits.

#2 Lower Advertising Costs

The increased competition in established markets means that your advertising and marketing costs will be a lot higher. Why? To compete you’ll simply need to out advertise and out-market. Target emerging markets for lower advertising costs.

#3 Diversify Your Market


Targeting an international base also leads to business diversification. A multilingual website then reduces your exposure to risk. If you’re only targeting one market i.e. your home market, and the local economy is struggling, your business is jeopardized. By generating revenue from another market,  you improve the chances of business growth – even during tough times.

#4 Improved SEO and More Organic Traffic

Including multiple languages on your site will also lead to a boost in search engine visibility. Why? You’ll be ranking for keywords that your competition isn’t ranking for and this will contribute to increased organic traffic to your website. And once on your site, they’re now in the market for your products.

#5 Builds Trust

By catering to a customer in their own native language you also make them feel more at home; more comfortable. This builds an added layer of trust. Trust is something that’s crucial online, where customers aren’t interacting with a person, but rather a computer screen. And that trust then is an essential ingredient in converting that customer into a sale.

#6 Increased Conversions

Both point three and point four contribute to increased conversions. More organic traffic + trust = vastly improved odds of making a sale. And that’s just the initial conversion; multilingual websites show you care and serve as a building block toward creating repeat and loyal customers.

#7 A Sign You’re Customer Orientated

What says that you care more than tailoring your website according to the unique language preferences of a customer? This establishes you as a customer orientated business and not just a profit monger. You’re then well on your way to increasing your repeat customers.

#8 Increases Repeat Customers


Repeat customers ensure that you can rely on a more steady stream of income. Imagine you only had one-off customers? You would have to continually invest time and effort in acquiring new ones. This is not sustainable, for any business, yet alone yours.

#9 Establish a Competitive Advantage

With many businesses not yet fully embracing website localization, you have the perfect opportunity to set yourself apart. Building a multilingual website will give you a distinctive competitive edge. And as a business who doesn’t want to beat their competition?

#10 Sign of a Forward Thinking Company

You’re not only establishing a competitive advantage, you’re positioning yourself as a company that’s forward thinking. A company that’s innovative, always thinking ahead and always one step ahead of the competition. After all, people love companies that do things differently. Just think Apple.

Building a multilingual website is not as costly as it once used to be. And with the many  statistics pointing in favor of doing so, and the benefits, perhaps it’s time you built your multilingual site?

10 of the Best Online Tools For Your Small Business

Being a small business owner means that at any given time you’re working on marketing, accounting, taxes, sales, development, customer support and a host of other activities. We understand it can be difficult trying to juggle all of this. This is where online tools can help you! Understanding though that there are many to choose from, most of which are simply confusing, we curated a list of 10 of the best online tools for your small business. This list is divided in four categories:

  1. Note-taking and Brainstorming
  2. Finance
  3. Project Management
  4. Marketing

Here are 10 of the best online tools for your small business.

Note-Taking and Brainstorming

#1 Evernote


With Evernote, you can make a note of almost anything. And the beauty of it? You’re able to access in the cloud, with any device. With this cloud-based software you can:

  1. Create a project to-do list.
  2. Take a picture of a sketch.
  3. Jot down a reminder.
  4. Save interesting articles and organize your reading list.
  5. Organize all your thoughts and ideas so you can access it in one place.

If you’re looking for something more visual, consider using Mindly in conjunction with Evernote.

#2 Mindly


Mindly harnesses the power of associations, allowing you to create Mindmaps on your mobile device (or any device for that matter). Clear the clutter and showcase your thoughts in the form of mindmaps

With Mindly you can:

  1. Capture ideas
  2. Write a quick summary
  3. Plan presentations
  4. Create visual associations

Aside from note taking and brainstorming, there are some seriously powerful online tools for finance.


#3 Freshbooks



PayPal and the majority of payment processing platforms charge you 3% to make or receive payments. With Freshbooks, there is a flat fee of $0.50, regardless as to the size of the transaction. Consider the cost saving on this, particularly as your business grows, and your international client base grows.

PayPal is one of the largest online payment processing platforms. So if you’re currently using them and concerned about how to switch, you’re in luck, as PayPal and Freshbooks have an agreement. It’s possible to send PayPal invoices using Freshbooks and pay a flat fee of $0.50! Freshbooks offer a free 30-day trial.

#4 Mint


Mint allows you to effortlessly create budgets and stay up to date on how you’re spending your money. Through their phone and tablet apps, it’s also possible to manage your finances on the go and receive money saving tips.

Mint is totally automated. Through giving the platform permission to view your finances, it will begin to track, categorize – in the form of graphs and analytics – , and manage your spending. Setting up an account is free!

Project Management

#5 Trello


Trello is the perfect collaboration app, particularly for geographically dispersed teams. Trello allows you to create, boards, lists, and cards which help you stay organized. Each individual card has the option of leaving comments and attaching a file.

Download for IOS, Android or desktop. There is a free plan with the option to upgrade. For maximum productivity consider using it in conjunction with Slack, another online business tool for your small business.

#6 Slack


Available for IOS and Android, Slack is the perfect instant messaging tool. Create different channels for open communication, direct communication for specific teams, or private one-on-one communication.

Through integration with other apps, like Dropbox, all your files are available on the cloud. Available on IOS and Android, there’s a free plan, a standard plan ($6.67), and a Plus Plan ($12.50/month).


#7 Bablic


Business is not what it used to be. Having a website means you open yourself up to a global marketplace. The implications of this are:

  1. People from countries all over the world will visit your site.
  2. These people will speak different languages.

It then becomes imperative to tailor your website to their language preferences. Enter Bablic. Bablic is a cost-effective human translation tool tailored toward small business.

It will reduce bounce rates, improve engagement and drive sales, as 46% of people say they won’t buy products if a website is not in their own language. Getting started is as simple as pasting a line of code in your website header.

#8 SumoMe


SumoMe is arguably one of the best online tools to grow your e-mail list. Building an e-mail list is essential if you want to grow your business and make money online. Through capturing e-mails you capture leads allowing you to engage in e-mail marketing.

SumoMe has a large suite of tools that allow you to create popups, improve mobile sharing, create sign-up forms, scroll bars, and monitor how visitors engage with your website through Heat Maps. Whilst the free version has more than enough to start, by upgrading to a premium version you’re able to engage in A/B testing and much more.

Seamless integration is available with all popular e-mail marketing service providers like Mail Chimp and Aweber. Also, link directly with your Google Analytics account to track analytics.

#9 Canva


Hiring an agency or a graphic designer to create presentations, designs, eBooks, Facebook headers, and more can be expensive. It needn’t be this way. Canva has positioned itself as the design tool that anyone can use to create stunning presentations. With Canva you’re able to:

  1. Choose from a vast gallery of images and presentation designs.
  2. Edit images by adding text, cropping, filtering, blurring.
  3. Choose from pre-made designs and templates.
  4. Select icons from a vast gallery.
  5. Select social media layouts for Facebook, Twitter headers and much more.
  6. Upload your own photos and incorporate them into the design.

The above features touch but the iceberg. Sign-up for a free account. Though the features are limited with the free version, it’s a perfect start for the small business. In-app purchases are available for certain images and designs, although the bank of free options is more than adequate.

#10 Buffer


The final online tool for your small business is Buffer. This social media sharing tool allows you to plan your content calendar, and schedule content weeks in advance. Save time, and have piece-of-mind knowing your content is being published across social media channels, even when you’re out of the office. For $10 a month it’s an absolute bargain – I mean that’s one beer or a meal in some countries.

What online tools do you use for your business?

11 Killer Shopify Apps That Will Help You Grow Your Business

Shopify currently has over 1200 Shopify Apps available for download in their App Store. With such a vast choice, it can be difficult to decide which Shopify Apps are useful or not. We’re here to help. We’ve curated a list of 11 killer Shopify Apps that will help you grow your business.

The Shopify Apps listed are either completely free, free for a trial period, free with the option to upgrade or free with in-app purchases. The apps covered relate to four business growth categories:

  1. Marketing
  2. Sales
  3. Social Media
  4. Customer service


#1 MailChimp – E-mail Marketing

If you think e-mail marketing is dead, think again. Google this topic to see the many articles highlighting it’s power. It’s still a highly effective marketing tool. According to the Direct Marketing Association, it offers a 4.300 percent ROI. An E-mail Marketing tool then, is a must have. It’s essential for customer communication and business growth.

Consider The MailChimp Shopify App.  All customers and sales data is automatically added to Mailchimp. You’re able to automate workflows, up-sell, and create targeted campaigns based on unique shopping behavior. For example, you can send a follow-up e-mail after a customer purchase where you recommend similar products. All in all, the MailChimp Shopify App is a powerful tool and more so when used with your Shopify Store.

#2 Sweet Tooth – Loyalty Programs


Creating loyalty programs drive sales long after the initial purchases. The 10 000 +merchants that use this App realize a 15% year-on-year increase in revenue and a 20% increase in repeat purchases.

Sweet Tooth allows you to setup and manages your own reward program. It rewards for referrals, purchases, social follows and more! Such is the confidence in the app, that the makers base the pricing model on actual growth in the loyalty program.

#3 Plug in SEO – Optimize Your Site So People Can Find You


SEO is vitally important. If you’re not showing up in search engines or ranking, how do you expect consumers to find you? There are currently over 86 000 store owners that use Plug in SEO. The free version provides instructions, code, and e-mail alerts about what needs fixing.

This app checks all the essentials i.e. meta descriptions, titles, speed, blog post structure and more. For more extensive features we recommend upgrading to a Plus Plan for $20 per month. But the free plan is perfect for small businesses and the one man show:



#4 Facebook Store – Create an Extra Sales Channel


Add an additional sales channel with the Facebook Store App. This creates the opportunity to sell from within Facebook and you’re also able to add a Shopify Tab in your Facebook store.

This presents more opportunities to increase traffic to your Shopify store and improve sales. Aside from an added sales channel, social sharing is easier. Products sync automatically between the two channels.

#5 Better Coupon Box – Increase Social Media Followers Through Coupons


People enjoy nothing more than a sweet deal. Better Coupon Box allows you to to create customizable coupon pop-ups for increased conversion and sales.

Offer discounts in exchange for social media followers and customize the forms according to your unique requirements. Integrations with e-mail marketing services – e.g. Mailchimp – are seamless.

#6 In Cart Upsell – Increase Basket Size at Check Out


You want to maximize your revenue at every possible opportunity, of this, I have no doubt. This means up-selling where you can. With the Shopify App, In Cart Upsell, you can do exactly this.

It shows Non-invasive discounts to shoppers right before check-out. The main goal is to increase basket size and sales for you. The app bases pop-ups on a shopper’s cart and the “bank” of offers you’ve set-up in the back-end.

Social Media

#7 Check Out Hero – Increase Social Media Referrals


As with In Cart UpSell, Check Out Hero, aims to maximize the final stage of the buying process. The difference is that with Check Out Hero, the goal isn’t to increase sales directly on the spot.

Rather Check Out Hero offers an incentive – e.g. a discount – if shoppers share via Facebook or Twitter. The idea is that the social media referrals justify passing a discount on to the shopper.

#8 Add Shoppers Social Share Buttons – What shares are generating sales?


What is the value of a like? The Add Shoppers Social Share buttons close the loop between engagement and sales. You can analyze shares per product, see who’s sharing and which shares are leading to sales. Analytics, ROI tracking, and socials share buttons are all free. There are a remaining 9 in-app-purchases

#9 AddThis – Enable Sharing Across the Web


Used by over 12 million domains worldwide in over 70 languages AddThis is one of the most popular social media sharing tools. This Shopify App allows your visitors to share your content to over 300 hundred social media networks. You’re provided with tools to measure what’s being shared, how it’s being shared and when it’s being shared.

Customer Service

#10 Tidio Chat – Solve Customer Problems and Improve Your Bottom Line


Live chat allows you to please your customer by solving their problems on the spot. No longer do they have to wait in long queues or on the telephone. It speeds up your customer service. Live chat also directly affects your bottom line. According to Nate Johnson of PlasticPrinters.com live chat rakes in an extra $65000 per month for their business.

Tidio Chat is one such live chat app. It’s simple to install and integrates with your pages within seconds. The app is available on IOS, Android, and Desktop meaning you’re always connected to your store to assist customers. A free trial is available, thereafter it’s $12/month.

#11 Help Center – Reduce Customer Services Queries and Drive Traffic


Whilst live chat is one way to help customers, why not consider a FAQ page? The Help Center Shopify App allows you to create an attractive, branded FAQ page. This can reduce support time spent on requests by 30%. It’s also a smart move from an SEO point of view.

By including answers to questions people frequently ask, together with relevant keywords, you’re providing content that solves people’s problems. Content is, after all, your most important aspect of your SEO. In fact, Google prioritizes it. So what are you waiting for? Get building? Creating a FAQ page to not only improve your customer service but drive traffic.


Don’t forget about the Bablic Shopify App which allows you to easily translate your Shopify store. Take advantage of our 14-day free trial, no credit card required!

Bablic Shopify Translation

There we have it, 11 of the best Shopify Apps to help you grow your business. For further apps, be sure to visit the Shopify App Store. What other apps do you use?

15 of The Best 3rd Party Squarespace Integrations

There is often functionality that you wish to add to your Squarespace site. Functionality may include email marketing, social media integration, embedded video to something more complex like payment solutions.

Finding any solution, yet alone the right solution can be a timely and costly exercise. By using 3rd party Squarespace integrations, you’re able to solve such problems. This also improves the functionality of your site end enhances the user experience. Here are 15 of the best Squarespace integrations that will enhance the power of your site.


#1 Accelerated Mobile Pages (AMP)


53% of people abandon their mobile visit if a page takes longer than three seconds to load. Research has also found that Mobile sites that load in 5s or less get 2x more mobile revenue. This is where AMP enters the picture. It is an open source project with a focus on optimizing mobile content for reduced load times. This not only enhances the user experience but drives revenue. It’s currently only available for your blog posts.

#2 Disqus


Use Disqus for a more advanced commenting system on your blog compared to that of Squarespace. Disqus supports conversation threads, image comments and other functionality that Squarespace doesn’t currently offer.


#3 Apple Pay


Apply Pay ensures fast and easy checkouts for your customers. Your customers don’t have to manually enter their shipping and billing information. Currently, Apple Pay is only visible to customers who visit your site using Safari on a Mac and iPhone or iPad running the latest IOS. For customers accepting payments via Stripe, it is available via default.

#4 Stripe


Stripe is Squarespace’s official and only merchant processing partner. 13 Currencies are currently supported (including US dollar, Euro, and Pound) on the platform. A host of customizable forms is available. This gives you the ability to handle any kind of payment and create some truly elegant designs. For full details on how to setup, your stripe account clicks here.

#5 FedEx

To simplify your shipping cost calculations and shipping procedures, consider using the FedEx integration. This integration automatically calculates shipping rates based on FedEx rates by package weight, dimensions and shipping address. Make sure the weight and dimensions of all products are accurately labeled.

#6 Xero


Xero is online account software for small businesses. With Xero, you’re able to track your daily sales, run your business on the go and manage your cash flow (amongst other things). It will deliver a summary of the previous day’s transactions directly to your Xero account. This is a paid service, only available with the commerce product and within the United States.


#7 Google Fonts

You have access to Google Fonts within your Squarespace editor. There is a choice of over 600 fonts to customize your site. You are also provided with a popular font selection to save you time.

#8 Typekit


Typekit is a service offered by Adobe. Consider using Typekit if you want no limitations when it comes to your typography. Typekit gives you access to over 1000 high-quality fonts, “anywhere, anytime.” The Squarespace integration also allows you to add your own custom fonts for unique designs.


#9 DropBox

Aside from being a powerful tool to store files, documents, and images in the cloud, DropBox allows you to publish images to your gallery pages on your site.

#10 The Adobe Creative Cloud Image Editor

Have a knack for image enhancing and editing? Why not consider using the Adobe Creative Cloud Image Editor. With this Squarespace integration, you have a built-in feature on your site which allows you to adjust the orientation, crop images, add a color filter, change brightness, add text and much, much more.


#11 Mailchimp


For E-mail marketing use the power of MailChimp. Design and send campaigns and e-mail newsletters. Mailchimp is available through your form block, newsletter block (subscribe option) and checkout page. Setup your Mailchimp account first, then connect Squarespace to Mailchimp. It’s free for the first 2000 subscribers and you even get A/B testing on the free option after you’ve sent a certain amount of e-mails.

#12 Google Analytics

This is a great way to track visitors on your website. View the source of traffic -according to a country, social media and device -, the bounce rate, demographics, and several other metrics. You can do all the above by adding a tracking code to the header of your site.

#13 Bablic

According to Bablic:

  • 73% of internet users aren’t browsing in English.
  • 72.1% of users spend the majority of their time on sites in their own language.
  • 56.2% value browsing in their own language over price.
  • 46% say they won’t buy products if they’re not in their local.

No doubt many people have stumbled upon your website, only to leave because they don’t understand the language. Enter Bablic, a cost effective human translation tool that will reduce bounce rate and improve engagement. Translation can be manual or automatic. All you need to do is paste a line of code into your site header. With Bablic you can publish or unpublish as many languages as you like.

#14 Geolify


Geolify allows you to target different web content based on the unique location of your visitors. Geolify provides you with an intuitive dashboard for setup and full control over your geo-targeting services. You don’t need to be a technical whizz and integration occurs via one line of javascript. Price is on a per-page basis, starting at $0.005 per page up to 1000 page views.

# 15 Muut

Muut is the “complete discussion system for your website”. By powering live discussions, you create a sense of community on your website. This increases engagement and improves the likelihood of visitors returning to your website. Create forums, a blog commenting section and even have a private discussion with Muut.

The above Squarespace integrations provide added functionality and power to your Squarespace site. For these and other Squarespace integrations be sure to visit the Squarespace Integrations page.

What integrations do you currently use?

How To Improve Weebly Website Engagement

In a previous post, we highlighted 8 apps that will increase visitors to your Weebly site. Boosting traffic is one thing, but once visitors land on your site you need to engage them. And you need to do so quickly. According to data by Tony Haile of Charbeat, 55% of visitors spend 15s or less on your website. Yes, you heard right, 15s!

Our attention spans have dropped over the past 16 years due to technology. One study revealed that our concentration has plummeted from an average of 12s to 8s. That’s lower than the attention span of a Goldfish (9s)! But it’s not all doom and gloom, you can still engage your visitors. Here are 4 ways to increase engagement.

1. Create a Quality Site Design

First impressions count. Your site needs to look professional and be visually appealing. With the low attention span of visitors, this is even more important. “But how do I create a high-quality site design?”, you may be asking.

Here are a few pointers:

  • Use of color: use two or three primary colors and stick to it. Keep things simple.
  • Create Readable Text: use black or dark gray text on a white background. Make sure the text is large enough to read.
  • Use high-quality images:  Not only is this visually appealing but a sign of professionalism.
  • Use free images if you can’t afford a photographer. This post by Buffer provides 53 free image sources. Make sure you provide the necessary credit where it’s due.


  • Strive for Simplicity: white space is your best friend.
  • Remove clutter so your visitors can engage with your content.
  • Don’t dilute your website with ads. This makes you look like a profit monger; you’re here to solve your client’s problems. Do this and the money will follow.

2. Create High-Value Content

Consider starting a blog. Make sure the content is informative, relevant and actionable. For example, after reading this post you need to know how to improve the engagement on your website.

A few pointers to consider:

  • Show Them How: Avoid fluff e.g. Show someone how they can create an engaging website, don’t tell them why they need to.
  • Understand Your Target Market problems in great detail and find unique solutions to their problems.
  • A unique solution may take the form of an actionable blog post. Read this as an example: “How To Embed Livestream Video On Your Site.”
  • Blog Regularly: maintain a consistent blogging schedule, but not to the detriment of quality.

3. Include Video and Animations

According to a study, 44.1% of web video viewers tune out after 1 minute. The implications of this are clear: your message needs to be short and enticing.

A few pointers:

  1. Write a detailed copy of your message before shooting a video.
  2. Consider your goals e.g. Is this an instructional video? Are you communicating your business vision?
  3. You need adequate lighting. For example, use halogen lamps for indoor shooting. This is a cost-effective alternative to professional lighting.
  4. Use the right hardware. You can find affordable high-tech gear if you shop around. Search for high definition camera like these.
  5. Through planning correctly and investing some money you’ll ensure you craft a video of high quality.
  6. For those of you on a tight budget, give this article a read: “How to Produce High-Quality Videos for Under $1000.”

If you feel video animations are a fit with your brand, consider using PowToon.


PowToon has ready made drag and drop templates. They allow you to create professional animated videos and engaging presentations, quickly and easily.

You can sign-up for free. PowToon provides three instructional videos. They detail the importance of writing your copy and planning your story beforehand. Be sure to watch those videos.

4. Make your website multilingual

How often do you think someone has stumbled upon your site only to leave because they don’t understand the language? I’d say pretty often.  Consider the below statistics which are rather telling:

  • 73% of internet users aren’t browsing in English.
  • 72.1% of users spend the majority of their time on sites in their own language.
  • 56.2% value browsing in their own language over price.
  • 46% say they won’t buy products if they’re not in their local.

These statistics highlight the importance of having a multilingual website for reduced bounce rates and better engagement. In the past translating your website was a large and costly undertaking. With advancements in technology, this is no longer the case. Bablic, for example, is a cost-effective professional human translation tool.


Here’s how it works:

  1. Translate your content: you choose from machine, professional or manual translation.
  2. You’re able to translate the content yourself using Bablic’s manual content editor).
  3. Paste the unique Bablic code into your website’s header.
  4. You don’t require any coding knowledge.
  5. Publish or unpublish the languages of your choice with a simple click of a button. It’s as simple as that!

You can also just use our Weebly app, get it right here.

There’s no doubt we live in an era where our attention spans are a fraction of what they used to be. Technology and the proliferation of online content have contributed immensely to this.

As a small business owner to break through the clutter you need to maintain a high level of quality. This means a professional website design that focuses on high-value content, both written and visual. It means tailoring your site according to the preferences of a global village.

8 Ways Facebook Can Increase Traffic to Your Squarespace Site

When it comes to Social Media Networks, Facebook is still king and it’s unlikely to lose its crown anytime soon. According to Statisa, as of September 2016, Facebook was the first social network to exceed 1 billion registered user accounts. Sitting at a whopping 1.71 Billion active users, Facebook towers over the nearest competitor – WhatsApp (1 billion). It’s no surprise then that Facebook drives more website traffic for businesses than any other social sharing platform. It also reigns supreme in terms of audience reach and engagement.

As a Squarespace website owner, it’s essential then to refine your Facebook marketing efforts to leverage the power of Facebook. Here are 8 ways to use Facebook for increased website traffic.

1. Tweak Your Facebook Page for Websites Clicks

Facebook page optimization is crucial. I can’t tell you how many times I’ve stumbled upon a Facebook page – had the desire to find out more about a company – but could not, for the life of me find a link to their website.

Make sure you include your website link where it makes sense! For example, your “About” tab, in product and image descriptions, timeline milestones (if there’s a milestone where you introduced a new product), page posts and even event pages.

Also consider including a call to action button, that takes visitors directly to your site or sign-up page. Squarespace does this perfectly on their Facebook page below:

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Another option is to include various tabs on your page, such as a blog tab. By adding a blog tab, your blog articles are automatically streamed to your tab page.

2. Make Your Facebook Images Big

Include photos in your posts as research shows that engagement increases by 120%. By including large photos, your engagement will be even higher; meaning more likes, shares, comments, click-throughs and traffic to your site. Here’s a great example from the Squarespace Facebook page:
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Here are a few guidelines to remember:

  1. Upload images directly via Facebook.
  2. Analyze page insights and metrics to see what’s working and make adjustments
  3. Use a shortened link to keep text clean.
  4. A rule of thumb is to set images to 1200×628.

3. Write Short, Compelling Updates

Concise and witty is what you want. Short and witty updates, typically get the most engagement and traffic to your website. With so many people using smartphones and reading content on the go, short content is also more geared towards the mobile market.

Some guidelines to follow:

  1. Keep updates to one sentence, preferably below the 140 character count for Twitter.
  2. Make your update a summary of your blog article, if that’s what you’re sharing.
  3. Write out several variations of your update and choose the most compelling and enticing one.
  4. Remember your mobile market in terms of text, images & website.

4. Be Creative: Include Questions and Quotes

Aside from concise and compelling updates, consider how else you can tweak your text. Be creative; the options are infinite. For example, use questions and quotes.

Questions invoke interest because they naturally require a response. Again, though, when asking questions, remember point three: make it compelling. Below is a perfect example, from the Bablic Facebook Page:

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Some tips for asking questions:

  1. Keep them concise.
  2. Use curiosity invoking questions.
  3. Play with different question types e.g. searching for an opinion, trivia etc.

Unlike questions, Quotes are some of the most shared content on Facebook. Here are some tips for using quotes:

  1. Find a quote that summarizes your article.
  2. Combine the quote with an image of the person you’re quoting – creates personalization.
  3. Where applicable use a quote that invokes controversy – creates, even more, engagement, click-throughs, and traffic to your site.

5. Use Video

Through embedding video in your posts, your Facebook fans know what your article is about. And if it’s enticing enough, they will click on it, driving, even more, traffic to your Squarespace site. Also, keep video’s short. The Squarespace video below is 15s! When using video, remember that most people initially have the volume turned off, so adapt your videos to that.

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A few quick pointers to bear in mind:

1. Keep videos short.
2. Make sure the video is embedded directly on your post for engagement.
3. Consider personalizing it with faces and products.

6. Delete that link!

It’s not necessary to keep the link in your post as the image and summary of your article is clickable. Adding an additional link has been proven to actually lower your reach based on Facebook’s algorithm. Here’s an example:

  1. Make a Facebook update with a link to your content:

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2. Highlight and delete the link:

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3. Hit publish, for a clean post:

Take note: The only time you’ll need a link is if you’re using a full-sized image.

7. Share other people’s content

Why on earth would I do that, you may be asking? Yes, on the face of it, it seems rather counter-intuitive, like you’re increasing traffic for your competition. However, this is a superb strategy to increase your traffic. I’ll explain why.

Sharing articles that are relevant to your market and relate to your business, makes your business look more willing to share simply for the benefit of your followers and not only for yourself (improves reputation). Not only do you gain reciprocal fans (increased following), your customers appreciate your informative content (increases your authority) and the businesses whose article you shared will be more likely to return the favor and share your content (improved social media presence and more traffic to your site).

As an example here is a post by Bablic, sharing an article by Entrepreneur:

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Social media is all about sharing and this applies equally to your business, not just your customers. So share away! But keep these pointers in mind:

  1. Share other content when you feel it’s relevant to your market and can benefit your readers.
  2. Share when it’s from a trustworthy source e.g. if you share stats about a specific industry trend and it’s not from a credible source your credibility can be dented.

8. Use Facebook Advertising

Whilst you can generate traffic without paying a cent, also consider increasing your reach through Facebook advertising. This is increasingly important as organic reach for business pages on Facebook is decreasing. Many businesses have reported this fact. This is not a post about this issue, but feel free to read up on it here if you’re interested.

Facebook ads will allow you to achieve more reach among existing fans, new markets and even target your competition’s followers. You can promote posts, your page, and even your web-site, all of which present opportunities for increased traffic and conversions.

Your target market can be selected via a wide range of metrics such as age, gender, demographics, location and interests. You can target, right down to the niche. And from as little a $5, you don’t need to spend a fortune to achieve a return on your investment. Make sure you engage in A/B testing to see what’s working and what’s not.

With the reach Facebook has it’s important to refine your Facebook marketing strategies for increased engagement, social sharing and ultimately increased traffic. There are many ways you can do this as was highlighted above.

Pro tip: When using Facebook ads, translate your Squarespace site using Bablic, you can then target new/other markets and achieve a cheaper cost-per-click compared to English speaking users!

What other techniques do you use?

8 Apps to Boost Weebly Website Traffic

As a growing business, you understand the importance of driving traffic to your website. More website traffic means more leads, opportunities for engagement, social media sharing, and ultimately the chance to convert leads into sales.

Best Weebly Apps

No doubt, you would’ve encountered several articles highlighting a variety of ways to increase traffic. These include – among others – maintaining a consistent blogging schedule, producing highly relevant and targeted content, ensuring social media integration, tweaking your SEO, building links, maintaining a responsive website and monitoring Google Analytics to understand your market in great detail.

Let’s look at 8 Apps that do a combination of the above to help you boost traffic to your Weebly site. All these apps are available in the Weebly App Centre.


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Not only will Swell boost your website traffic, it will help you build your social media following, create an engaged audience, and drive sales (if you have an online store). In a few simple steps, Swell can create your own custom reward program that’s linked across channels (think social media campaign combined with a follow-up e-mail).

Customers are rewarded for following you on social media, sharing content on Twitter and Facebook, reading a blog post, purchasing from your store, signing up for your email newsletter and more.

Visitors can collect reward points by simply visiting your website. Signing up to use Swell is simple and you’ll also have access to numerous marketing tools. For an example of a website using Swell, visit Babies at the Barre.

Their pricing model is designed for your growing business. You can, at no cost, run up to 10 campaigns. More advanced features are available for a monthly subscription, starting at $49.

Market Goo

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If you’re not tech savvy or lack SEO experience, Market Goo is perfect for you. This SEO and web marketing tool is simple, yet packs a punch! Follow simple steps and tasks to improve your position in search engines.

With the web marketing tools, you can monitor performance and see how you’re doing in comparison to the competition. You’ll be notified via the smart app when something of importance happens on your site.

You can sign-up with a plan starting at $19.95/month for one website, or an agency plan at $79.80/month for 5 websites.

Site Booster

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To increase your Weebly website visibility in search engines, use Site Booster. By following a few simple steps, Site Booster ensures your business details are listed – and monitored – in places that matter such as major search engines and leading business directories.

The app also integrates with online maps, review sites, Pinterest and WhatsApp so potential visitors can find your location and more. With a free plan, you’re given two listings and for a mere $6.99/month you get Top-Tier listings.

Better Coupon Box

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Better Coupon Box drives traffic to your Weebly site by offering visitors a sweet deal. You’re able to create a powerful call to action, in the form of a pop-up Box that offers visitors a discount.

With the ability to integrate seamlessly with social media channels you can also offer discounts and unique codes to customers if they follow you on Facebook, Twitter, and Pinterest. Better Coupon Box then, is a great tool to build your fanbase. Effortless integration with e-mail marketing services is also available. Visit Dharma Yoga Wheel to witness this in action. All of the above is free.

Ranking Coach

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Ranking Coach, is for the business owner with a limited budget, but still requires powerful marketing techniques. Ranking Coach allows you to market online. It’s the app for DIY marketing.

The local directory scanner ensures business listings in all notable business directories. It will help you with SEO, track Google rankings, monitor competitors rankings, and other online metrics. Try it for free for 14 days. Thereafter it’s $14.95/month with an opt-out option.

Welcome Bar

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As the name suggest, Welcome Bar is a fixed bar/strip, located at the bottom or top of your website, allowing you to “welcome” visitors in a variety of ways. You can add a mail sign-up box, Facebook like button, promotional links or a short promotional message

Additional features include – among others – mobile compatibility, full customization options, ability to post a message and news, Twitter share button, bulk e-mail download and the capability to link to other pages.

All Weebly themes are supported, aside from Stripes and Oasis, with the following notable exceptions: (1) with Clean Lines, only the bottom bar is supported, Lucent, the top bar and Dusk and Unite, the bottom bar in mobile. There is a free plan or a monthly fee of $3.99 for premium features.

PagePart AdVisor

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With over 1 Billion users on Facebook, Facebook advertising is crucial to building an online presence. PagePart AdVisor helps you place ads and reach your customers on Facebook.

With PagePart Advisor you’re able to run simple, yet targeted ads, directly from your Weebly Dashboard. There are guided prompts and pre-defined templates to assist you in ad creation. Product information is readily available through integration with your Weebly store.

PagePart will deliver the ad following your choice of customer (according to interests, location, and demographics). Following launch, your campaign is tracked to ensure your expectations are met. The pricing plan is fixed, starting at $45/month.


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Positionly allows you to grow traffic through providing simple SEO tools. The cloud-based software solution takes professional level tracking tools and displays it simply on a user-friendly dashboard.

Features include daily rank tracking, keyword analysis, ability to see who’s linking to your site and competitor observation. You can sign-up for a free 14-day trial, after which plans range from $15-$499 depending on desired features.

Make sure to also check out the Bablic Weebly app in order to easily translate your Weebly website and grow your traffic by catering to new audiences and markets.

These 8 apps are powerful tools to drive increased traffic to your Weebly site.  To download these or see more, be sure to visit the Weebly App Centre.

A/B Testing Mistakes Businesses Should Be Avoiding

A/B Testing

A/B testing is a great method to use in order to really boost your digital marketing efforts and results. With so many different options to test in any digital marketing strategy, it’s no wonder many businesses tend to use this testing method to really push their campaign strategy just that little bit further. While A/B testing is popular amongst many business owners, many still tend to make some of the common mistakes which can impact any test results and marketing strategy greatly. If you A/B test and want to make the most out of it, then this expert guide is for you. Here you will learn the biggest A/B testing mistakes that many businesses need to be aware of and avoid to help improve their overall results. Let’s take a look the top A/B testing mistakes now.

Mistakes To Avoid When A/B Testing Any Part Of Your Strategy

Calling Off The Test In The First Few Days

One major mistake that many businesses make when A/B testing is cutting short their test in the first few days. Why do they do this you ask? Generally, it’s because they receive a significant sway result in the first few days and believe it’s the winner without seeing the test through to the end of the normal 7-day trial period. Unfortunately, what many don’t see is that in doing this, they won’t find out by the end of the week, the ‘losing’ version actually came out the winner. Instead when A/B testing:

  • Run the test for a 7-10-day period, or a little longer if the margin is close, to find the most accurate results. Another option is to wait until you’ve reached 200-500 conversions.
  • Never change any element on the test before the testing period ends as this will cause confusion and will cause a mixed result. You won’t know which element change caused the increase or decrease in the results.
  • A/B test noticeable changes that your visitors will visibly see for the best results. Changing the colour of the text may not be something that many people will actually notice or care about.

Not Testing The Right Elements

Sure A/B testing offers many different webpage elements that can be changed, however, the key is choosing the right ones that will create the most impact on your visitors and conversions. So what should you test to gain the best results? These examples are the top 3 elements that should be changed or considered:

  • Headlines – Headlines should be catchy, exciting, and interesting to make the visitor want to click into what you’re trying to offer. Choose headlines that bring a little mystery like:
    -New Secret Berry The Key To Anti-Aging; Beauty Companies Mad!Instead of

    -New Blueberry Mixture Helps With The Aging Process

As you can see the first headlines brings out some questions about what the berry is and why beauty companies are mad. The second one of the other hand takes the mystery away, leaving an ordinary headline. A/B testing headlines are great for improving visitor interest in your marketing campaign and content.

  • Images – Images and their position should also be A/B tested. Images should be of high quality, should be free to use, and should be interesting and relevant to the content you’re placing them with. If you like the images you already have, try positioning them in different locations. Generally, to the right hand side of the screen or underneath each content section is preferred but this isn’t set in stone.
  • Call to action – Call to actions are your gateway for the conversion process to start. When A/B testing your call to actions try to work on creating interesting variations to the normal. For example, instead of:-Call Now
    -Sign Up Now
    -Contact Us


    -Join An Exclusive Club
    -Start Your Journey
    -Be Brave, Join Now

Call to actions which show more creativity can prove to be more impactful than the traditional call to actions. Try to be creative with fresh new ideas for A/B testing.

Running Multiple Tests With Overlapping Traffic

Running multiple tests seems like a great way of hurrying the testing process up, but in fact it actually slows it down. Cutting corners while running multiple tests on different pages like product pages, landing pages, cart pages or homepages can cause mixed results if you aren’t careful. Unless you have very strong interaction between each test, you’ll find that a large percentage of your traffic will overlap throughout each test which causes inconclusive results as to the popularity of one version to the next. Instead work on testing one key area at a time, even though it may seem like a tedious task, it will save you time and money in the long run. When setting up tests make sure you:

  • Create a sound hypothesis of why you’re testing this key area or element. You should also write down the desired outcome of the test you’re hoping to achieve for better measurement when the data is collected.
  • Run the test for a set amount a days and stick to it. As talked about above cutting your test short can lead to inconclusive results.
  • Analyse the collected data carefully to see if you can improve on it with a new A/B test or whether you should move on with a different element change.
  • Don’t just A/B test one element, be open to testing multiple elements across a few weeks to see which areas and changes are the best performers.

If you’re determined to run multiple tests however you should consider dividing your traffic between tests A/B and C/D for the best results.


AB Testing

A/B testing is a great way of improving your website design to drive in more leads, visitors and conversions. With the ability to make changes and to test them regularly you have a better chance of boosting profits and conversions for better ROI. So were you making any of these key A/B testing mistakes that so many other businesses make? Which one are you going to stop doing first?

This post is brought to you by Aaron Gray

Aaron is the co-founder of Studio 56 and is a passionate digital marketing expert who has worked with some of the largest digital marketing agencies in Australia. He has been working in the digital marketing field for ten years. Aaron loves to travel the world to not only enhance his cultural experiences but learn and enhance his skills in the digital marketing industry. He is dedicated to helping others reach their online marketing goals.

21 Money-Making Responsive Shopify Themes 2016

Best Shopify Themes

Every month thousands of merchants look for “the best Shopify themes” to enhance their Shopify store’s look in order to hopefully increase website conversions. Selling on Shopify but not willing to dish out money for a Premium theme? No worries, we got you covered with some free Shopify themes for 2016 as well! While there aren’t many free Shopify themes, there are some really excellent ones that you can use to get up and running. Check out our 21 favorite, money-making, Shopify themes for 2016!

1. Brooklyn

free Shopify theme that can be used to create a modern-looking store no matter what you are selling. Ideal for smaller stores, 20 to 50 products. The theme offers good features including edge-to-edge homepage, dynamic product page, amazing responsive and user-friendly design, unique typography and much more. It is currently our number 1 because it is simple, effective and it fits perfectly with design philosophy. You can get it for free, just click here.


2. SimpleGreat – Premium Responsive Shopify Theme

SimpleGreat is a universal multipurpose 100% responsive Shopify theme with built-in Blog for any kind of shop with modern design and powerful back-end. It is created using the latest HTML5 and CSS3 features so design bugs should be a thing of the past. The extensive admin panel with easy navigation and dozens of configuration options helps you somewhat easily attain a fairly customized Shopify store. It costs 59$ and you can buy the theme here.


3. Lookbook – Retro

Lookbook Retro has a fully touch-friendly design, which allows you to scroll sideways on devices that support scrolling. This allows for a beautiful showcase of your products to all of your tech-savvy customers. It supports customer accounts, drop-downs and has a fantastic slide-out cart. It is best for shops with high-resolution photography. It is better than other themes because its full-page design focuses on the product and nothing else. Checkout is as simple as it can get. You can use this theme for free if you click here.


4. New Standard – Sepia

This theme is ideal for selling any type of product. New Standard is a responsive theme with a clean and minimalist design. It comes with standard features including mobile-optimized responsive layouts, a slideshow, featured collections, products, and more. It’s simple, clean and looks great. It is free and you can get it here


5. Milan

Another upscale theme for Shopify is the Milan theme. It is ideal for high-end products like expensive menswear or luxury accessories like watches and rings. It is a trendsetting, cosmopolitan theme with a striking presence. The classic vibe of Milan is coupled with advanced features for easy management of an online store. It costs 160$ and you can buy it here


6. Blockshop

The Blockshop theme draws on flat UI design – boasting spacious, customisable layouts with a minimal user interface that endures trends with simplicity and style. Blockshop is a unique, premium Shopify theme, which is perfect for emerging and established businesses, start-ups, boutiques and artisans. It is made for everyone and built to sell anything. It costs 140$ and you can get it here


7. Supply

Supply theme is excellent for new stores focused on jewelry and luxury items. The dark theme goes well with royal, prestigious, items. It is best because it is designed to make it quick & easy to browse through all the categories and products that your store has to offer. The theme features include prominent navigation, multiple homepage collections, sidebar filtering, and easy integration with the Product Reviews app which we suggest using in order to increase your conversions using social proof. It is fully responsive, simple, well-thought, beautiful & features nice cart functionality. Best part is it’s free. Click here and the theme is yours for free


8. Simple – Light

This theme for Shopify is another simple, but very effective template that can be used for your online store. Sharing design elements from Simple – Beauty, this theme includes a zoomable product preview option and a simple website layout. It is a free ecommerce theme officially supported by Shopify. It can work as well on mobile devices as it does on large monitors. It features sleek animations, easy to customize settings, and a sidebar navigation with dropdown menus. Get your theme here for free


9. Weekend

The Weekend is one of the most impressive themes in the Shopify theme center. It offers top quality responsive layout that can improve on the idea of creating a fully-furnished theme with amazing visuals. Large, full-screen images make this theme look friendly on mobile devices including the iPad and iPhone, as well as Android. This theme also offers excellent “add-to-cart” functionality. The functionality can easily be used by the store owner to sell his/her items. With great support, excellent customization option and grid system. It costs 160$ and you can buy it here.


10. Everything – Multipurpose Responsive Shopify Theme

Everything is a Multipurpose Responsive Shopify Theme with modern, clean style design. It is fully responsive, include 22 different homepage layouts and unlimited colors. It looks stunning on all types of screens and devices. It is great as a starting point for your more custom projects. Easily considered one of the best Shopify themes for 2016it will run you 56$ and you can get it here.


11. Pop – Toy

Pop is a free Shopify theme collection that includes a total of 2 free themes – Pop Bone and Pop Toy. The best thing about Pop – Toy Shopify template is the “kid friendly” design, soft colors and a nice featured products section. The design itself is very simple but beautiful. Get if for free here.


12. Classic – Sharp

It is ideal for stores with large inventories, because the theme Classic is designed with the traditional ecommerce merchant and consumer in mind. The theme features a large sidebar that can be used to feature multiple levels of navigation and custom content like ads or promotions. Classic also includes a responsive design, a rearrangeable homepage and 3 modern styles to start with. Bring some color in your life! Try it for free here.


13. Bewear – Fashion Responsive Shopify Theme

Geared towards the fashion industry, the Bewear Shopify Theme offers to you 2 different kinds of lookbooks, fully designed in detail and responding to the needs of these kind of subpages. You can add nice pics of looks to category header pages and invite the client to blog pages where he can get inspired – everything to make the client stay on your website and enjoy the time spent. The theme is yours for 56$ and you can get it here.


14. Everest – Multipurpose

This theme is inspired by modern e-commerce designs. It’s best suited for any store including fashion, furniture, lingerie, technology, accessories etc.  You can get it for 56$ here.


15. Qrack Theme

Qrack – Responsive Shopify Theme with Mega Menu is a modern, clean and professional Shopify theme and it comes with a lot of great features that would take you months to develop. It is fully responsive, it looks stunning on all types of screens and devices. It includes easy to set up to your Instagram feed and Twitter widgets. Qrack theme is yours for 56$, buy it here.


16. Queen – Responsive Shopify Theme

It is great theme because it has piles of customization options, as well as quick and reliable support. It is highly recommended if you are using Shopify and want a powerful, feature-rich theme. It will cost you 56$ and you can get it here.


17. Avenue

Another amazing fashion theme for shopify is the Avenue – Responsive Fashion  Theme. It brings you a very nice and neat design. Your online store is going to be so fascinating that once visiting the site, your customers will hardly take their eyes off. Buy it for 56$ here.


18. Parallax

Featuring a special layout that will easily help you define a modern, fashionable look for your shop. Other notable available functions are the blog, product image effect and the dropdown menu which allows better navigation for larger Shopify stores. You can buy it for 56$ here.


19. Minimal – Fashion

Minimal fashion theme is clean, fully responsive (it renders perfectly on desktop and mobile devices), and includes multiple, enlargeable product previews. It also allows you to add a “Sale” icon to any individual listings, which is a nice and conversion-enhancing touch. It’s packed with great features that you can customize according to your brand including the background layout, typography, product and collection views, navigation, color schemes and images. Get it here for free.


20. SAN_FRANCISCO Responsive shopify theme

Another great-looking Shopify theme is San Francisco. It exudes a fanciful treatment of what e-commerce shops should look. The fun and pleasing earth tone pastel colors will win the hearts of your customers. The advanced features of this theme also makes it a delight to use. This theme offers in-depth customization but the default design is already pretty and functional. This theme costs 160$ and you can buy it here.

san francisco

21. Salt Yard Theme

Salt Yard is a dynamic theme for Shopify. It comes with Live Search feature so customers can quickly find the items they want to buy. The homepage layout can be changed in a modular fashion, features or content areas can be toggled on or off. This theme also supports insertion of custom HTML codes. You can buy it for 180$ here.


Those are our favorite responsive Shopify themes for 2016, we hope one of the above themes will help you achieve a more professional brand image as well as eventually a better conversion rate once your chosen Shopify theme is properly integrated.

If we missed any Shopify theme you’d like to recommend go ahead in the comments, we’ll keep posting about the best Shopify themes once in a while since new ones are launched almost daily!


2500 Words to Better A/B Testing for E-Commerce

A/B Tests for Ecommerce

What is A/B testing?

All websites have a goal. The goal for an e-commerce site is to convert visitors into buyers. So, the question is what can they do in order to convert more of their visitors into paying customers?  A/B testing, which is also known as split testing, is a comparison between two versions of a webpage or application against each other in order to determine which one performs better (gets more sales). Data and statistics are used to validate new design changes and to make decisions in order to increase your bottom line. Ready to start increasing your conversion rates? Here are some recommended tests that should help you grow your ecommerce site.


1. Craft Compelling and Benefit-Oriented Headlines

The headline is your value proposition. This means that it must catch the reader’s attention within 5 seconds and of course give the proper message. If your title doesn’t sell your desired action, then your visitor isn’t going to engage further with your landing page. A Scandinavian Outdoor Store tested their plain version with a more compelling headline and bargain pricing text. What was the result? A 127% increase in conversion rate.  They increased signups by 38% too. So, what should we remember? Your headlines should transfer critical information to the user effectively and succinctly.

2. Navigation and Dropdown Menus

Extremely important to A/B test your drop-down menus and see which performs best. Even though drop-downs are considered to be an essential part of every e-commerce site, they annoy customers a lot, especially when browsing from a mobile device and to the older age group or people with disabilities. So if your audience is closely related to that group of people then you may have to consider removing the drop-down menu, but of course, test it first.

For example,  Casa Mineira is a real estate company operating in Brazil. In order to improve the conversions on their website, they set up a split URL test and about 7,500 visitors took part in it. The hypothesis was that increasing the usability of the search box by giving users clear choices will lead to more people giving their email ids to be approached by one of the brokers from Casa Mineira. The variation outperformed the original homepage and brought the company 57.25% more leads.

3. The Color of Your CTA Buttons

Your CTA buttons are some of the most important things in your whole e-commerce operation. The 1st and obvious tip is to make sure it’s a button and not some text with a link. Once you got that out of the way the trick is to fine tune the color, shape, message and size of your button.

CTA buttons have a very specific goal: to get your web visitor to click. Your button color matters. It matter a lot. In fact, if you’re going to take only one tiny single piece of advice from this post, it should be to give careful consideration to your button colors.

Generally speaking, green and orange buttons are reported to perform best. Ultimately though it will depend on your site design, as contrasting colors work best to make striking buttons that stand out. You wouldn’t want a green CTA button on a green background. If you’re not sure what looks best, you can run a super sophisticated squint test and see what comes off as most appealing. However, if you really want to know what color CTA button will work best on your page, testing is the only way to go!

Another A/B test connected to the call-to-action buttons is the text on the button. Try testing “Buy Now” VS “Add to Cart” and see which one will bring you a better conversion. You can even go out of the box and make the text even more targeted, for example if you sell coffee beans online you could use something like “Brew it!” instead of the generic “Buy it!” version. Careful with that, it strongly depends on your niche and your audience, what works for others may not work for you.


4. Images on your Lander

A picture is worth 1,000 words. This especially applies for the images on your landing page, homepage and product page. It’s basically your first impression and we all know just how much that matters. Once you pick your starting image, you’ll probably want to A/B test it with different versions. Use Adobe Photoshop to quickly create different versions, or even an online pic designer/editor such as Canva.

When testing images it’s important to make small and large changes. Meaning you can test an image featuring a real person vs a cartoon/illustration character/person and see how that performs. You should also do smaller changes for example the messaging in your image, or the background color. What’s important here is to always be testing and of course, track conversions and tests properly.

5. Recommendation of Related Products

A harder but definitely important test to run would be how you recommend products and feature related products to your customers. For example, currently you may be showing related products for a certain product from it’s same category. Let’s take a shirt, if someone’s on the shirt’s product page, you’ll recommend other shirts. That can work, but how about testing it vs an item that complements the shirt, for example a necktie or even a belt. Sometimes that performs much better and sometimes it doesn’t, again it depends on countless factors but the only way to find out if you’re leaving money on the table is to test those things.

6. Adding Languages

Not your average/obvious A/B test but one that has actually proven time after time to be profitable, adding more languages to your website. The idea here is to test your whole selling process and finding a market (location + language) which converts better and lowers your CPA (Cost per Acquiring a customer). For example, if you’re selling Nike shoes on your English website in America, you may want to test selling Nike shoes on a Spanish version of your website and targeting Spanish speakers in the USA, or even better, try selling in Spanish to people from Spain. Advertising to Spain costs way lower than to the USA, you might find yourself with a much more profitable business model if you just take the time to test different languages/markets.

Shopify Translation

This kind of test used to be much more complicated and therefore reserved for bigger businesses/operations. Fortunately, there are new companies, including ours (Bablic.com) that now allow you to easily translate your e-commerce website. We offer a 14-day free trial, no credit card required, and if you’re using Shopify we actually just launched our Shopify Translation app and users are seeing great results. Definitely worth a try, need any help getting set up at all simply email [email protected] – we’ll be happy to hear from you!

7. Using Videos

Videos are the biggest thing online right now, both in advertisements and on actual websites (landing pages, product pages and so on). It makes sense, videos are the closest experience users can get online compared to actually touching a product in a brick and mortar store. The first thing to test would be video vs no-video on your product page. You can then A/B test your actual videos to see which performs best and leads to most conversions. A/B tested videos result in a greater impact on customer behavior and increases video views, shares and ultimately your conversion rates. Without testing them, poorly made videos can drive potential customers away from you and negatively affect your e-commerce site. When a product is shown in use in a video, it gives customers a better idea if the product is suitable for their needs. For example, the company “Zappos” used product videos in their website and sales of the products with the video demos increased between 6% and 30%

8. Right-column vs Left-column swap

Start this test to find out what’s attracting your customers more. Some e-commerce websites have increased their conversion by simply swapping the content in their columns from right to left and vice-versa. In this type of test, two scenarios are tested that are identical with the exception of one variant.  Tests are then run for the variant against samples of the same audience.  For example, a marketer may send the same email offer to sample groups, in his control version he’ll feature the product image and buy now button on the left-column and in his variant (test version) he’ll showcase the product image and buy now button in the right-column. As long as the samples for each test are large enough to provide statistically significant results, the results may be used to make important business decisions.

9. Provide 360° View of Products

Your product images are worth more than a 1000 words. They could be worth a 1000 more online sales. You probably know that larger, high-resolution and high-quality product images increase conversions. But do you know that giving your customers 360° view of your products will increase conversions even more?Especially when done properly, 360° product views convince people to buy your product by giving them a chance to get a better look at it and thus stops them from having any doubts about what they are buying. I recommend you to try the “Snap36” website and turn your images into POWERFUL SALES TOOLS.

video product

10. Personalize Visitor’s Experience

You can do this testing by using Behavioral Targeting which is considered to be the most underused technique in today’s marketing, meaning if you’re part of the first-generation of e-commerce sites who start using it you’ll have quite the competitive advantage. An example would be to offer a message to visitors based on their location. If someone comes onto your site from Australia for example, it would be nice if you had a message offering Free Shipping to Australia, it can be even more effective than a generic Free Shipping message. It creates personalization, your visitor right away feels a connection, like you’re catering to his needs, it comforts them and builds trust almost immediately.

11. Pricing

Try testing the way you are quoting your prices. A study published in the Journal of Consumer Psychology has shown prices which include commas and cents can change how price is perceived by costumers. Just imagine that a research from the Journal of Quantitative Marketing and Economics has proven that prices ending in the number 9 were so effective that they were able to outsell lower prices for the exact same product line. Start testing today and use that to your advantage.

12. Messaging Location

We all know charging for shipping is the best way to kill a conversion.  But if you are one of those that charge for shipping let your customers know that in advance, meaning quote the shipping price before they proceed to the checkout and realize that they are being extra charged. However the best way to get a conversion, in case you haven’t realized, is to provide a free shipping.

13. Category and Navigation Repetition

This is a perfect case for A/B testing. One company, “Yuppiechef”, did this test and found out that removing navigation menu doubled their conversions. As far as designing the variation is concerned, the hypothesis was that the option without the navigation bar would provide fewer distractions, and help the user focus on the primary reason they had landed on this particular page.

14. Search Box

This is an easy A/B test with which you can test showing text suggestive of the range of products your site offers or the ways search can be used vs test showing a search CTA (Call to Action) and the value of an icon CTA vs. a word CTA. You can get deeper into search bars by testing different versions for your mobile or desktop experience, font, colors. Do you put the label inside the field or outside, on top or to the left, it’s endless. Some of these may not greatly impact a smaller site but can do wonders for a larger operation. Then again, the smaller sites are the ones that desperately need to increase conversions so it can be worth a try.

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15. Seals and Badges

A survey was conducted to know the security seals that are most effective. The respondents were asked which single logo gave them maximum assurance. Put recognizable security  seals because having security logos that are not recognized or trusted by customers are almost like having no logos at all. The testing that can be done here is to test which seal/badge performs better with your audience, depending on their age and location it can greatly vary.

16. Post-Purchase Messaging

Thank you pages are often ignored when people talk about increasing the conversion rate of a website, simply because they’re happy a sale has already been made, what’s the point in investing in what comes after. Keep in mind that not optimizing your thank you page is similar to asking people to leave your home. You can offer lots of different messaging on your thank you page and you definitely should. It’s the time they are most focused on you, they just gave you their billing details and their trust, a cheap thank you isn’t going to cut it. Test different offers, discounts, coupons, social sharing, referral programs and so on. You’d be surprised at the results that can be achieved from a well thought out thank you page.

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17. Live Chat or Not

A Forrester Research study have shown that 44% online consumers want live chat assistance when they are in the middle of a purchase. This way they can ask questions related to their purchases. Many e-commerce sites put FAQ on the websites but this is not as good as having a person answering your questions. Keep in mind that not every customers inquiry is answered in FAQ. What I must note is real estate on your page is extremely valuable, you need to test to see if giving some to a live chat widget is worth it. Does it increase conversions? For all you know it may be bothering the user experience, it’s just another thing that takes attention away from your ultimate goal, them buying something. Especially on mobile devices where there’s even less room for unnecessary widget. One thing’s for sure though, if no one’s available online for customer support on live chat, hide the widget.


What is important to remember?

Study these 17 A/B tests carefully and use them in order to improve your e-commerce site. Keep in mind, you need to give the test a chance, meaning if you don’t get lots of traffic you need to let the test run for longer periods of time. There are tools online that can help you make an educated decision based on how much traffic you get daily and so on. Document any problems. Test as much pages and things as possible. Don’t obsess about an issue if it does not impact your overall user experience. Browsers won’t ever match exactly, it’s fine, just optimize for the ones being used the most with your audience.

We’d love to hear what kind of A/B tests you’ve done in the past and how they impacted your results.

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