Established in 2007, it took DropBox only seven years to receive a $10 Billion valuation. While there’s much debate on the valuation’s accuracy, the fact remains: DropBox is hugely successful. The company has in the last two years alone, doubled[…]
According to HubSpot, only 22% of marketers are happy with their lead conversion rates. It’s no surprise that 70% of companies say it’s a top priority in the next 12 months. Lead conversion is a challenge for many businesses but[…]
It’s more than possible to make money selling products online. There are countless examples of people doing it. The difficult part is finding that perfect product to sell. Not only are there many products on the market, but there’s a[…]
Over the past few weeks, we’ve mentioned the importance of creating quality blog content to solve customer problems. High-value content yields several positive results for your small business. Not only are you solving customers problems, but you’re improving engagement, increasing shareability,[…]
Shopping cart abandonment is common, with people deserting their carts due to several reasons. Sure, there will always online shoppers who abandon their carts. Such is the nature of online shopping. People browse or “window” shop, save items for later[…]
Running your small business requires you to have your hands in many different pies. As you juggle the many day-to-day activities, it’s easy to overlook some of the nitty-gritty details that will allow you to become more profitable. And in[…]
FAQ (Frequently Answered Questions) pages are one of the most underutilized pages. For many businesses, it’s a mere afterthought and many others don’t have even have one. In short, a FAQ page is where you address common concerns or questions that[…]
If the mere mention of the word SEO gives you feelings of dread, then this post is for you. Perhaps you perceive SEO as a mythical creature that you don’t truly understand? The fact of the matter is, it isn’t[…]
As a small business owner, you need to not only work in your business but on it. Let me explain. If you’re a freelance writer you can’t just write. Sure, that’s a part of it. But, you also need to[…]
FAQ (frequently answered questions) pages are extremely powerful if created correctly. Benefits include solving customer problems, reducing the burden on customer support, building trust and relationships with customers, establishing yourself as an expert, adding needed SEO juice, improving site navigation,[…]
The emergence of the internet has contributed toward a global village. Many businesses are reaping the benefits of marketing and selling their products to these new markets. Within these global markets, there are many languages spoken aside from English. Sure English is[…]
Being a small business owner means that at any given time you’re working on marketing, accounting, taxes, sales, development, customer support and a host of other activities. We understand it can be difficult trying to juggle all of this. This is[…]
A/B testing is a great method to use in order to really boost your digital marketing efforts and results. With so many different options to test in any digital marketing strategy, it’s no wonder many businesses tend to use[…]
What is A/B testing? All websites have a goal. The goal for an e-commerce site is to convert visitors into buyers. So, the question is what can they do in order to convert more of their visitors into paying customers? A/B[…]
Instagram has over 300 million users, even surpassing their much older cousin Twitter. It began as two friends with a dream and it has grown into a global community that shares more than 70 million photos and videos every single[…]
