Today, any well-crafted marketing strategy relies heavily on videos. With estimates suggesting that by 2019, videos will account for 80% of the global consumer traffic online, no business can afford to miss out on this pivotal component of digital promotion.[…]
Blogging today hardly resembles, both in intent as well as in approach, what it was when the trend started off. This practice has now become an inseparable part of all businesses, be it a start-up or the big players of[…]
In today’s dynamic world, change is the only constant. What worked amazingly well in the past may turn out to be an absolute dud in the present. This holds even truer when technology is involved. A few decades back, the[…]
The term ”customer base” often puts many businesses in a state of dilemma. Striking an excellent balance between reaching out to new customers and efficiently catering to the existing ones becomes a bit challenging. This, more often than not, results[…]
In simple terms, marketing can be defined as an act of promoting one’s products or services in order to boost sales. This term is believed to have entered the lexicon in the late 1800s and since then, this practice has[…]
In today’s world, the stability and growth of any venture depend largely on how well it uses the digital sphere to its advantage. Without a well-planned digital marketing strategy, any business’ presence runs the risk of going unnoticed in such[…]
Website localization is crucial for all global businesses. Empirical evidence points toward its significance, and there are countless success stories of companies confirming how website localization helped them grow. If that’s not enough, here’s some more food for thought: studies[…]
The idea of taking your business global always comes along with two diametrically opposite emotions – a sense of elation on one hand, and nervousness on the other. The sheer excitement that comes from pushing your business to conquer new[…]
Around two decades ago, English was unofficially the language that dominated the internet. In 1998, 75 percent of web pages were in English . Things have changed remarkably since then, with the domination of English in the online world undergoing[…]
It is worthless shelling out bucks on digital marketing to pull traffic to your website if you are unable to make visitors stay on your site for long. Bounce rate, in simple terms, is defined as the number of people[…]
A website’s design is one of the most important components in your never-ending quest to charm your visitors. It is the design of a site, which first impresses potential customers and influences their decision to stay or leave. And since,[…]
Planning to get your website translated? Great! You have made the right decision, as global businesses cannot make do without it. Studies reveal that 73% users are browsing the Web in languages other than English; furthermore, 46% purchase products and[…]
Effective communication holds the key to getting any work done properly. This concept becomes crucial in businesses and rather indispensable when your design team is involved. This is because design teams can only produce the desired output if they are[…]
It is a feat in itself to successfully manage to draw visitors to your website. However, this accomplishment often becomes short-lived when the bounce rate on Google Analytics begins to rise. Simply put, bounce rate is the percentage of visitors[…]
A picture is worth a thousand words.” No matter how cliché the phrase may sound, its truth is beyond any doubt. In today’s age of digital marketing in particular, pictures play a pivotal role in influencing the decision of users.[…]
