Over the past few weeks, we’ve mentioned the importance of creating quality blog content to solve customer problems. High-value content yields several positive results for your small business. Not only are you solving customers problems, but you’re improving engagement, increasing shareability,[…]
As a small business owner, you have a lot going on. There’s a lot you need to focus on, from acquiring new clients, retaining existing ones, to creating new products and services. Focusing on these areas not only requires a[…]
Shopping cart abandonment is common, with people deserting their carts due to several reasons. Sure, there will always online shoppers who abandon their carts. Such is the nature of online shopping. People browse or “window” shop, save items for later[…]
Running your small business requires you to have your hands in many different pies. As you juggle the many day-to-day activities, it’s easy to overlook some of the nitty-gritty details that will allow you to become more profitable. And in[…]
I’m sure those of you that have a blog with Squarespace, can already attest to the improved traffic and leads you’ve received as a result of blogging. But as you know, there are always new things to discover, and I’m[…]
If you think e-mail Marketing is dead, think again. It was only declared dead with the explosion of social media. In fact, a recent survey for the 2015 State Of Small Business Report revealed that 46% of small businesses use[…]
It’s been a few months since you’ve created your Squarespace Website for your business. Aesthetically your site is an absolute gem and you know your product or service will solve your customers’ problems by providing immense value. But you’ve looked[…]
FAQ (Frequently Answered Questions) pages are one of the most underutilized pages. For many businesses, it’s a mere afterthought and many others don’t have even have one. In short, a FAQ page is where you address common concerns or questions that[…]
If the mere mention of the word SEO gives you feelings of dread, then this post is for you. Perhaps you perceive SEO as a mythical creature that you don’t truly understand? The fact of the matter is, it isn’t[…]
While growing your e-commerce business there’s a lot you’re managing; from finances, employees, taxes, website design to marketing, sales and support. It’s easy to neglect certain aspects. In particular, consider your Shopify store since that’s what brings the most important part[…]
Squarespace SEO is a fiercely debated topic. As a Squarespace owner, you’re no doubt aware of this. Consider these three excerpts: “You may have heard that Squarespace is “bad for SEO,” but is there any truth to that?” – Long[…]
As an online Shopify store owner, you’re always looking for improved traffic as it presents an opportunity for a sale. After all, you’re here to make money! You’ve probably considered and may even already have your products listed on comparison[…]
We previously explored ways to improve your Squarespace SEO. The goal of SEO is to increase your visibility in search engines and drive more visitors to your site. Ideally, you want to rank on the first page of Google. To[…]
As a small business owner, you need to not only work in your business but on it. Let me explain. If you’re a freelance writer you can’t just write. Sure, that’s a part of it. But, you also need to[…]
You’ve built your e-commerce site. Now, sit back and watch the sales pour in. Right? If only it were that easy. An e-commerce site is a profitable way to reach shoppers without a middleman. But many small business owners and[…]
