5 Ways to (Literally) Boost Your Facebook Page ROI

Ever since its launch in 2005, Facebook has become a phenomenon. What started off as a social networking site, particularly attracting millennials, knows no bounds today. With more than 2.32 billion active users all across the globe, Facebook is one of the very few platforms where almost one-third of the world exists.

However, today, Facebook no longer remains just another website that allows you to catch up with your old friends and extended family, or take a sneak peek into what they are up to. With the sheer volume of users, including young, old, men, women and children, Facebook has become one of the most sought-after platforms for businesses to woo their target audience.

Engaging users on Facebook is a marketing strategy that all businesses rely on, whether they are start-ups or well-established, multi-billion dollar companies.

This blog shows 5 ways how you can leverage your company’s Facebook page to boost your ROI (Return on Investment).

Let’s dive straight in:

1. Be Careful with Profile & Cover Photo

You cannot do much to make your Facebook page appear unique as the template is the same for all. However, by strategically choosing a profile pic and cover photo, you can make sure that you stand out.

14 Ways to (Literally) Boost Your Facebook Page ROI

Be creative when it comes to choosing images and think from the perspective of branding.  Your image is the first thing that a user will notice; ensure it has that one message that you want them to take home. Also, make sure that the image appears properly both on the desktop as well as on mobile phones.

2. Never Compromise on Content Quality

No matter how clichéd it may sound, content is still king. Though it has been more than two decades since Bill Gates first said it in 1996, the statement still holds true. Write as engaging content as possible and see that the flow of language is smooth and pleasing. Do a thorough check before posting to make it free from typos and silly grammatical errors.

Any shoddy attempt at content will come back to haunt you. Think hard from the perspective of users and share posts that find resonance with your target users.

3. Use Facebook Ads Strategically

Back in 2009, Facebook advertisements were uncommon. However, the past decade has witnessed a consistent, ever-increasing, exponential rise in the revenue that Facebook has generated from ads. From a meagre $764 million in 2009 to a whopping $55 billion in 2018, revenue from advertisements alone makes a compelling case for its effectiveness.

More and more businesses are opting for Facebook adverts and you too, should not wait.

4. Exploit the ‘Live’ Option

No prizes for guessing; everyone loves new, fresh and live updates and no one is bothered about what happened in the past. No one actually scrolls down to find out what your previous posts look like.

Image result for ‘Live’ Option in facebook

Statistics also prove that the users are three times more likely to watch a live video, compared to the one which is not. The very fact that a user gets a notification that a particular page has gone live, makes it likelier for a user to click.

5. Have a Reasonable Post Frequency

Bombarding posts morning, afternoon and night, without sparing a thought about the taste and need of your target audience may backfire. Restricting yourself to one post a day, may not be a good idea too as your post may get lost in the plethora of posts a user happens to see in a day.

The best solution to this dilemma is to strike a balance between the two. Of course this is easier said than done, but one of the key tips is to post all your content during that specific time period when your target audience is on Facebook.

To conclude, managing your company’s Facebook page and generating positive ROI from it is easy, but you need to have an eye for detail in order to succeed. Apart from the mentioned ways, you should also keep a close eye on various metrics — likes, comments, shares, page dislike, etc., to know and understand what’s working and what’s not with your social media strategy.