4 Secrets about Website Content You Wish You Had Known Before

Visitors reading your website content is akin to you interacting with them. Certainly, this opportunity to communicate with online users holds the potential to build a good relationship, win the trust of your customers and make conversions. Nonetheless, it is easier said than done.

Often even experienced writers, with strong command over the language, struggle to produce website content that is appealing and engaging at the same time. Although the piece might flow well in terms of substance and grammar, somehow they might still fail to strike a chord with the readers. Result? Conversion opportunities go down begging!

The first corrective action that needs to be taken is to understand that writing website content is an completely different ballgame compared to writing for other platforms, as website content is not about giving information but rather about influencing decisions. This makes it imperative for a writer to know what it takes to write website content.

This brings us to the second step, which includes understanding the key elements that, together, make a piece of content perfect.

This blog gives you a run-down of the 4 secrets to write powerful website content that will keep your visitors hooked:

1. Meta Descriptions Are As Important As Your Content

Let us assume that after endless hours of writing and re-writing, you come up with content that will surely cast a spell on your readers. But what if even after showing up on the first page, you hardly receive any traffic?

Most likely, your Meta description is not compelling. This is because meta descriptions are your only means to woo your target audience. If you fail to persuade your potential readers through your meta descriptions to click on your link, then you definitely stand to lose.

This is because 93 percent of all online experiences begin with search engines and if your descriptions are not good enough, you are bound to lag behind.

It is important to bear in mind that meta descriptions play an insignificant role in increasing the ranking of a page; yet they are the sole and the most crucial factor that makes visitors click on your link. So, you cannot afford to ignore them.

2. Brevity is Pivotal

When we speak too much, people often do not show their displeasure in front of us as a courtesy. However, there is no such obligation when one is reading. When a text is too long or simply non-sensical, users will have no qualms in abandoning it midway.

This is where brevity plays a crucial role. Keep your message short, crisp and simple. There should be no jargons, no unfamiliar words and no philosophy about life. Remember you are not writing to win a Pulitzer or a Nobel Prize, but to influence your readers so that they buy from you. Always be considerate of their time.

Brevity does not mean that you have to always adhere to a word limit; rather, it is about expunging your piece of all that is expendable. So, you may write a 2000-word or a 400-word blog, but make sure it is brief.
Marcus Cicero once said, “Brevity is a great charm of elossquence.”

3. Keyword Stuffing is a Big No-No

Often, writers, in an effort to increase the SEO ranking of a page, mercilessly stuff the pieces with keywords, thinking that the presence of keywords would boost the ranking. This unnatural placing of keywords hits the readability of content pieces badly, reduces the credibility of a page and puts readers off instantly.

It is important to understand the term ‘Keyword Density’, which tells you about the number of times a keyword appears in a complete piece in percentage. So, if you have written a piece of content consisting of 100 words and a keyword appears 10 times in it, then the Keyword Density is 10%.

Though there is no acceptable limit for Keyword Density, it is best to keep it between 2-5%. Don’t be surprised to see your website ranking drop if the Keyword Density is more than 5% as Google may treat it as a spam.

4. Never Forget to Include a CTA (Call To Action)

At the end of the day, your main goal is to have as many conversions as possible. What good will your content be if it has all the key ingredients but does not contain a call to action for the user. Good content is a means to an end, not an end in itself.

Make sure that you provide visitors with relevant CTAs to convert them into customers. Also, ensure that your CTA is compelling and placed at the right position so that users do not have to navigate their way to find it.

By employing the above 4 tips in a tactical manner, you are going to see how your content becomes much more effedcting, which in turn shall provide value to your visitors and enhance your brand value.