It is worthless shelling out bucks on digital marketing to pull traffic to your website if you are unable to make visitors stay on your site for long. Bounce rate, in simple terms, is defined as the number of people exiting a website from its landing page itself. So, a higher bounce rate results in you getting get less time to influence and convert traffic into your customer base.
You will find many solutions for reducing your website’s bounce rate like decreasing the loading time of web pages, choosing lighter images, improving the CTA (Call To Action) buttons etc. This blog, however, will offer you 4 rarely talked about solutions that will help you significantly in working on your website’s bounce rate:
1. Increase Your Landing Pages
This may sound eccentric; however, studies reveal that a higher number of landing pages significantly increases customer conversion, which is the ultimate goal of any business. Studies reveal that companies that have 40 or more landing pages receive 12 times more leads than those with 5 or less pages. Naturally, more landing pages increase the probability of striking a chord with your visitors, because every landing page is crafted with a very focused and specific message in mind, so your visitors won’t just find a general page that offers unspecific information. They will find a tailored landing page offering targeted information that is specifically relevant for them based on how they arrived to your site (search, ads, referral etc.).
2. Make Optimum Use of Meta Descriptions
Meta descriptions do not usually get the attention they deserve, as a tool to reduce bounce rate. The fact that many people overlook, is that a poorly written meta description attracts the wrong visitors to your site, which causes a double damage: The right visitors may think the page is not relevant and they won’t even click through, while the wrong visitors might get to the page and leave because they don’t find the information they were expecting, which in turn results in a higher bounce rate. Make sure that you use 155 characters to state your case in the clearest and strongest possible way, which will prompt the right type of users to click on links leading to your page while keeping the wrong ones away.
3. Make the Content Readable
Layout plays a vital role in engaging readers. A poorly formatted blog or content may scare visitors away; however, short sentences along with good spacing help in offering a good user experience. Make sure the text is justified, important points and headings are highlighted, and large chunks of words aren’t knitted together.
4. Localize Your Website
Interestingly, many in the business industry are yet to fully comprehend the power of website localization. However, it will be no exaggeration to say website localization is indispensable for global businesses as it can help to quickly multiply a business’ customer bases across different geography. Studies show that when visitors find their native language in a website are much more motivated to stay and enjoy content. Adding languages to your site will result in your bounce rate dropping dramatically. By tapping into the cultural and emotional sensitivities of people, website localization helps in connecting with them on a deeper level.
Managing bounce rate is crucial for your business in order to avoid wasting precious traffic. By employing the commonly known remedies and the rarely discussed solutions mentioned in this blog, you can overcome the bounce rate troubles of your website.