Studies reveal that individuals, on average, check their smart phones more than 50 times in a day, which corresponds to over twice every hour. This indicates a momentous opportunity to generate leads using mobile phone apps as compared to PCs, the number of which is five times less than mobile phones worldwide.
With things moving swiftly to handheld devices, mobile phone apps become an important source to generate leads, connect with your customers and improve your game all around.
Here are four effective and efficient ways to generate leads through mobile apps;
1. DON’T ACT AS AN INTERROGATOR
Customers get easily put off when they are asked to provide a lot of personal information. Make sure that your app’s sign up form does not come across as a detective asking too many questions. Generating relevant data is important for targeting customers but demanding too much information can be damaging for your business. You may ask for more details but do not make it mandatory in order to get started.
2. ENCOURAGE PEOPLE TO SHARE DATA THROUGH CREATIVE WAYS
Always remember: if you are too pushy for data, it will irritate people. However, people would have no qualms sharing their details if they find interesting and enticing quizzes, personality tests, general knowledge questionnaire, etc. But don’t make the quizzes and tests too tough as researches prove that individuals are more likely to engage in challenges which seem a little easy, rather than those which are tough to handle.
3. STEER YOUR APP FAR AWAY FROM COMPLEXITY
Complexity breeds complexity. Simplicity is the key. Make sure your app does not look like a plethora of information, texts and content, bundled into a digital mess. Ensure that your app looks attractive and simple at the same type. It must be easy to navigate and it should make people want to continue using it, to increase user retention. Lastly, the logo and welcome screen of your app are the first impression you make on your customers. Make sure they create an element of “wow” and meaning associated with your business.
4. THERE IS NO HARM IN SOME FREE LUNCHES
Free lunches are not always a bad idea. A little reward for those subscribing to your app is not something that you should overlook. Giving users an incentive to subscribe to your app a will help you grow your user base. It is natural for users to question whether they should download an app, especially when similar content is available on your website. The free goodies (in whatever form) will convince them to make a different choice.
You cannot afford to miss out on this high-potential channel for generating leads. Every business has a website, but offering mobile phone apps could play a significant role in improving communication with your customers on a more personal level. Apps are a goldmine for user data, which can be analyzed and leveraged to build and improve your marketing strategy to grow your business.