Every new year witnesses an exponential rise in the number of email users. According to a 2018 study by the Radicati Group by the start of 2019, there will be more than 3.8 billion email users across the globe. Corresponding[…]
In simple terms, marketing can be defined as an act of promoting one’s products or services in order to boost sales. This term is believed to have entered the lexicon in the late 1800s and since then, this practice has[…]
In today’s world, the stability and growth of any venture depend largely on how well it uses the digital sphere to its advantage. Without a well-planned digital marketing strategy, any business’ presence runs the risk of going unnoticed in such[…]
Compared to text, human beings, biologically, are more capable of absorbing visual information. Statistically speaking, the human brain processes images 60,000 times faster than text and 90 percent of the overall transmitted information to the brain is visual. More and[…]
Translation, in simple terms, can be defined as the act of conveying the meaning of content from one language to another. This, naturally, requires that the translator should be proficient in both the source and the translated language. However, language[…]
Website localization is crucial for all global businesses. Empirical evidence points toward its significance, and there are countless success stories of companies confirming how website localization helped them grow. If that’s not enough, here’s some more food for thought: studies[…]
Ever since its inception, Search Engine Optimization (SEO) has been anything but static. The best SEO practices continued to evolve, inviting new rules for the game every now and then. This dynamism is due to the fact that Google keeps[…]
The demand for translation jobs is literally skyrocketing. According to a prediction by the US Bureau of Labor Statistics, during the period 2012-2022, jobs in the the translation industry are expected to grow at the rate of 46 percent. This[…]
In this digital age, it is nothing less than a suicide to run a business without a website. As 81 per cent of users research online before making a purchase, having a website becomes your first step to enter the[…]
If you are reading this, it means you want to take your online content to the next level. That’s a very smart decision, as high-quality content is crucial for your business. Content is a very powerful way to convince your[…]
In today’s fiercely competitive world, businesses that connect best with people excel, while those that fail to strike a chord with the targeted users, struggle to stay afloat. As there is a deluge of options for customers to choose from,[…]
The idea of taking your business global always comes along with two diametrically opposite emotions – a sense of elation on one hand, and nervousness on the other. The sheer excitement that comes from pushing your business to conquer new[…]
Around two decades ago, English was unofficially the language that dominated the internet. In 1998, 75 percent of web pages were in English . Things have changed remarkably since then, with the domination of English in the online world undergoing[…]
It is worthless shelling out bucks on digital marketing to pull traffic to your website if you are unable to make visitors stay on your site for long. Bounce rate, in simple terms, is defined as the number of people[…]
Visitors reading your website content is akin to you interacting with them. Certainly, this opportunity to communicate with online users holds the potential to build a good relationship, win the trust of your customers and make conversions. Nonetheless, it is[…]
