Gone are the days when websites were used just to add some credibility to a business. Today, everything from airline tickets to plumbing services, real estate properties to stationery items, and even groceries or home appliances, everything is searched, compared,[…]
“I see video as a megatrend, on the same order as mobile.” The above statement made by Mark Zuckerberg in February 2017 may sound like an exaggeration. However, a closer look reveals that the comparison could not have been more[…]
On the face of it, translation may seem like a simple job. One might think that it is all about converting words from one language to another. This statement is undeniably true, albeit only partially. Replacing words is just one[…]
In the past decade, social media has managed to carve a niche for itself in the lives of a majority of people. Statistics reveal that a staggering 3 billion people are active on the various social media platforms across the[…]
A few years back, a website’s mobile version was rare. Most businesses operated with a single version and thrived successfully. However, as change is the only constant, particularly in technology, sticking exclusively to what worked in the past may actually[…]
As the number of internet users browsing in regional languages is growing exponentially, having your website in multiple languages is becoming a must. Monolingual sites don’t reach even a quarter of the world’s population and, as per an estimation, a[…]
Any effort to expand one’s customer base should be two-pronged. One should be directed toward retaining the existing customers and the other should focus on ways to increase the overall reach. The latter, when successful, will cause the customer base[…]
Your decision to open your own online store using Shopify was indeed a right one. However, if you are sticking to the one-language policy for your e-commerce website, the result could be the exact opposite. Why Translating Makes Sense As[…]
The significant benefits of regular blogging are no longer secret. Blogging gives you more visibility and helps you reach out to more users than you ever could. The positive ROI associated with blogging has literally coaxed businesses (start-ups as well[…]
There has been a steep rise in the demand for translation services all across the globe. In the United States of America alone, the translation industry is expected to grow by a whopping 46 percent by 2022, whereas the average[…]
Today, any well-crafted marketing strategy relies heavily on videos. With estimates suggesting that by 2019, videos will account for 80% of the global consumer traffic online, no business can afford to miss out on this pivotal component of digital promotion.[…]
Blogging today hardly resembles, both in intent as well as in approach, what it was when the trend started off. This practice has now become an inseparable part of all businesses, be it a start-up or the big players of[…]
YouTube was initially perceived as an entertainment website and many of us would recall spending hours on it watching dancing cats and bloopers. However, its position is no longer the same and it has become the second largest search engine[…]
In today’s dynamic world, change is the only constant. What worked amazingly well in the past may turn out to be an absolute dud in the present. This holds even truer when technology is involved. A few decades back, the[…]
The term ”customer base” often puts many businesses in a state of dilemma. Striking an excellent balance between reaching out to new customers and efficiently catering to the existing ones becomes a bit challenging. This, more often than not, results[…]
