5 Simple Ways to Engage Visitors on Your Squarespace Site (One Way May Surprise You)

We previously explored ways to improve your Squarespace SEO. The goal of SEO is to increase your visibility in search engines and drive more visitors to your site. Ideally, you want to rank on the first page of Google.

To improve your SEO, we touched on several aspects. From inbound links, keywords, sitemaps, page, title and site descriptions to utilizing FAQ pages. But the most important aspect of this all is content. After all Google and other search engines prioritize content.

The aim is simple to provide readers with the most relevant content based on their search queries. But increasing your search engine visibility and attracting more readers is only one aspect. Once visitors are on your site, you need to engage them, with the goal of encouraging some form of action. This may take the form of signing up for your newsletter or purchasing a product.

But how do you do this? How do you effectively engage visitors, so they don’t just read the post and leave? Here are 5 simple tactics you can implement right now to engage your visitors.

# 1 Insert Internal Links to Give Readers a Choice

Your readers are reading your blog post either because they found it in search engines and saw it as valuable, or perhaps a friend referred it? Either way, once they’re reading you need to think about how to keep them engaged. One way is to include internal links to other high-value articles on your Squarespace website. For example, in the first two sentences of this post, we linked to two articles: one on Squarespace SEO and the other on using Facebook to drive traffic. It’s simple but highly effective.

Including internal links gives readers the choice to explore the content of your website. The same concept applies when you mention things like your “About Page”, features of your product and even Pricing. Basically, include a link where it’s possible and where it makes logical sense. The important thing is not to force the link and link the reader to content that is not relevant to the what was clicked. Your visitors may perceive this as deceptive.

Tip – you don’t want them navigating off the current page. So make sure when clicking on the link it opens a new tab.

# 2 Include Related Content Blocks for Further Engagement

If readers read the full blog post and get all the way to the bottom, engage them further by including “Related Content Blocks” of your blog posts. Squarespace has “Summary Blocks” for this. You’re able to select your layout (wall, layout, carousel and grid), and then choose your blog post category. Viola! You’re all set.

The folks from Hoot Design Co – showcase this perfectly:

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#3 Include Sign-up Forms to Continue the Conversation

Aside from including related content blocks, also include sign-up forms at the end of your posts and in your sidebars. This presents an opportunity to grow your e-mail list. You’re able to engage with customers via e-mail long after the initial engagement. “And does including sign-up forms work?”, you may be asking. In short – Yes, it does.

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Research by online form builder Formstack reveals that including forms improves conversions by 62%. Besides Formstack, both SumoMe and ConvertKit are superb ways to grow your e-mail list. Jacob McMillen who is a freelance copywriter and digital strategist used SumoMe and ConvertKit to grow his list by 600 subscribers. And all this with just two blog posts.

#4 Use Enticing Landing Page Builders

There are many online tools you can use to assist you as you grow your business. Perfecting your landing pages through using tools likes Unbounce and Instapage is one way to grow your business.

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The goal of all the landing pages is to encourage visitors to take some form of action. In most cases, this will involve capturing their e-mail address as with online sign-up forms. A/B testing is also possible where you offer up two different versions of a landing page to see which one is working.

#5 Engage Visitors Through Making Your Website Multilingual

This one might surprise you. I mean there aren’t as many multilingual sites online as there perhaps should be. And you’re probably rather skeptical with a host of questions running through your mind:

  1. Is there really any value in translating my website into a different language?
  2. Will it actually engage visitors?
  3. Is it not a costly exercise requiring a huge investment in a specialist web designer?

In short, the answers to the above questions are Yes. Yes! No! Let’s explore.

Research suggests 56.2% of people value browsing in their own language and 46% say they won’t buy products if sites are a foreign language. So it seems fairly obvious that by making your site multi-lingual you reduce the number of drop-offs, you increase engagement and ultimately sales. That’s real tangible value.

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This is where a tool like Bablic comes in handy. This website translation tool is cost-effective with a basic plan starting at only $20 a month. This is not a huge investment and you’re able to translate your site into two languages. You don’t need to be a technical guru to set it up. All you need to do is paste a code snippet into the header of the website. So again, a huge investment is not required. A free trial is available as well as one-on-one consultation before you make the purchase.

There we have it – 5 simple tactics you can use and implement right now to engage your visitors.

9 of the Best Small Business Apps That Will Help You Work on Your Business

As a small business owner, you need to not only work in your business but on it.

Let me explain.

If you’re a freelance writer you can’t just write. Sure, that’s a part of it. But, you also need to think about other aspects, such as, “How am I going to grow my business?”

I guarantee this: you’re not going to grow it by writing.

You need to market. You need to delegate. You need to find ways to streamline your workflow, accounting, and project management. It requires a holistic approach, which you lose sight of when you’re engulfed in your business.

There are many apps for small business owners – like yourself – that can help. Apps that will help you market, manage projects, and make payments. Here are 9 of the best small business apps across marketing, project management, and accounting.

Marketing

Marketing your business isn’t easy and it takes time and effort. It helps to work smarter by automating processes that would otherwise be manual. You need to think out of the box to attain a competitive advantage. One way you can achieve this is to translate your website into multiple languages. Here are three small business marketing apps that will help.

1. Mailchimp – Automate Your Email Marketing

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Mailchimp is an email marketing services provider ideal for businesses on a budget. There is no monthly fee for your first 2000 email subscribers. With MailChimp you can:

  1. Build, segment, and grow your email lists.
  2. Create email campaigns, from a wide selection of customizable templates.
  3. Send test emails to preview your design and text, and make changes where necessary.
  4. Analyze open rates and other metrics.
  5. Engage in A/B testing to test two different subject lines.
    • The system uses a fraction of your email list for the test.
    • 50% of your list receives subject line one and 50% receives subject line two.
    • The one with the best open rates wins.
    • The system sends that email to the rest of your list.

2. Hootsuite – Your Social Media In One Place

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Hootsuite will help you automate your social media. Plan a posting schedule, days, weeks, or even months in advance. You’re even able to select suitable times to send your posts, even when you’re out of the office. This works well if you have customers in different countries, with different time zones. All your social profiles are accessible in one dashboard and the free version allows you to link three social media accounts.

3. Bablic – Translate Your Website

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There is evidence that highlights the benefits of translating your site into multiple languages. From increased visits, engagement, and conversions, more websites are set t become multilingual.

And the good thing is it no longer costs you a fortune. Bablic offers a cost effective website translation tool that starts at $15/month. A free 30-day trial is also available. Bablic allows you to add languages to your site in three simple steps:

  1. Choose machine, professional or manual translation.Get your personalized
  2. Get your personalized Bablic code to paste in the header of your site (Yes, no programming!).
  3. Publish or unpublish the languages of your choice via the Bablic Editor.

Project Management

Aside from marketing, there are many project management apps to help you manage projects and achieve goals.

4. Trello – Collaborate Globally

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A freelance writing client of mine used Trello to manage the entire content and editorial process for the launch of his blog. He was managing writers from all over the world. Trello then is ideal for managing remote teams and collaboration among employees. Trello has an intuitive dashboard. You’re able to create boards or cards that you can move around the interface as you progress through your project timelines. It’s also possible to comment and attach files to individual cards. There’s a free forever plan, with a more advanced plan starting at $9.99/month.

5. Active Collab – Your One-Stop Solution

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The app is a one-stop solution for your project management needs. Active Collab offers task management, team collaboration, time tracking, and invoicing facilities. You have the choice of operating it as a web application or on your server. A free trial is available for a month, thereafter it will cost you $25/month.

6. Google Calendar – Track Your Tasks and Meetings

If you’re a Google fan and already have a Gmail account, chances are you use this app. It’s available for anyone using a Gmail account and allows you to keep track of tasks and meetings. Download the app to your smartphone for notifications on the go.

Accounting and BookKeeping

Taxes, accounting and bookkeeping. If these words give you a headache, well then it may be time to use an accounting app to simplify your life.

7. PayPal – Send and Receive Payment from Anywhere

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PayPal is ideal to send and receive payments globally, for a small fee. They have large coverage. With a free PayPal business account (yes it’s free), you’re able to send invoices from the interface.

The system tracks all your invoices and you can receive reports and earnings in list or graph format.  The tracking and reporting features will simplify tax return procedures

8. Wave – Your Free Small Business Software

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Wave is an accounting solution tailored for small businesses. Create and send professional invoices, offer several payment options – including credit cards which are faster and more convenient for you and your client – and track all your invoices, and expenses. Wave software is 100% free to use. In their words:

“We could charge you 20 bucks a month like everyone else. But like you, we’re entrepreneurs and a little rebellious, so we’ve shaken up the status quo.”

9. Yendo – More Than Just Accounting Software

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If you want to take things further, consider using Yendo.  In addition to offering accounting software, it offers CRM, payments software and newsletter software. It’s a solid solution for businesses who are growing a sales force and want to manage their sales pipeline and customer relationships.

Final Thoughts

These small business apps will help you streamline your marketing, accounting, and project management. They will simplify tasks that would otherwise be time-consuming. And more importantly, they will assist you in working on your business, and not in it.

Perhaps you already use some of the above apps? We’d love to hear what apps you use, in the comments below.

7 Weebly Apps That Will Boost Your Sales

Whether you want to improve your online presence, drive traffic, increase conversions, or make sales, there’s a Weebly app for you.

While driving traffic and engaging your visitors is important, it’s all but useless if you don’t make a sale. In this today’s post, we take a look at 7 Weebly apps – available for download on the Weebly App center – that will boost your online sales. Because let’s face you’re here to make money.

#1 Better Coupon Box

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There’s no doubt that in my mind that converting visitors is one of your top priorities, if not the top priority.  Aside from providing engaging content, you need to encourage them to take some form of action. Enter Better Coupon Box, a free pop-up builder for both Weebly Websites and e-commerce sites. With this app you’re able to:

  1. Boost your social media following and grow your e-mail list with customizable pop-ups. For online stores, you’re able to encourage sign-ups and social media follows by offering a redeemable coupon code. And for your websites you can encourage visitors to sign up to stay up to date regarding the latest news, events, and promotions.
  2. Improve your targeting by creating pop-ups that show up on certain pages and for certain visitors. For example, different pop-ups for new vs returning customers.
  3. Fully customize your pop-ups to fit in with your website design.
  4. Create a form to encourage a purchase as soon as the show intent to exit the site.
  5. Seamlessly integrate the app with social media channels and email marketing services, like MailChimp.

This Weebly app is free, with options to upgrade to more premium features.

#2 Price Cart

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Part of selling online is having a professional website and making it easy for customers to see what things cost. Visitors don’t want to waste time searching for this information. If they have to, the likelihood of them leaving without buying anything is a lot higher. This information then must be easily accessible.

Price Cart, a free Weebly app, works for small businesses that have multiple pricing plans. For example, think free, basic, and premium plans (just like Bablic). Price cart has different layouts and design options for you to create pricing tables unique to you.

#3 Testimonials

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Online websites are often void of any personal communication aside from the odd live chat and email.  Building trust with your audience then is essential. This not only allows you to establish a relationship but also drives sales for your business.

One way to build this trust, and in turn credibility, is through customer testimonials and reviews. Such testimonials also have the added benefit of alleviating any purchase anxiety (8 Reasons Your Business Needs a FAQ page). Testimonials make consumers think, ” If it’s worked for her, then perhaps it can work for me”.

At a price of $3 from the Weebly App Centre, the Testimonials app lets you create 7 fully customizable responsive layouts to build trust, and boost your online sales.

#4 40 Nuggets

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There’s nothing more annoying for online visitors than an intrusive pop-up. 40 Nuggets will allow you to create nuggets (pop-ups), that appear subtly, and aren’t intrusive. With the ability to create several templates, upload your own images, and engage in A/B testing, you’re bound to see your conversions skyrocket.

40 Nuggets also offers:

  1. Targeting based on several metrics like demographics, behavior, language etc.
  2. Integration with top service providers like AWeber, Mailchimp, and Hubspot

Pricing plans range from $0-$349 for this Weebly app.

#5 Store Metrics

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What good are pop-ups or any other conversion techniques if you aren’t monitoring your analytics to see what’s working and what isn’t?  The Store Metrics app gathers pertinent information on important sales metrics. Using these metrics you now have a deeper understanding of what’s truly driving your sales. Such insights are then used to drive your business decisions.

Here are some metrics you have access to:

  1. Average order value (link to –
  2. Conversion rate
  3. Repeat customers
  4. Cart abandonment rate
  5. Net Revenue

#6 Bablic

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The Bablic Weebly App is a professional website translation tool. You’re able to make your website accessible in multiple languages. So, if someone from Russia visits your English website, the tool will translate it into their language. Neat right? Right, now you’re probably thinking: “What on earth does website translation have to do with boosting my sales?” Let me explain:

By including multiple languages on your site you’ll be ranking for keywords that your competition isn’t ranking for. This will improve your search engine visibility and organic traffic to your site. This, in turn, will build trust among those visitors because you’re catering for their language preferences, where your competition isn’t. More organic traffic and trust vastly improves your odds of making a sale. The following four statistics put this in perspective:

  1. 73% of internet browsers are not English.
  2. 72.1% of users browse in their own language.
  3. 56.2% say browsing in their language is more important than price.
  4. 46% say they don’t purchase products in foreign languages.

So perhaps it’s time you consider going multilingual with the Bablic Weebly App, which offers both manual and human translation. Once installed simply paste a line of code into the header of your site.

#7 Broadly Reviews

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Online reviews as with testimonials are another means to build credibility and trust. According to a statistics cited on Weebly, 92% of consumers read online reviews for local businesses. And because they come directly from other customers they hold an immense amount of weight.

Enter the Broadly Reviews Weebly App that displays three of the most recent Yelp Recommended Reviews and a link to your business profile page. With Google and Trip Advisor integration coming soon – this is a definite must have app for the future.

What Weebly Apps do you use to boost your sales?

10 Reasons You Need a Multilingual Website

The emergence of the internet has contributed toward a global village. Many businesses are reaping the benefits of marketing and selling their products to these new markets.

Within these global markets, there are many languages spoken aside from English. Sure English is often the Lingua Franca, but as a language, at 335 million, it’s only the third most spoken language after Chinese (1.2 Billion) and Spanish (414 million). Then you have Hindi, Arabic, Portuguese, Bengali, Russian, Japanese, and Javanese respectively. That’s your top 10. And that’s not mentioning the many others.

Building a multilingual website allows you to more effectively tap into this global market. “But my business is doing just fine,” you may be thinking. And besides creating a multilingual website is a huge investment. Firstly, let me address point one.

Sure your business may be doing just fine. But what if I told you your business could be fairing much better? Consider these statistics:

  1. 73% of internet browsers are not English.
  2. 72.1% of users browse in their own language.
  3. 56.2% say browsing in their language is more important than price.
  4. 46% say they don’t purchase products in foreign languages.

Secondly, whilst creating a multilingual website may have been an expensive investment in the past, this is no longer the case. There are plenty of cost-effective tools out there, such as Bablic, making website translation available to the masses including startups and small businesses. Thousands of businesses use Bablic as tool to easily turn their website into a multilingual one, no matter the platform it’s using, no programming required! As a small business owner, you simply paste a code in the header of your website and voila!

If you’re still not convinced about the need for website localization, let’s delve into it a little more. Here are 10 further reasons why making your website multilingual is a good idea for your business.

#1 Enter Emerging Markets

Aside from tapping into a larger part of the global market, a multilingual website allows you to target one of the fastest growing, and most lucrative markets: the emerging market. Your established markets like the United Kingdom and the US are saturated, and in many cases – highly competitive. In contrast, many consumers in emerging markets are only now really engaging in online shopping. But the growth potential is there.

recent report by Research and Markets – The Worlds Largest Market Research Store – forecasts that emerging markets will lead global online retail sales growth from the period 2016-2109. So jump in early, ride the wave, and experience the benefits.

#2 Lower Advertising Costs

The increased competition in established markets means that your advertising and marketing costs will be a lot higher. Why? To compete you’ll simply need to out advertise and out-market. Target emerging markets for lower advertising costs.

#3 Diversify Your Market

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Targeting an international base also leads to business diversification. A multilingual website then reduces your exposure to risk. If you’re only targeting one market i.e. your home market, and the local economy is struggling, your business is jeopardized. By generating revenue from another market,  you improve the chances of business growth – even during tough times.

#4 Improved SEO and More Organic Traffic

Including multiple languages on your site will also lead to a boost in search engine visibility. Why? You’ll be ranking for keywords that your competition isn’t ranking for and this will contribute to increased organic traffic to your website. And once on your site, they’re now in the market for your products.

#5 Builds Trust

By catering to a customer in their own native language you also make them feel more at home; more comfortable. This builds an added layer of trust. Trust is something that’s crucial online, where customers aren’t interacting with a person, but rather a computer screen. And that trust then is an essential ingredient in converting that customer into a sale.

#6 Increased Conversions

Both point three and point four contribute to increased conversions. More organic traffic + trust = vastly improved odds of making a sale. And that’s just the initial conversion; multilingual websites show you care and serve as a building block toward creating repeat and loyal customers.

#7 A Sign You’re Customer Orientated

What says that you care more than tailoring your website according to the unique language preferences of a customer? This establishes you as a customer orientated business and not just a profit monger. You’re then well on your way to increasing your repeat customers.

#8 Increases Repeat Customers

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Repeat customers ensure that you can rely on a more steady stream of income. Imagine you only had one-off customers? You would have to continually invest time and effort in acquiring new ones. This is not sustainable, for any business, yet alone yours.

#9 Establish a Competitive Advantage

With many businesses not yet fully embracing website localization, you have the perfect opportunity to set yourself apart. Building a multilingual website will give you a distinctive competitive edge. And as a business who doesn’t want to beat their competition?

#10 Sign of a Forward Thinking Company

You’re not only establishing a competitive advantage, you’re positioning yourself as a company that’s forward thinking. A company that’s innovative, always thinking ahead and always one step ahead of the competition. After all, people love companies that do things differently. Just think Apple.

Building a multilingual website is not as costly as it once used to be. And with the many  statistics pointing in favor of doing so, and the benefits, perhaps it’s time you built your multilingual site?

10 of the Best Online Tools For Your Small Business

Being a small business owner means that at any given time you’re working on marketing, accounting, taxes, sales, development, customer support and a host of other activities. We understand it can be difficult trying to juggle all of this. This is where online tools can help you! Understanding though that there are many to choose from, most of which are simply confusing, we curated a list of 10 of the best online tools for your small business. This list is divided in four categories:

  1. Note-taking and Brainstorming
  2. Finance
  3. Project Management
  4. Marketing

Here are 10 of the best online tools for your small business.

Note-Taking and Brainstorming

#1 Evernote

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With Evernote, you can make a note of almost anything. And the beauty of it? You’re able to access in the cloud, with any device. With this cloud-based software you can:

  1. Create a project to-do list.
  2. Take a picture of a sketch.
  3. Jot down a reminder.
  4. Save interesting articles and organize your reading list.
  5. Organize all your thoughts and ideas so you can access it in one place.

If you’re looking for something more visual, consider using Mindly in conjunction with Evernote.

#2 Mindly

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Mindly harnesses the power of associations, allowing you to create Mindmaps on your mobile device (or any device for that matter). Clear the clutter and showcase your thoughts in the form of mindmaps

With Mindly you can:

  1. Capture ideas
  2. Write a quick summary
  3. Plan presentations
  4. Create visual associations

Aside from note taking and brainstorming, there are some seriously powerful online tools for finance.

Finance

#3 Freshbooks

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PayPal and the majority of payment processing platforms charge you 3% to make or receive payments. With Freshbooks, there is a flat fee of $0.50, regardless as to the size of the transaction. Consider the cost saving on this, particularly as your business grows, and your international client base grows.

PayPal is one of the largest online payment processing platforms. So if you’re currently using them and concerned about how to switch, you’re in luck, as PayPal and Freshbooks have an agreement. It’s possible to send PayPal invoices using Freshbooks and pay a flat fee of $0.50! Freshbooks offer a free 30-day trial.

#4 Mint

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Mint allows you to effortlessly create budgets and stay up to date on how you’re spending your money. Through their phone and tablet apps, it’s also possible to manage your finances on the go and receive money saving tips.

Mint is totally automated. Through giving the platform permission to view your finances, it will begin to track, categorize – in the form of graphs and analytics – , and manage your spending. Setting up an account is free!

Project Management

#5 Trello

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Trello is the perfect collaboration app, particularly for geographically dispersed teams. Trello allows you to create, boards, lists, and cards which help you stay organized. Each individual card has the option of leaving comments and attaching a file.

Download for IOS, Android or desktop. There is a free plan with the option to upgrade. For maximum productivity consider using it in conjunction with Slack, another online business tool for your small business.

#6 Slack

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Available for IOS and Android, Slack is the perfect instant messaging tool. Create different channels for open communication, direct communication for specific teams, or private one-on-one communication.

Through integration with other apps, like Dropbox, all your files are available on the cloud. Available on IOS and Android, there’s a free plan, a standard plan ($6.67), and a Plus Plan ($12.50/month).

Marketing

#7 Bablic

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Business is not what it used to be. Having a website means you open yourself up to a global marketplace. The implications of this are:

  1. People from countries all over the world will visit your site.
  2. These people will speak different languages.

It then becomes imperative to tailor your website to their language preferences. Enter Bablic. Bablic is a cost-effective human translation tool tailored toward small business.

It will reduce bounce rates, improve engagement and drive sales, as 46% of people say they won’t buy products if a website is not in their own language. Getting started is as simple as pasting a line of code in your website header.

#8 SumoMe

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SumoMe is arguably one of the best online tools to grow your e-mail list. Building an e-mail list is essential if you want to grow your business and make money online. Through capturing e-mails you capture leads allowing you to engage in e-mail marketing.

SumoMe has a large suite of tools that allow you to create popups, improve mobile sharing, create sign-up forms, scroll bars, and monitor how visitors engage with your website through Heat Maps. Whilst the free version has more than enough to start, by upgrading to a premium version you’re able to engage in A/B testing and much more.

Seamless integration is available with all popular e-mail marketing service providers like Mail Chimp and Aweber. Also, link directly with your Google Analytics account to track analytics.

#9 Canva

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Hiring an agency or a graphic designer to create presentations, designs, eBooks, Facebook headers, and more can be expensive. It needn’t be this way. Canva has positioned itself as the design tool that anyone can use to create stunning presentations. With Canva you’re able to:

  1. Choose from a vast gallery of images and presentation designs.
  2. Edit images by adding text, cropping, filtering, blurring.
  3. Choose from pre-made designs and templates.
  4. Select icons from a vast gallery.
  5. Select social media layouts for Facebook, Twitter headers and much more.
  6. Upload your own photos and incorporate them into the design.

The above features touch but the iceberg. Sign-up for a free account. Though the features are limited with the free version, it’s a perfect start for the small business. In-app purchases are available for certain images and designs, although the bank of free options is more than adequate.

#10 Buffer

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The final online tool for your small business is Buffer. This social media sharing tool allows you to plan your content calendar, and schedule content weeks in advance. Save time, and have piece-of-mind knowing your content is being published across social media channels, even when you’re out of the office. For $10 a month it’s an absolute bargain – I mean that’s one beer or a meal in some countries.

What online tools do you use for your business?

15 of The Best 3rd Party Squarespace Integrations

There is often functionality that you wish to add to your Squarespace site. Functionality may include email marketing, social media integration, embedded video to something more complex like payment solutions.

Finding any solution, yet alone the right solution can be a timely and costly exercise. By using 3rd party Squarespace integrations, you’re able to solve such problems. This also improves the functionality of your site end enhances the user experience. Here are 15 of the best Squarespace integrations that will enhance the power of your site.

Blogging

#1 Accelerated Mobile Pages (AMP)

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53% of people abandon their mobile visit if a page takes longer than three seconds to load. Research has also found that Mobile sites that load in 5s or less get 2x more mobile revenue. This is where AMP enters the picture. It is an open source project with a focus on optimizing mobile content for reduced load times. This not only enhances the user experience but drives revenue. It’s currently only available for your blog posts.

#2 Disqus

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Use Disqus for a more advanced commenting system on your blog compared to that of Squarespace. Disqus supports conversation threads, image comments and other functionality that Squarespace doesn’t currently offer.

Commerce

#3 Apple Pay

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Apply Pay ensures fast and easy checkouts for your customers. Your customers don’t have to manually enter their shipping and billing information. Currently, Apple Pay is only visible to customers who visit your site using Safari on a Mac and iPhone or iPad running the latest IOS. For customers accepting payments via Stripe, it is available via default.

#4 Stripe

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Stripe is Squarespace’s official and only merchant processing partner. 13 Currencies are currently supported (including US dollar, Euro, and Pound) on the platform. A host of customizable forms is available. This gives you the ability to handle any kind of payment and create some truly elegant designs. For full details on how to setup, your stripe account clicks here.

#5 FedEx

To simplify your shipping cost calculations and shipping procedures, consider using the FedEx integration. This integration automatically calculates shipping rates based on FedEx rates by package weight, dimensions and shipping address. Make sure the weight and dimensions of all products are accurately labeled.

#6 Xero

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Xero is online account software for small businesses. With Xero, you’re able to track your daily sales, run your business on the go and manage your cash flow (amongst other things). It will deliver a summary of the previous day’s transactions directly to your Xero account. This is a paid service, only available with the commerce product and within the United States.

Design

#7 Google Fonts

You have access to Google Fonts within your Squarespace editor. There is a choice of over 600 fonts to customize your site. You are also provided with a popular font selection to save you time.

#8 Typekit

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Typekit is a service offered by Adobe. Consider using Typekit if you want no limitations when it comes to your typography. Typekit gives you access to over 1000 high-quality fonts, “anywhere, anytime.” The Squarespace integration also allows you to add your own custom fonts for unique designs.

Images

#9 DropBox

Aside from being a powerful tool to store files, documents, and images in the cloud, DropBox allows you to publish images to your gallery pages on your site.

#10 The Adobe Creative Cloud Image Editor

Have a knack for image enhancing and editing? Why not consider using the Adobe Creative Cloud Image Editor. With this Squarespace integration, you have a built-in feature on your site which allows you to adjust the orientation, crop images, add a color filter, change brightness, add text and much, much more.

Marketing

#11 Mailchimp

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For E-mail marketing use the power of MailChimp. Design and send campaigns and e-mail newsletters. Mailchimp is available through your form block, newsletter block (subscribe option) and checkout page. Setup your Mailchimp account first, then connect Squarespace to Mailchimp. It’s free for the first 2000 subscribers and you even get A/B testing on the free option after you’ve sent a certain amount of e-mails.

#12 Google Analytics

This is a great way to track visitors on your website. View the source of traffic -according to a country, social media and device -, the bounce rate, demographics, and several other metrics. You can do all the above by adding a tracking code to the header of your site.

#13 Bablic

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According to Bablic:

  • 73% of internet users aren’t browsing in English.
  • 72.1% of users spend the majority of their time on sites in their own language.
  • 56.2% value browsing in their own language over price.
  • 46% say they won’t buy products if they’re not in their local.

No doubt many people have stumbled upon your website, only to leave because they don’t understand the language. Enter Bablic, a cost effective human translation tool that will reduce bounce rate and improve engagement. Translation can be manual or automatic. All you need to do is paste a line of code into your site header. With Bablic you can publish or unpublish as many languages as you like.

#14 Geolify

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Geolify allows you to target different web content based on the unique location of your visitors. Geolify provides you with an intuitive dashboard for setup and full control over your geo-targeting services. You don’t need to be a technical whizz and integration occurs via one line of javascript. Price is on a per-page basis, starting at $0.005 per page up to 1000 page views.

# 15 Muut

Muut is the “complete discussion system for your website”. By powering live discussions, you create a sense of community on your website. This increases engagement and improves the likelihood of visitors returning to your website. Create forums, a blog commenting section and even have a private discussion with Muut.

The above Squarespace integrations provide added functionality and power to your Squarespace site. For these and other Squarespace integrations be sure to visit the Squarespace Integrations page.

What integrations do you currently use?

How To Improve Weebly Website Engagement

In a previous post, we highlighted 8 apps that will increase visitors to your Weebly site. Boosting traffic is one thing, but once visitors land on your site you need to engage them. And you need to do so quickly. According to data by Tony Haile of Charbeat, 55% of visitors spend 15s or less on your website. Yes, you heard right, 15s!

Our attention spans have dropped over the past 16 years due to technology. One study revealed that our concentration has plummeted from an average of 12s to 8s. That’s lower than the attention span of a Goldfish (9s)! But it’s not all doom and gloom, you can still engage your visitors. Here are 4 ways to increase engagement.

1. Create a Quality Site Design

First impressions count. Your site needs to look professional and be visually appealing. With the low attention span of visitors, this is even more important. “But how do I create a high-quality site design?”, you may be asking.

Here are a few pointers:

  • Use of color: use two or three primary colors and stick to it. Keep things simple.
  • Create Readable Text: use black or dark gray text on a white background. Make sure the text is large enough to read.
  • Use high-quality images:  Not only is this visually appealing but a sign of professionalism.
  • Use free images if you can’t afford a photographer. This post by Buffer provides 53 free image sources. Make sure you provide the necessary credit where it’s due.


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  • Strive for Simplicity: white space is your best friend.
  • Remove clutter so your visitors can engage with your content.
  • Don’t dilute your website with ads. This makes you look like a profit monger; you’re here to solve your client’s problems. Do this and the money will follow.

2. Create High-Value Content

Consider starting a blog. Make sure the content is informative, relevant and actionable. For example, after reading this post you need to know how to improve the engagement on your website.

A few pointers to consider:

  • Show Them How: Avoid fluff e.g. Show someone how they can create an engaging website, don’t tell them why they need to.
  • Understand Your Target Market problems in great detail and find unique solutions to their problems.
  • A unique solution may take the form of an actionable blog post. Read this as an example: “How To Embed Livestream Video On Your Site.”
  • Blog Regularly: maintain a consistent blogging schedule, but not to the detriment of quality.

3. Include Video and Animations

According to a study, 44.1% of web video viewers tune out after 1 minute. The implications of this are clear: your message needs to be short and enticing.

A few pointers:

  1. Write a detailed copy of your message before shooting a video.
  2. Consider your goals e.g. Is this an instructional video? Are you communicating your business vision?
  3. You need adequate lighting. For example, use halogen lamps for indoor shooting. This is a cost-effective alternative to professional lighting.
  4. Use the right hardware. You can find affordable high-tech gear if you shop around. Search for high definition camera like these.
  5. Through planning correctly and investing some money you’ll ensure you craft a video of high quality.
  6. For those of you on a tight budget, give this article a read: “How to Produce High-Quality Videos for Under $1000.”

If you feel video animations are a fit with your brand, consider using PowToon.

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PowToon has ready made drag and drop templates. They allow you to create professional animated videos and engaging presentations, quickly and easily.

You can sign-up for free. PowToon provides three instructional videos. They detail the importance of writing your copy and planning your story beforehand. Be sure to watch those videos.

4. Make your website multilingual

How often do you think someone has stumbled upon your site only to leave because they don’t understand the language? I’d say pretty often.  Consider the below statistics which are rather telling:

  • 73% of internet users aren’t browsing in English.
  • 72.1% of users spend the majority of their time on sites in their own language.
  • 56.2% value browsing in their own language over price.
  • 46% say they won’t buy products if they’re not in their local.

These statistics highlight the importance of having a multilingual website for reduced bounce rates and better engagement. In the past translating your website was a large and costly undertaking. With advancements in technology, this is no longer the case. Bablic, for example, is a cost-effective professional human translation tool.

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Here’s how it works:

  1. Translate your content: you choose from machine, professional or manual translation.
  2. You’re able to translate the content yourself using Bablic’s manual content editor).
  3. Paste the unique Bablic code into your website’s header.
  4. You don’t require any coding knowledge.
  5. Publish or unpublish the languages of your choice with a simple click of a button. It’s as simple as that!

You can also just use our Weebly app, get it right here.

There’s no doubt we live in an era where our attention spans are a fraction of what they used to be. Technology and the proliferation of online content have contributed immensely to this.

As a small business owner to break through the clutter you need to maintain a high level of quality. This means a professional website design that focuses on high-value content, both written and visual. It means tailoring your site according to the preferences of a global village.

Bablic Localization is Going to Japan

Aniwo is joining forces with Bablic to bring website localization to small and medium businesses in Japan.

Bablic Japanese Translation

For those of you who speak Japanese, here’s the official press release where Aniwo announced the partnership in Japan last week.

In short, based on their experience in Japan, the team at Aniwo quickly understood there’s a huge need for a service like Bablic and moved promptly to partner up with us in order to provide a user-friendly, cost-effective, solution to a popular problem.

Seems they were right since the release gathered quite the buzz on social media as well as being reposted and discussed in several different websites and blogs such as here and here.

Localization is becoming a bigger and bigger need especially in countries like Japan – many companies had a product or service they want to market to the world but unfortunately are deterred from making the move due to the high costs, extensive resources and neverending timeline associated with properly translating a website.

That was all before Bablic, and Aniwo quickly realized that. Bablic allows you to easily translate/localize your website with just one line of code. Bablic starts you off with machine translation and then lets you manually edit text, images and even CSS/style in order to improve the machine translation and achieve a properly localized website. Manually editing translated content isn’t your thing? No problem, add collaborators or even order professional human translation through us with just one click.

Bablic allows for deeper customization as well – for example you can edit Meta Tags for your localized version in order to help with SEO, get a multilingual sitemap or even customize the Bablic language switching widget to match the look and feel of your website.

A tool like Bablic is a game changer for small to medium businesses and we’re glad Aniwo sees that potential as well as how helpful this can be to businesses in Japan looking to increase their bottom line by entering markets.

We’re also glad to announce the Japanese version of Bablic – impressed?

That could be you today, just enter your URL on our homepage to get started.

 

Still Cutting and Pasting for Website Translation?

Technology is supposed to make our lives easier. Yet, too often we don’t allow it to do so, and we get stuck in old-fashioned processes that make us waste our time and money.

Website Translation Service

One blatant example is the way most websites are being translated into other languages. Localization — making your website available to people abroad who speak different languages — is a crucial point if you want to take your marketing to the next level; especially considering that most people prefer to use the internet in their native language, even if they speak English. However, many people still rely on outdated systems to localize their small business’ website, like cutting and pasting their website content.

Cutting and pasting means that you manually transfer your website content into a Word document, translate it from there, and then paste the translated text back into your Content Management System (CMS).

Using this method is like looking for a phone booth when you own an iPhone.

Why? Simple — because there are faster, easier ways to translate your website that don’t require any cutting-and-pasting.

Time to say goodbye to cutting and pasting

The cut-and-paste method will waste your time and money. In fact, exiting your Content Management System is useless and will only cause you trouble, ultimately delivering a low-quality translation through a troublesome process.

When you translate a website, it’s not only about translating the plain text. If you paste your translated content into the HTML editor, you are likely to forget about URLs, media, links, and layout features. The result will be quite different from the original page. What kind of impression would such translated website give to your clients?

Furthermore, cut-and-paste is usually not a unique solution: you will have to use multiple services to have your final product ready. You’ll be forced to find:

  • someone who copies the content into a Word document;
  • someone who translates it;
  • someone who uploads it back to the website.

It’s going to be expensive; moreover, the likelihood that mistakes will be made throughout the process is high.

Using the copy-and-paste method equals to creating a new website from scratch for any language you want to translate your content into. It’s more work for your developers and less money for your pockets. If your developers are not going to build a new website, they are likely to duplicate every single page of the site, which is another time-wasting solution. And once the localization is done, every time you want to add new content to the website, you’ll have to recur to that same process all over again for every new page and paragraph you publish.

If you find an elevator, why use the stairs?

Technology offers you a solution. Why not take advantage of it?

A centralized, unique translation solution will make the localization process of your website a smooth and simple one. For instance, with Bablic’s innovative technology, you’re just one click away from having your website translated into any language you want — without exiting your CMS or leaving anything behind, from text to media, to CSS and layout.

Insert your website URL into our system, choose between machine or human translation, and have your website localized in a matter of no time, without hiring three different companies and wasting much of your budget.

Editing in-context, as opposed to using the copy-and-paste method, allows you to see the results in real time. You won’t have to wait for the entire process to be completed to see what the localized version of your site looks like. This is very useful, especially in case you have to change the CSS or style of the site in order to make it fit with the original look of your website.

Instead of creating a new website for every new language, Bablic allows you to duplicate the pages automatically without going through the long and stressful process of copying and pasting entire HTML codes and pages. Moreover, Bablic scans your site every day, searching for new content and allowing you to quickly open the editor and translating the new pages into every language you have chosen for your localization. And if you plan on relying on professional human translation, you can easily send the new content right from the editor.

It is now obvious why someone would prefer an automated localization solution like Bablic and forget the hurdle of translating a website manually through the copy-and-paste method. Once you try it, there’s no way you’ll go back to the old ways. As some would say, once you learn how to run, you are not going to walk anymore.

Your Website NEEDS to be Multilingual

Whether you’re conducting business internationally or locally – website localization is becoming an important tool in every small business’ strategy. Adding languages to your website gives you an edge most of your competitors still don’t have – you either do it now and take advantage of that or you do it later on in order to survive, that’s your choice.

Multilingual Websites

It pretty much is the same thing that happened with mobile/responsive websites a couple years ago. Small business owners were under the impression they didn’t need to offer a responsive website – after all why would they invest more money than they already have into their websites. So they waited and waited, and what happened? The few smart business owners made their websites responsive and started benefiting from tons of mobile visits, engagement, sales & more while the other business owners couldn’t figure out why their visits dropped, conversion rates decreased and so on. Eventually, the internet caught on and case studies as well as astonishing results were being published everywhere online explaining the benefits and growth directly related to having a mobile-friendly website. The early birds were the ones now ranking high on search engines, benefiting from low mobile advertising costs, increased conversions, returning visitors and so on. The ones who only later decided to go responsive were struggling at the bottom/back of search engines, experiencing terrible conversion rates, and the customers they did have stopped returning because they found an alternative that provides a friendly experience on their mobile devices.

That’s what is happening with website localization today. Eventually everyone will be doing it, but the ones doing it now are growing their businesses and guaranteeing themselves a spot in the near future.

Local small businesses think this doesn’t apply to them but they couldn’t be more wrong, let me explain why:

Multilingual Website

Do you know there are 41 Million native Spanish speakers in the USA? Do you know 72.1% of consumers spend most of their time on sites in their own language? Do you know 56.2% said browsing in their own language is more important than price. Put two and two together, this basically means 41 Million people in your backyard want absolutely nothing to do with your business. That is just one example – keep in mind there are also Chinese speakers, French speakers and so on that are barely getting catered to. Why would you not take advantage of that? Why target the same English speakers your competition is targeting when you can easily focus on groups which aren’t being served properly. Those groups also prove to be the most loyal with the highest lifetime customer value, that’s because one they appreciate the effort you make by addressing them in their native languages (shows a sign of respect) and second because they subconsciously feel a sense of security & connection with your business that can only be achieved by breaking down language barriers. You aren’t just another company hoping for their business – you’re more of a local neighborhood shop that feels like home – and that feeling is priceless.

Local small businesses are a wide variety and website translation is a marketing tool they need to start considering. Whether you’re a locksmith in California who speaks both English and Spanish or a hostel in Greece that caters to mostly French visitors – it’s time you show them the respect they deserve. It will only benefit YOU – think about it.

Website Localization for Small Businesses

Let’s say you’re a Chinese tourist in New York City looking for a nice restaurant around Time Square – your English skills are decent but that’s where it ends, you know a few words here and there, enough to get around but writing or reading isn’t your forte. You search Google for a few Indian restaurants in the area, you come across 10 well-reviewed ones and start browsing their websites. You start at the top of the list and they seem to all be English-only websites, you can figure out the phone number, the hours but the most important thing, the menu, you just can’t put together, basically taking you a few minutes to read each item – barely understanding what they mean. Finally, you come across restaurant that offers a Chinese version of their website where you can actually read the menu and ask your friends/family if it sounds good to them. Even though the restaurant with the Chinese-translated website is #8 on the list, you’ll still pick it because it makes you feel familiar, you know you’ll be able to go, read the menu for yourself and not count on the waiter having to slowly describe every single item in there making it an awkward experience for your family/friends.

That’s just one example – there are tons of situations. What about if I’m a French speaker in Miami looking for a plumber – I search Google and find 20 plumbers, all advertising. But I see 1 website with an ad written in French since through Google Adwords they could tell I’m using a French browser…which plumber do you think I’ll call? Even if he’s more expensive, I’ll get the French website one because I feel a connection, I feel like I can express myself with him and subconsciously I feel more familiar and safe.

Let’s move on to bigger businesses, e-commerce sites that accept payments in multiple currencies, ship all over the world – yet they only have an English website. Does that make sense to you? What is the point of shipping internationally and accepting different currencies if you aren’t targeting global markets? Oh, you are targeting global markets…right – did you know only 27% on Internet users speak English? If you want to go global, do it properly – add languages, that’s the most important part and it’s missing from your “global” strategy. One more thing, advertising to global users has the lowest cost associated to it, Facebook Ads, Google Adwords, Twitter Ads and so on – target other countries except for USA/UK/CA and different languages and you’ll see how your overall CPC drops dramatically. Not only do your advertising costs drop, your conversion rates increase by a lot. Isn’t that the point of your business? Dropping advertising costs and increasing revenue? But you aren’t adding languages? Makes sense.

You know what? A few years ago it maybe would have made sense – the costs of proper website localization were tremendous, too much for small to medium businesses to absorb. It involved hiring a developer, translators as well as a project manager to coordinate all of that mess. Not only that but you’d have to go through the whole process every time you updated your website, so of course it seemed impossible. Today things are different, many companies are making website localization accessible to small businesses, one of them being us, Bablic.

Using Bablic you can translate any website with just one line of code – no programming required and no tremendous upfront costs either. It also doesn’t take much time to set up at all. You can literally start offering your machine translated website within minutes but then again, machine translation isn’t so effective. That’s precisely why we let you start off with machine translation and then give you the tools to manually improve translations, replace images and even fix style/css issues with just a right-click in a user-friendly, visual, editor. We even dig deeper and let you edit Meta Tags, localize URLs and create a multilingual sitemap so you can benefit from free, organic, search engine traffic.

So today, the only reason your website isn’t multilingual is just you being passive about your business. Some people are active and some aren’t. Some are always working on enhancing their business and online presence in order to increase reservations, bookings, sales, leads and so on – and some just aren’t. Some are happy with how things are going and that’s fine. What they don’t understand is that eventually they won’t be happy with how things are going and when they wake up and ask themselves why sales are down, they’ll take a look at their competition and see how they’re offering a personalized experience to all of their website visitors, not just the English speaking ones. That’s when they’ll wake up, they will rush to achieve a mediocre multilingual website but this time it won’t be to benefit from it, it’ll be to survive, and believe it or not – it’ll be too late.

Let me put some of this into bullet points so you can clearly see why a multilingual website is a must today:

  • Enter new markets – Whether it’s native Spanish speakers looking for Vietnamese food down the block from your restaurant or Italians looking for American-made car parts online – you’re entering new markets and reaching potential customers you never had a chance of reaching before going multilingual.
  • Lower advertising costs – Advertising, like most things in life, works based on competition, demand and supply. If you’re advertising to English speakers, like everyone else, you’ll be competing with more businesses which just drives your advertising/marketing costs higher. Focus on Indian speakers and you’ll see just how much your CPC lowers, don’t take my word for it, try it.
  • More organic traffic – Similar to lower advertising costs – properly adding languages to your website will help you rank and come up for search terms your competitors just aren’t coming up for yet because they aren’t catering to French speakers looking for “vente final sur chaussures” on Google, but you could be.
  • Gain trust – Showing your customers you care about their needs by providing an online experience in their native language automatically increases their trust – and trust is usually the main deciding factor when a potential customer chooses one company over another.
  • Increase conversions – As mentioned above, trust is a main player in increasing conversions and nothing says trust more than speaking to a potential customer in his own language – it makes them feel at home and that’s extremely important in an online world where all you actually see is a screen and a ton of similar websites offering the same products/services in a generic way.
  • Competitive edge – Companies spend tons of money on trying to gain a competitive edge over their competition – adding languages is the easiest/quickest way to achieve that. Chances are that in your industry you’ll be one of the few players with a properly localized website.

Need more reasons? Here are some stats:

  • A recent Website Localization study found 90 percent of European Union Web users prefer to access websites in their own language.
  • Forty-two percent said they never buy online in a language other than their own.
  • Only 18 percent of EU Internet users buy products from a foreign language website.
  • Forty-four percent of EU Web users feel they are missing interesting information because they do not understand foreign language websites.

If all of that isn’t enough for you, as a business owner, to start at least considering website localization (which starts at only $15/month using Bablic.com) then the only thing that will convince you is when your sales drop and you notice most of your competition has properly localized websites – but it’ll be too late for you.

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