How to Effectively Reduce Shopping Cart Abandonment

Shopping cart abandonment is common, with people deserting their carts due to several reasons. Sure, there will always online shoppers who abandon their carts. Such is the nature of online shopping. People browse or “window” shop, save items for later purchase, and even compare prices.

A recent article by Baymard Institute – an independent web usability research institute – analyzed 34 studies on the shopping cart abandonment rate. The findings? Well, on average, 68.81% of shoppers abandon their carts.

That’s the reality online.


But there are also factors like user experience that impact cart abandonment. However, these are factors that you have control over. For example, the Baymart study cites reasons why people leave their carts. Out of 1044 participants, 27% said the checkout process was too complicated.  You will be in a better position to fix them if you understand these problems.

And this is the focus of this article; listing common problems causing cart abandonment and solutions to solve them. By implementing these techniques, you’ll convert more of these shoppers into buyers and repeat customers.

#1 Be Transparent About All Costs Involved.

In the Baymard study, 24% of shoppers abandoned their carts because they were unable to calculate their total order cost up-front. Many shoppers today are also hit with extra charges at checkout.

You must make these costs visible to shoppers before the checkout stage. If you don’t shoppers will feel cheated. It’s really that simple.

Understandably, there are certain variable charges you cannot avoid. But again, you can rectify this problem by adding a sales-tax calculator for people to work out costs before proceeding to checkout. A post on Crazy Egg highlights how Best Buy does this to avoid surprise charges.

#2 Provide Free or Flat Shipping Costs

A study by Forrester highlights that 44% of online shoppers abandon their carts because of shipping or handling.  And 82% of customers want free shipping at checkout. There then is some serious demand and valid reasons for you to offer free shipping.

Free shipping offers the extra benefit of increasing the average order value as shoppers are more inclined to buy more . It also gives you a competitive advantage over stores that don’t offer it, with the potential to attract more online shoppers. So, offer free shipping – and importantly – make it visible for everyone to see.

#3 Build Trust; Include Trust Seals

The study by Baymard highlighted another telling statistic: 18% of people didn’t fill out their credit card information because they didn’t trust the online store with this information. If you want to achieve success online it’s crucial to build trust. Remember, many of the shoppers cannot connect with you. All they see is the store.

Further, credit card fraud is on the rise and many shoppers will be reluctant to give you their card information. Build this trust by including trust seals and guarantees. Be wary of which badges you use, though. According to Baymard, all badges are not made equal. For example, of the people in a survey, more people trust Norton (36%) than Comodo (2.8%).

#4 Make the Checkout Process Simple

For many online shoppers, a lengthy checkout process is an inconvenience.  Customers will be less likely to buy if there are many forms, questions, and pages. People shop online for convenience. For speed! And any process that infringes on those benefits is a hindrance. Make the checkout process simple. Offer an express checkout option to streamline the process.

#5 Provide Multiple Payment Options


Customers want multiple payment options. If you’re unable to provide different payment methods you will lose customers as they will be unable to pay. The article in Crazy Egg highlighted how Walmart has reached a larger customer base since adopting this strategy. So, offer credit cards. But also offer the likes of PayPal, Apple Pay, and even Google wallet.

#6 Let Users Register an Account After The Sale

Some companies need shoppers to register an account before they buy. For many shoppers, this is an inconvenience and it’s no wonder that so many leave before buying.

As an online retailer, you want to track customer activity as having that data is essential. But, you need to do balance the need for that information vs shopper convenience. Consider employing a tactic that Walmart uses where shoppers are able to register an account at a later date.

#7 Remind Customers of Their Abandoned Carts

While the method we discuss here isn’t to reduce cart abandonment, it will help you recover potential lost sales. Remember: there will always be those customers who abandon carts.  

In such instances consider sending follow up emails to email customers notifying them of their abandoned cart. Or automate the process by using the many apps available on the market. For example, the Shopify App, Beautiful Abandonment Cart Emails,  will pull images of the applicable carts, allows you to customize email templates, and then send a follow-up.

Final Thoughts

Shopping cart abandonment is here to stay. This is the nature of online shopping. So, you will never get rid of it entirely. However, accepting this fact should not cause you to become complacent. You need to focus in on why people aren’t making that sale. Why are they abandoning the carts before checkout? You then need to make changes to your store to reflect the desire of shoppers.

The techniques listed here will help to reduce cart abandonment rates, with a spin-off: increased average order value, customer retention, more money, and ultimately more profits.

What techniques do you use to cut shopping cart abandonment?

11 Ways to Boost Your Average Order Value

Running your small business requires you to have your hands in many different pies. As you juggle the many day-to-day activities, it’s easy to overlook some of the nitty-gritty details that will allow you to become more profitable.

And in the same breathe when you actually get down to it, you find yourself totally overwhelmed by all those little aspects that need attention. The key then is to focus on those things that are really going to turn the needle. The things that are really going to rocket your growth!

One of those important “things” is the average order value (AOV). AOV is an essential metric that’s easy to measure.  The AOV is calculated by taking your total revenue divided by your total orders. And by increasing your average order value (AOV), you drastically increase the chance of becoming more profitable. But how can you increase your AOV? Here are 11 ways to start doing this.

1. Set Your Free Shipping Threshold


Over 82% of consumers want the option of free shipping at check-out. This is some serious demand. And if you’re questioning whether it works or not consider the following statistics:

  1. In the United States over 40% of shoppers are willing to increase the value of their order to attain free shipping.
  2. There’s also plenty of research suggesting that shoppers abandon carts due to lack of free shipping.

Offering free shipping threshold then as a strategy to increase AOV works. But when doing so, do so with careful consideration. If you offer a free-shipping threshold, it has the potential to increase AOV, whilst decreasing total transactions. This is why you need to calculate free shipping within the overall purchase. Take the average order value and set your threshold 15-20% above this.

What you can also do to test this is to use A/B testing. Offer completely free shipping (no minimum order value or threshold) and free shipping after a minimum order value. Then compare metrics such as AOV, sales, revenue, and cart abandonment.

2. Provide Discounts on Minimum Orders

Another strategy that also works is to offer discounts on a minimum order value e.g. 20% off when you purchase $100 or more. This can be a great strategy to clear any slow moving stock.

3. Offer Available For a Limited Time

Psychology plays a crucial part in online shopping. By offering shoppers deals or discounts for a limited period of time (e.g. 24 hours) you create a sense of urgency and make them feel like they will miss out if they don’t make a purchase now. It could also potentially encourage them to purchase more in one go as the feel they need to make the most of this limited offer.

4. Discounts on Mass Purchases

Crafting a mass-discount or mass volume offer needs to be well thought out. You need to balance your profit margins and an offer that will attract many shoppers. Regardless, if done correctly this has the potential to drastically increase your AOV and profits. Paperstone, a London-based office supplies company successfully employed this strategy to increase AOV by 18.94%.

5. Engage in Up-selling

Through up-selling, you offer a similar, more expensive product or service in the hope that a shopper will purchase it. For example, if a customer is looking at a 16 GB iPad, include a photo of the 32 GB iPad. It needs to be done in a way that’s not intrusive otherwise this could discourage the shopper.

Whilst this is a strategy that works, you should not blindly follow it at every turn, for every customer. Some customers are new. Some haven’t even made a purchase. In these instances, up-selling might not be the best strategy.

6. Engage in Cross Selling


Cross-selling is another technique that works in boosting your AOV. If someone is purchasing a Laptop, subtly recommend a mouse or a laptop bag as part of the purchase. The key is to recommend items which are relevant and complement one another. It doesn’t help recommending a surfboard when someone is purchasing a laptop. Whilst this is an extreme example, I think you get the point.

7. Offer Discounts on Packages

Whilst similar to cross-selling as similar related items are packaged together, the deal is only available for the package as a whole. For example 15% off when you purchase shoes, jeans, and a T-shirt all as a package.

8. Always Offer Some Form of Incentive

Offering any form of incentive greatly improves the odds of a purchase and the opportunity to increase your AOV. So offer one at every opportunity, whether it take the form of a cash-back, 10% off the next purchase or recurring points – that form part of a loyalty program – that shoppers can use for their next purchase

9. Make Use of Loyalty Programs


According to research cited in a Weebly article, 70% of customers would prefer to shop at a retailer that offers a loyalty program. Loyalty programs make shoppers feel like they belong. They allow you to gather information about buying habits. This allows you to tailor offers even further to meet their specific needs. Don’t only include rewards for purchases, but also for registration, recommendations, and referrals. A loyalty program has immense potential to increase AOV.

10. Encourage Social Sharing and Customer Reviews

Positive reviews and recommendations from others create positive re-enforcement that the consumer has made the correct purchase.  So, encourage shoppers to share products and purchases, and to leave reviews which other potential shoppers can see. This will assist other shoppers with their purchase decisions.

11. Monitor Spending Patterns

Any decisions you make needs to be based on sound metrics. So monitor those metrics. Keep your eye on your AOV. Monitor spending patterns of shoppers.  See where there are dips. See where there are peaks. And based on this information don’t be scared to play around with the above 11 techniques to see what’s working and what isn’t. Ultimately through refinement, you’ll be well on your way to seeing a marked increase in your AOV.

Have you used any of the techniques outlined above to increase your AOV? Let us know by leaving a comment below.

8 Effective Ways to Update and Optimize Your Shopify Store

While growing your e-commerce business there’s a lot you’re managing; from finances, employees, taxes, website design to marketing, sales and support. It’s easy to neglect certain aspects. In particular, consider your Shopify store since that’s what brings the most important part of your business, sales.

If you fail to conduct regular health check-ups and assessments you’ll find that your store is out of date, poorly optimized and unfortunately not performing at its best. This leads to a noticeable decrease in traffic, conversions and sales. But how do you go about updating and optimizing your Shopify Store? Here are 8 effective ways to optimize your Shopify store in order to increase sales.

#1 Conduct a Store Health Overview

Use the Shopify E-commerce store grader. This tool works even if you don’t have a Shopify site. The grader inspects four elements and highlights areas that need your attention. The four elements are SEO, usability, content and social and technical code.

#2 Examine Current Store Policies

You need to inspect your store policies to ensure they’re favorable for your customers. Your conversions will be negatively affected if they aren’t. Inspect the following five policies and optimize accordingly:

1. Shipping Policy
2. Refund Policy
3. Return Policy
4. Exchange Policy
5. Privacy Policy.

Shopify offers a Privacy Policy Generator and a Refund Policy Generator to ensure your policies are up to date.

#3 Optimize Your Pages

Whilst you should review all your pages, start with the essentials. Your About, FAQ and contact page are generally the most visited pages on your Shopify site. Review the following with each of the pages:

1. Copy & Message

The message you convey on each page needs to be clear, focused and concise. The title and content need to match.

2. Search Engine Optimization

Make sure your page titles, meta descriptions, and URL are complete. This helps with indexing in Google. Focus on these three elements:

  • Titles – The optimal title length is between 50-60 characters. Google cuts off long titles, based on the pixel length. By keeping your titles under 55 characters you can expect 95% of your titles to display properly. Where possible place important keywords to the front of the title tag.
  • Meta Description – This needs to be less than 60 characters. Remember to include one of your keywords in the meta description.
  • URL – Make it short and include relevant keywords. Be cautious when changing URLs to pages. Anyone who has bookmarked your site before a URL change will now visit a broken link. If you need to change URLs, make sure you re-direct visitors. Learn more about that here.

3. Extra Considerations

If you’re shipping information or rates have changed make sure you update them. Also, review common customer questions and include these in your FAQ page. This ensures an up to date page. It also helps to check copy for spelling mistakes. Can you get your message across with less copy?

#4 Optimize Your Product Listings

Optimizing your product listings is arguably the most important aspect. We’ve written a detailed post on this here, but to clarify, we’ll revisit this.

1. Manage your titles and descriptions

  • Make sure your titles and descriptions are clear.
  • They need to contain the necessary information for customers to make an informed purchase decision.
  • Follow this format: Brand > Product Name > Colour > Style > Material > Size > Important Features e.g. Nokia Lumia 435 Cellphone
  • Avoid use of capital letters throughout.
  • Exclude related accessories not included in the price
  • Exclude words consumers are unlikely to search for e.g. adjectives like beautiful.

2. Optimize your product categories

Many consumer shopping engines (Price Check, Google Shopping etc), don’t allow multiple categories. You have to choose one. Test which is suitable by taking two similar products and use a different keyword for each (A/B Testing). Choose the best-performing one.

3. Review your product images

  • Make sure they are of the highest quality. This is particularly important if you consider customers can’t touch or feel a product.
  • Consider taking multiple images from different angles.
  • The White background will always be your best friend.
  • Avoid text that detracts from your image.

4. Ensure your product listing URL is Text; be wary of broken links

  • Avoid having any numbers in your product listing URL.
  • Include relevant keywords.
  • Further be cautious when changing the URL of your products to avoid broken links. If you do this, re-direct traffic as outlined earlier.

5. Check that your account budget is up to date

Your listings run the risk of dropping if you run out of a budget. This leads to decreased visibility. Deposit ad-spend to manage your bid.

6. Regularly update your data feed.

Your data feed typically looks like this:

1. Title
2. Descriptions
3. Category
4. Product Image
5. URL
6. SKU
7. Weight
8. Dimensions
9. Stock Information
10. Price

You don’t want shoppers clicking on a product only to find that you’re out of stock – update regularly.

#5 Review Coupons

Review your coupons to find discount codes that never had an expiry date on them. Delete those that have expired. Failing to do so, means people can use the coupon codes long after the promotion has finished.

#6 Integrate with Pinterest

Pinterest is the second largest traffic source for Shopify sites. Not only that, but Pinners spend an average of $50 per order. Also, Shopify and Pinterest have a partnership which allows you to sell on Pinterest through “buyable pins.” Consider leveraging the power of Pinterest and this unique partnership for increased traffic.

#7 Create a Facebook Store

Add a Facebook store so your fans can buy from you Facebook. Aside from creating an extra channel for revenue you also benefit through a lower cost-per-click. Why? Facebook rewards you for keeping traffic within their social network.

#8 Maintain a Regular Blogging Schedule

Blogging is a powerful tool. Statistics reveal that marketers who prioritize blogging are 13 times more likely to achieve a positive ROI. Further websites have 434% more indexed pages. Focus on providing regular, high-value content and watch the traffic increase.

Optimizing and updating your Shopify store can initially be a time-consuming process. But with practice, it’ll become a breeze. Conduct regular store checkups. Optimize your product pages, specifically your product listings. And also consider leveraging the power of Facebook, Pinterest, and Blogging for improved optimization. Do this and reap the benefits of increased traffic, conversions, and sales.

How to Optimize Your Shopify Product Listings For Improved Sales

As an online Shopify store owner, you’re always looking for improved traffic as it presents an opportunity for a sale. After all, you’re here to make money! You’ve probably considered and may even already have your products listed on comparison shopping engines (CSE’s) like PriceCheck, Shop Zilla or even Google Shopping.

CSE’s essentially are sites where thousands of retailers pay to list their products at a cost-per-click. They collect product information and prices from several retailers and display it on one page in response to a shoppers search queries. Shoppers can compare products side by side in terms of product descriptions, images, reviews, ratings, and prices.

CSE’s are attractive because they have a low barrier to entry, an established infrastructure and an audience you can readily tap into. Unlike marketplaces (like Amazon), click-throughs are also highly valuable as the consumer will receive all relevant product information before entering your online Shopify store.

In short, CSEs allow you to interrupts shoppers during their research phase. They are a powerful means to increase traffic, build brand awareness and brand visibility and ultimately contribute towards your bottom line.

Fully tapping into the benefits of a CSE though requires you to correctly optimize your online store. This includes conducting a store health overview, reviewing store policies, optimizing your pages, reviewing coupon/discount codes and optimizing your product pages or product listings. This last aspect is arguably the most important. This is what we will be looking at.

How to Ensure Your Product Listings Are Correctly Optimized

Your product listings need to be optimized, not only for Google but also for your visitors. You need to ensure that all the information in your data feeds (usually takes the form of CSV files) is accurate and complete. Just to recap, the majority of CSE’s require a data feed that typically looks like this, although it may differ from CSE to CSE:

1. Title
2. Descriptions
3. Category
4. Product Image
5. URL
6. SKU
7. Weight
8. Dimensions
9. Stock Information
10. Price

Now let’s look at what you can do to optimize your listings.

1. Make sure your titles and descriptions are clear

It’s imperative that your choice of keywords is relevant to your product. And yes, make sure you have the obvious keywords listed, but also one’s that are totally outside the box e.g. for sandals, think shoe slipper or even clogs.

It’s also essential that your brand name is placed at the beginning. The noun needs to be at the end e.g. Nokia Lumia 650 cellphone. Make the necessary changes to your listing if this isn’t the case by following this format:

Brand > Product Name > Color > Style > Material > Size > Important Features

Additional considerations include NOT using capital letters throughout, excluding related accessories not included in the price and words that consumers are unlikely to search for, such as adjectives like beautiful. In analyzing your listing, ask yourself these questions and if you answer no, consider making the necessary revisions.

1. How original are my product listings?
2. Have my product listings been copied?
3. Are all the relevant information and technical details there to help  shoppers make an informed purchase decision?
4. Does my product description evoke interest to actually encourage a purchase?

2. Tweak your product categories through A/B testing

Have a look at your choice of categories for your product. Are they specific? Many CSE’s don’t allow multiple categories and you’re torn between selecting two. The best course of action is to engage in A/B testing where you take two similar products, choose two different categories, one for each and see which one performs better.

3. Ensure all your product images are of the highest quality

The product images are what attracts the shopper’s attention. High-quality images, that focus on important details are essential for visibility as well as conversion. They’re even more important if you consider that consumers cannot physically touch or feel the product before purchase – they rely on visuals.

Consider taking multiple images from different angles. The white background will always be your best friend and remember to avoid text that detracts from your image. Have a look at your current image and ask yourself: Does this attract my attention? Would I click on it?

4. Ensure your product listing URL is Text; be wary of broken links

Avoid having any numbers in your product listing URL and ensure the keywords chosen earlier are included. Further be cautious when changing the URL of your products.

If someone has bookmarked the product and you change it an hour later this will result in a broken link. If you’re changing the URL for improved SEO make sure you redirect visitors to the new URL.

4. Check that your account budget is up to date (daily)

If you run out of budget you run the risk of decreased visibility through your listings being pulled down. Keep your product listing up to date. Deposit ad-spend to manage your bid. Go have a look at your account right now.

5. Regularly (daily) update the data feed.

As with your account budget, you also need to regularly update your data feed.
You don’t want shoppers clicking on a product only to find that you’re out of stock. This happened to me the other day when I was searching for a laptop. Very annoying.

CSE’s really do offer you an enormous amount of value and the opportunity to put your products in front of new shoppers. And the benefits are plenty, from increased visibility and brand awareness, opportunities to upsell, to boosting traffic and ultimately bumping up your bottom-line.

However, to realize these benefits, you need to correctly optimize your product listings, which as highlighted is arguably the most important aspect. Ensure titles and descriptions are clear, tweak your product categories through A/B testing, choose multiple high-quality images, check your URL for broken links and regularly update your account budget and your data feed. Do this and you’re well on your way to making a lot more money.

How to Create a Highly Effective FAQ Page

FAQ (frequently answered questions) pages are extremely powerful if created correctly. Benefits include solving customer problems, reducing the burden on customer support, building trust and relationships with customers, establishing yourself as an expert, adding needed SEO juice, improving site navigation, providing extra opportunities for a sale, gathering key customer insights, and helping customers on their purchase journey by alleviating purchase anxiety.

But how do you go about creating a FAQ page to realize these benefits? How do you create a page that serves as a silent salesperson, both driving traffic to your site, whilst also contributing to your bottom line? Here are some tips.

Tip #1 Scratch The Traditional FAQ page

Before we forge ahead, let’s recognize something. The traditional way of creating FAQ page is not effective, at least from an SEO point of view. Traditionally companies list about 5-15 questions on one page and immediately under each question they include a two to three sentence answers. The answer in itself is often very poor.

Doing things this way is not good for a variety of reasons:

1. We live in an age of content where consumers enjoy consuming a lot of information. I use the word consume – and not read – as there is plenty of evidence that suggests that consumers scan instead. Regardless many of the two to three sentence answers are not sufficient in fulfilling the desire for content.

2. Search engines prefer pages that are thematic; pages that contain one theme or one keyword. This makes it easier for Google to crawl as it immediately establishes what the page is about. Traditionally, FAQ pages are created with several themes. This becomes confusing.

Having seen what’s wrong with traditional FAQ pages let’s look at how we can effectively create them.

Tip #2 What Questions are Customers Asking?

Start with establishing what pertinent questions your potential customers are frequently asking. You don’t want to guess here. These need to be actual questions or concerns from your customers. Start by scouring emails your customers have sent you in the past few months.

Braveen Kumar who is a writer for Shopify recommends that you “focus on relevance, utility, and opportunities to turn that question into a path to further engagement or conversion”. Before you consider answering these questions create a single page with all the questions.

Tip #3 Create One Page With all Your Questions

“But you just said that traditionally companies list all questions on one page?”  I know what I’m saying here may feel counter-intuitive but just bear with me. Create one page with all the FAQ questions listed.

Tip #4 Create Categories For Easy Navigation

If you find that your list extends beyond 15 questions, you might want to break all your questions into categories. This makes it easy for visitors to navigate your page. Including a search box to further improve navigation, especially if you have many categories and questions.

Tip #5 Hard Link To Individual Pages

Now instead of answering each question individually on your FAQ page, insert a link to a separate page. By hyperlinking to the answer on a separate page you ensure a one-page theme which as we’ve established is more search engine friendly. The chances are that consumers will also stumble across your site when they search for industry-related information, and not just information specific to your brand.

Tip #6 Link to Blog Posts

Consider hard-linking from questions to blog posts that answer the questions. This is a strategy that Marcus Sheridan from The Sales Lion recommends. Once they’re reading your blog post, you have an additional opportunity to encourage some form of action, whether it be signing up for your newsletter, or giving them the option to click on internal links. This slowly guides them on their purchase journey.

Tip #7 Include a Call-to-action

Another option is to turn your page into a valuable sales tool,  by including a call-to-action to sign up to receive an e-book that answers these questions. Again you’re encouraging the potential customer to take some form of action.

Tip #8 Answer Questions in a Personal Manner

If you’re linking to individual pages always answer the questions in a conversational style. Make it personal. Let them know there is a human being on the other side. This will help in building a relationship.

Avoid any technical jargon that’s hard to understand. If it’s too technical and difficult to understand, you may confuse the customer even further, ultimately losing a potential sale.

If you have and can afford a copywriter use them to ensure your writing is up to scratch. If not, read and re-read. Send to friends to double check. You want to make sure that you miss any grammar mistakes, that your sentences aren’t too long and that you make use of active and not passive voice.

Free online tools like Grammarly and Hemmingway Editor can help. Grammarly assists with spelling and Hemmingway aids with sentence construction and the use of active vs passive voice.

Tip #9 Create a Clean Layout

In terms of layout, we’ve already alluded to creating categories. For example, depending on your product or service you’re offering you might have an ordering, exchange, payments or even shipping category. Make your questions stand out, perhaps by making them bold or in larger text and then link to separate pages or blog posts on your site.

Tip #10 Study Other FAQ Pages for Ideas

To tie this all up, I thought I’d leave you with some examples of FAQ pages that put into practice what we’ve discussed here. Naturally, they will all be slightly different in terms of their design, but each of these perfectly mimics what we’ve discussed.

Example 1: 99 Designs


They have different categories and a search box for ease of navigation. All questions are also hard linked to separate pages for added SEO juice.

Example 2: Pinterest


Pinterest also follows a minimalistic approach, the design is colorful and inviting.

Example 3: Sound Cloud


Soundcloud doesn’t make use of any specific categories, but they maintain a minimalist feel and hard link to separate pages.

Do  you have a FAQ page?

7 Ways Kit Will Boost Your Shopify Store Growth

All over the world, small business owners like yourself are faced with the similar, yet unique challenge of growing their business. Often the issue isn’t that their product or service isn’t good enough, it’s simply that they don’t dedicate enough time to marketing. And this can be due to a combination of factors. Firstly, there’s a lot vying for their attention and they simply have limited time at their disposal, with an unlimited amount that needs to get done. Secondly, they lack the budget. And lastly, they may even lack the know-how about how to market online. I’m currently seeing this first hand with a friend of mine who’s struggling to make sales. He’s struggling to grow his business.

The harsh reality is, if you’re not marketing and selling, you will fail, no matter how great your product is. The question then is: How do you overcome this? While there may be many different answers to this question, we found a Shopify App called Kit that can help you grow your online Shopify store.

What is Kit?

Kit is a virtual employee that solves the above problems faced by small business and solo-entrepreneurs. Here’s an introduction to Kit on the Shopify website.

“I’ll communicate with you via SMS, Facebook Messenger, or Telegram. I’ll send you a text, ask you a couple questions to learn about your business, make suggestions for marketing initiatives, and all you have to do is say “yes”. It’s really that simple!”

Kit is a professional, personal marketing assistant. It will send you a text on a daily basis with marketing suggestions. Kit integrates with your Shopify store and handles all of your marketing efforts. From email marketing, Facebook and Instagram advertising, to winning over potentially lost customers due to cart abandonment, Kit does it all. And it doesn’t only do what you say, it thinks ahead and makes recommendations. Watch the video below to learn more:

Such is the power of kit, that one client – cited in an article by Shopify on Kit and it’s benefits -saw a 220% return on his advertising spend. That’s nothing to sneeze at. Now that you have an idea of what Kit is and how it can solve your problems let’s jump into the specifics of what Kit can do for you.

1. Kit Helps You Grow Your Facebook Fans

We’re not talking about fake likes. You know those ones that pages get from click farms (yes, it’s a real thing)? You know those ones where you have someone who seemingly isn’t even in your target market liking your page? I’m sure you do.

Rather Kit focuses on capturing an engaging audience and will build this from 0-100, from day one. This is also important as Facebook uses this as a basis to determine what sort of customers you’re targeting in the future. These customers are also known as your Lookalike Audience.

2. Kit Helps You With Ad Targeting

Kit then will help you target these Lookalike Audiences. Targeting the right audience is crucial for your ROI, and ultimately the success of your business. All you have to do is tell Kit what you want to accomplish with the ad and how much you want to spend. This applies to both Facebook and Instagram advertising.

3. Creates Facebook and Instagram Ads that sell

Create Facebook advertisements by simply answering three simple questions pertaining to whether you’d like to run the ad, what product you want to promote and what your budget is. Together with information Kit pulls from the store, Kit creates a preview of the ad, which you can approve or make further tweaks to. Kit also creates previews for Instagram advertisements based on the same information.

4. Posts Facebook Updates to Boost Your Online Presence

Aside from creating ads, Kit can also assist with publishing Facebook updates on your behalf. This automates your marketing, saving you time and giving you peace of mind knowing your business growth is taken care of, and in good hands.

5. Helps With Cart Abandonment


Statistics show that 67.45% of online shoppers abandon their carts before making a purchase. Now imagine if you could convert these potential customers? It’s possible with Kit. Let me explain.

Kit Seamlessly integrates with other Shopify Sales Apps; one such app being Kit Kart. Kit Kart will send you an SMS notifying you of the previous day’s abandoned carts. By simply replying with a “Yes” to allow for follow-up e-mails, Kit Kart will send emails to all customers who abandoned their carts, giving them a slight push to make a purchase. Kit Cart is only available if you upgrade from the basic plan ($10/month) to the pro plan ($24/month).

6. Kit Integrates With Other Shopify Apps

Integration with other Shopify Apps takes place through an app known as Kit Skills. By integrating with other Shopify Apps, you don’t find yourself jumping between apps. Your marketing efforts with Kit will be taken to the next level with app integration. Here are three (among others) apps – in addition to Kit Karts- that integrate with Kit:

  1. Retargeting on Autopilot – turn visitors into customers through re-targeting ads on Facebook and Instagram
  2. Product Discount – we discussed this in a post on “5 of The Best Shopify Sales Apps“. But just to recap, the idea is to sell more on your online store through price reductions. It’s the number one Shopify Sales App.
  3. Pop-ups – build your email list, drive conversions, and reduce cart abandonment with this app by Justuno.

7. Helps You Prioritize and Accomplish Goals


Kit helps you prioritize with Kit Goals. Kit Goals will help you set goals based on your unique business needs and works with you to achieve these goals. For example, if you want to increase your sales by 15% – you can simply tell the app you want to do this and Kit takes care of the rest.

Final Thoughts

Kit is a powerful tool to help you – the solo-entrepreneur and/or small business owner. Because let’s face it you face unique challenges. You have a lot on your plate, your budget is tight, and often you simply lack the experience to grow your business.

Not only will Kit help with your marketing efforts, but it will free up time to focus on other important business activities e.g. inventory management, building partnerships, and creating new product lines. And with seamless integration options with other apps and smart technology that recommends certain marketing efforts before you’ve thought of them, Kit is an indispensable tool to drive your Shopify store growth.

Have you tried Kit?

5 of The Best Shopify Sales Apps

You need to do more than just drive traffic to your site and engage visitors. You need to convert them. And this can, at times, prove difficult. With many Shopify Apps available it can be hard to decide which ones to use to increase your conversions. Luckily for you, we’ve curated a list of 5 of the best Shopify Sales Apps to skyrocket those sales for you.

#1 Fomo: Play on the “Fear of Missing Out”

Best Shopify Sales App

Fomo (formely Notify) is short for “Fear of Missing Out”. I’m sure many of you have experienced this in your lives. You attend a party because everyone is going. You buy a certain product because everyone is buying it. The Fomo Shopify App bases itself on this principle.

While shoppers are shopping a small little pop-up enters the screen to notify the shopper that someone else has purchased this product. It creates the perception of a busier storefront. This sells.

Imagine you in a new town and you’re deciding on where to eat. Would you rather eat at a busy restaurant or one where there are no customers? Probably the former because in your head you’re thinking, “Why are there no customers at that one restaurant? Is there something wrong with this place”. Such doubt is a shopping deterrent.

To illustrate the value this Shopify Sales App provides, here’s an example cited on the  Shopify website:


Price: $14.99/month

** Free trial: Yes, 7 days.

#2 Product Discount: No More Coupons!


Product Discount is the number one Black Friday and Cyber Monday Shopify Sales App. As the name suggests, Product discount works on the principle of offering your customers price reductions.

With this Shopify Sales App you’re able to:

  1. Create specific sales for certain products, store segments or the entire store.
  2. Schedule future sales for the weekend or holidays. Do it once and forget about it.
  3. Create a live sales countdown clock  and drives sales by virtue that they run for a limited period.
  4. Create storewide sales without coupons.

With many sales apps working on the principle of coupons, you may be thinking how this app actually works, and what’s the benefit? Let me explain.

When you run a sale, the Product Discount app automatically adjusts the price for every sale item. It then includes the old price for comparison to the new sales price in the “compare at” field.

When a potential customer now visits your store, they instantly know the sale is on. You, in turn, do not run the risk of the potential customer leaving because they weren’t aware of the sale.  And of course, you have higher conversion rates.

Price: $99.99, once off

**Free trial: not clear, but a demo website is available.

#3 Beautiful Abandon Cart Emails: Recover Abandoned Carts


Cart abandonment is common. Very, very common! In fact, statistics show that  67.45% of online shoppers abandon their carts before they buy. A staggering figure indeed.

Beautiful Abandoned Cart Emails is a Shopify Sales App that lets you recover these potentially lost sales through automated emails. Here are a few features of this gem of an app:

  1. Email automation. Simply choose when to send emails and watch the orders roll in.
  2. Product images of the abandoned product are automatically pulled into the email
  3. Ability to include a second follow up mail.  Sometimes customers need an extra push. Sometimes emails get lost  in littered email boxes, where they’re forgotten forever. Not anymore!
  4. You’re able to track everything.
  5. Each email is customizable, whether it be text, the logo, or even the subject line.
  6. Coupon functionality. Include a discount code to encourage them to recover the order.

Price: $9/month

**Free trial: yes, 14 days.

#4 Referral Candy: Tap Into Influential Personal Networks


Referrals are highly influential. How often do you do something based on a recommendation from a friend or a family member? I’d say fairly often because you value their input. You trust that information because it came from a credible source; someone close to you.

Now imagine being able to tap into the personal networks of your customers. It may seem a bit more difficult to do this online, but with Referal Candy it’s possible

By offering discount codes to customers who successfully refer you, you access these networks and drive new customers to your store. Referral based discounts work because they give your customers an incentive. And people are naturally more inclined to do something when there’s something in it for them. The app’s easy to install, setup, and manage referral programs.

Price: $25/month

**Free Trial: Yes, 30 days.

#5 Bablic: Tap Into New Markets


The Bablic Shopify Sales App is a professional website translation tool. You’re able to make your website accessible in multiple languages. And creating a multilingual website is more important for your conversions than you think. Research shows:

  1. 73% of internet browsers aren’t English.
  2. 72.1% of users browse in their own language.
  3. 56.2% say browsing in their language is more important than price.
  4. 46% say they don’t buy products or services in foreign languages.

The above stats should tell you one thing: you’re losing potential customers if your site is not multilingual. Having a multilingual site means:

  1. You’re tapping into new markets.
  2. You’re ranking for keywords that your competition isn’t ranking for.
  3. You’re improving your search engine visibility.
  4. You’re driving traffic.
  5. And foreign customers who arrive at your site who can’t speak English feel comfortable. They’re now able to shop in their own language.
  6. You’re ultimately converting more customers.

Bablic offers professional and manual translations. You don’t have to be a tech geek to install and master it. All you do is paste a line of code into the header of your site. That’s it.

Price: $24/month

Free Trial: yes, 14 days.

What Shopify Sales Apps do you use?

11 Killer Shopify Apps That Will Help You Grow Your Business

Shopify currently has over 1200 Shopify Apps available for download in their App Store. With such a vast choice, it can be difficult to decide which Shopify Apps are useful or not. We’re here to help. We’ve curated a list of 11 killer Shopify Apps that will help you grow your business.

The Shopify Apps listed are either completely free, free for a trial period, free with the option to upgrade or free with in-app purchases. The apps covered relate to four business growth categories:

  1. Marketing
  2. Sales
  3. Social Media
  4. Customer service


#1 MailChimp – E-mail Marketing

If you think e-mail marketing is dead, think again. Google this topic to see the many articles highlighting it’s power. It’s still a highly effective marketing tool. According to the Direct Marketing Association, it offers a 4.300 percent ROI. An E-mail Marketing tool then, is a must have. It’s essential for customer communication and business growth.

Consider The MailChimp Shopify App.  All customers and sales data is automatically added to Mailchimp. You’re able to automate workflows, up-sell, and create targeted campaigns based on unique shopping behavior. For example, you can send a follow-up e-mail after a customer purchase where you recommend similar products. All in all, the MailChimp Shopify App is a powerful tool and more so when used with your Shopify Store.

#2 Sweet Tooth – Loyalty Programs


Creating loyalty programs drive sales long after the initial purchases. The 10 000 +merchants that use this App realize a 15% year-on-year increase in revenue and a 20% increase in repeat purchases.

Sweet Tooth allows you to setup and manages your own reward program. It rewards for referrals, purchases, social follows and more! Such is the confidence in the app, that the makers base the pricing model on actual growth in the loyalty program.

#3 Plug in SEO – Optimize Your Site So People Can Find You


SEO is vitally important. If you’re not showing up in search engines or ranking, how do you expect consumers to find you? There are currently over 86 000 store owners that use Plug in SEO. The free version provides instructions, code, and e-mail alerts about what needs fixing.

This app checks all the essentials i.e. meta descriptions, titles, speed, blog post structure and more. For more extensive features we recommend upgrading to a Plus Plan for $20 per month. But the free plan is perfect for small businesses and the one man show:



#4 Facebook Store – Create an Extra Sales Channel


Add an additional sales channel with the Facebook Store App. This creates the opportunity to sell from within Facebook and you’re also able to add a Shopify Tab in your Facebook store.

This presents more opportunities to increase traffic to your Shopify store and improve sales. Aside from an added sales channel, social sharing is easier. Products sync automatically between the two channels.

#5 Better Coupon Box – Increase Social Media Followers Through Coupons


People enjoy nothing more than a sweet deal. Better Coupon Box allows you to to create customizable coupon pop-ups for increased conversion and sales.

Offer discounts in exchange for social media followers and customize the forms according to your unique requirements. Integrations with e-mail marketing services – e.g. Mailchimp – are seamless.

#6 In Cart Upsell – Increase Basket Size at Check Out


You want to maximize your revenue at every possible opportunity, of this, I have no doubt. This means up-selling where you can. With the Shopify App, In Cart Upsell, you can do exactly this.

It shows Non-invasive discounts to shoppers right before check-out. The main goal is to increase basket size and sales for you. The app bases pop-ups on a shopper’s cart and the “bank” of offers you’ve set-up in the back-end.

Social Media

#7 Check Out Hero – Increase Social Media Referrals


As with In Cart UpSell, Check Out Hero, aims to maximize the final stage of the buying process. The difference is that with Check Out Hero, the goal isn’t to increase sales directly on the spot.

Rather Check Out Hero offers an incentive – e.g. a discount – if shoppers share via Facebook or Twitter. The idea is that the social media referrals justify passing a discount on to the shopper.

#8 Add Shoppers Social Share Buttons – What shares are generating sales?


What is the value of a like? The Add Shoppers Social Share buttons close the loop between engagement and sales. You can analyze shares per product, see who’s sharing and which shares are leading to sales. Analytics, ROI tracking, and socials share buttons are all free. There are a remaining 9 in-app-purchases

#9 AddThis – Enable Sharing Across the Web


Used by over 12 million domains worldwide in over 70 languages AddThis is one of the most popular social media sharing tools. This Shopify App allows your visitors to share your content to over 300 hundred social media networks. You’re provided with tools to measure what’s being shared, how it’s being shared and when it’s being shared.

Customer Service

#10 Tidio Chat – Solve Customer Problems and Improve Your Bottom Line


Live chat allows you to please your customer by solving their problems on the spot. No longer do they have to wait in long queues or on the telephone. It speeds up your customer service. Live chat also directly affects your bottom line. According to Nate Johnson of live chat rakes in an extra $65000 per month for their business.

Tidio Chat is one such live chat app. It’s simple to install and integrates with your pages within seconds. The app is available on IOS, Android, and Desktop meaning you’re always connected to your store to assist customers. A free trial is available, thereafter it’s $12/month.

#11 Help Center – Reduce Customer Services Queries and Drive Traffic


Whilst live chat is one way to help customers, why not consider a FAQ page? The Help Center Shopify App allows you to create an attractive, branded FAQ page. This can reduce support time spent on requests by 30%. It’s also a smart move from an SEO point of view.

By including answers to questions people frequently ask, together with relevant keywords, you’re providing content that solves people’s problems. Content is, after all, your most important aspect of your SEO. In fact, Google prioritizes it. So what are you waiting for? Get building? Creating a FAQ page to not only improve your customer service but drive traffic.


Don’t forget about the Bablic Shopify App which allows you to easily translate your Shopify store. Take advantage of our 14-day free trial, no credit card required!

Bablic Shopify Translation

There we have it, 11 of the best Shopify Apps to help you grow your business. For further apps, be sure to visit the Shopify App Store. What other apps do you use?

21 Money-Making Responsive Shopify Themes 2016

Best Shopify Themes

Every month thousands of merchants look for “the best Shopify themes” to enhance their Shopify store’s look in order to hopefully increase website conversions. Selling on Shopify but not willing to dish out money for a Premium theme? No worries, we got you covered with some free Shopify themes for 2016 as well! While there aren’t many free Shopify themes, there are some really excellent ones that you can use to get up and running. Check out our 21 favorite, money-making, Shopify themes for 2016!

1. Brooklyn

free Shopify theme that can be used to create a modern-looking store no matter what you are selling. Ideal for smaller stores, 20 to 50 products. The theme offers good features including edge-to-edge homepage, dynamic product page, amazing responsive and user-friendly design, unique typography and much more. It is currently our number 1 because it is simple, effective and it fits perfectly with design philosophy. You can get it for free, just click here.


2. SimpleGreat – Premium Responsive Shopify Theme

SimpleGreat is a universal multipurpose 100% responsive Shopify theme with built-in Blog for any kind of shop with modern design and powerful back-end. It is created using the latest HTML5 and CSS3 features so design bugs should be a thing of the past. The extensive admin panel with easy navigation and dozens of configuration options helps you somewhat easily attain a fairly customized Shopify store. It costs 59$ and you can buy the theme here.


3. Lookbook – Retro

Lookbook Retro has a fully touch-friendly design, which allows you to scroll sideways on devices that support scrolling. This allows for a beautiful showcase of your products to all of your tech-savvy customers. It supports customer accounts, drop-downs and has a fantastic slide-out cart. It is best for shops with high-resolution photography. It is better than other themes because its full-page design focuses on the product and nothing else. Checkout is as simple as it can get. You can use this theme for free if you click here.


4. New Standard – Sepia

This theme is ideal for selling any type of product. New Standard is a responsive theme with a clean and minimalist design. It comes with standard features including mobile-optimized responsive layouts, a slideshow, featured collections, products, and more. It’s simple, clean and looks great. It is free and you can get it here


5. Milan

Another upscale theme for Shopify is the Milan theme. It is ideal for high-end products like expensive menswear or luxury accessories like watches and rings. It is a trendsetting, cosmopolitan theme with a striking presence. The classic vibe of Milan is coupled with advanced features for easy management of an online store. It costs 160$ and you can buy it here


6. Blockshop

The Blockshop theme draws on flat UI design – boasting spacious, customisable layouts with a minimal user interface that endures trends with simplicity and style. Blockshop is a unique, premium Shopify theme, which is perfect for emerging and established businesses, start-ups, boutiques and artisans. It is made for everyone and built to sell anything. It costs 140$ and you can get it here


7. Supply

Supply theme is excellent for new stores focused on jewelry and luxury items. The dark theme goes well with royal, prestigious, items. It is best because it is designed to make it quick & easy to browse through all the categories and products that your store has to offer. The theme features include prominent navigation, multiple homepage collections, sidebar filtering, and easy integration with the Product Reviews app which we suggest using in order to increase your conversions using social proof. It is fully responsive, simple, well-thought, beautiful & features nice cart functionality. Best part is it’s free. Click here and the theme is yours for free


8. Simple – Light

This theme for Shopify is another simple, but very effective template that can be used for your online store. Sharing design elements from Simple – Beauty, this theme includes a zoomable product preview option and a simple website layout. It is a free ecommerce theme officially supported by Shopify. It can work as well on mobile devices as it does on large monitors. It features sleek animations, easy to customize settings, and a sidebar navigation with dropdown menus. Get your theme here for free


9. Weekend

The Weekend is one of the most impressive themes in the Shopify theme center. It offers top quality responsive layout that can improve on the idea of creating a fully-furnished theme with amazing visuals. Large, full-screen images make this theme look friendly on mobile devices including the iPad and iPhone, as well as Android. This theme also offers excellent “add-to-cart” functionality. The functionality can easily be used by the store owner to sell his/her items. With great support, excellent customization option and grid system. It costs 160$ and you can buy it here.


10. Everything – Multipurpose Responsive Shopify Theme

Everything is a Multipurpose Responsive Shopify Theme with modern, clean style design. It is fully responsive, include 22 different homepage layouts and unlimited colors. It looks stunning on all types of screens and devices. It is great as a starting point for your more custom projects. Easily considered one of the best Shopify themes for 2016it will run you 56$ and you can get it here.


11. Pop – Toy

Pop is a free Shopify theme collection that includes a total of 2 free themes – Pop Bone and Pop Toy. The best thing about Pop – Toy Shopify template is the “kid friendly” design, soft colors and a nice featured products section. The design itself is very simple but beautiful. Get if for free here.


12. Classic – Sharp

It is ideal for stores with large inventories, because the theme Classic is designed with the traditional ecommerce merchant and consumer in mind. The theme features a large sidebar that can be used to feature multiple levels of navigation and custom content like ads or promotions. Classic also includes a responsive design, a rearrangeable homepage and 3 modern styles to start with. Bring some color in your life! Try it for free here.


13. Bewear – Fashion Responsive Shopify Theme

Geared towards the fashion industry, the Bewear Shopify Theme offers to you 2 different kinds of lookbooks, fully designed in detail and responding to the needs of these kind of subpages. You can add nice pics of looks to category header pages and invite the client to blog pages where he can get inspired – everything to make the client stay on your website and enjoy the time spent. The theme is yours for 56$ and you can get it here.


14. Everest – Multipurpose

This theme is inspired by modern e-commerce designs. It’s best suited for any store including fashion, furniture, lingerie, technology, accessories etc.  You can get it for 56$ here.


15. Qrack Theme

Qrack – Responsive Shopify Theme with Mega Menu is a modern, clean and professional Shopify theme and it comes with a lot of great features that would take you months to develop. It is fully responsive, it looks stunning on all types of screens and devices. It includes easy to set up to your Instagram feed and Twitter widgets. Qrack theme is yours for 56$, buy it here.


16. Queen – Responsive Shopify Theme

It is great theme because it has piles of customization options, as well as quick and reliable support. It is highly recommended if you are using Shopify and want a powerful, feature-rich theme. It will cost you 56$ and you can get it here.


17. Avenue

Another amazing fashion theme for shopify is the Avenue – Responsive Fashion  Theme. It brings you a very nice and neat design. Your online store is going to be so fascinating that once visiting the site, your customers will hardly take their eyes off. Buy it for 56$ here.


18. Parallax

Featuring a special layout that will easily help you define a modern, fashionable look for your shop. Other notable available functions are the blog, product image effect and the dropdown menu which allows better navigation for larger Shopify stores. You can buy it for 56$ here.


19. Minimal – Fashion

Minimal fashion theme is clean, fully responsive (it renders perfectly on desktop and mobile devices), and includes multiple, enlargeable product previews. It also allows you to add a “Sale” icon to any individual listings, which is a nice and conversion-enhancing touch. It’s packed with great features that you can customize according to your brand including the background layout, typography, product and collection views, navigation, color schemes and images. Get it here for free.


20. SAN_FRANCISCO Responsive shopify theme

Another great-looking Shopify theme is San Francisco. It exudes a fanciful treatment of what e-commerce shops should look. The fun and pleasing earth tone pastel colors will win the hearts of your customers. The advanced features of this theme also makes it a delight to use. This theme offers in-depth customization but the default design is already pretty and functional. This theme costs 160$ and you can buy it here.

san francisco

21. Salt Yard Theme

Salt Yard is a dynamic theme for Shopify. It comes with Live Search feature so customers can quickly find the items they want to buy. The homepage layout can be changed in a modular fashion, features or content areas can be toggled on or off. This theme also supports insertion of custom HTML codes. You can buy it for 180$ here.


Those are our favorite responsive Shopify themes for 2016, we hope one of the above themes will help you achieve a more professional brand image as well as eventually a better conversion rate once your chosen Shopify theme is properly integrated.

If we missed any Shopify theme you’d like to recommend go ahead in the comments, we’ll keep posting about the best Shopify themes once in a while since new ones are launched almost daily!