5 Simple Ways to Engage Visitors on Your Squarespace Site (One Way May Surprise You)

We previously explored ways to improve your Squarespace SEO. The goal of SEO is to increase your visibility in search engines and drive more visitors to your site. Ideally, you want to rank on the first page of Google.

To improve your SEO, we touched on several aspects. From inbound links, keywords, sitemaps, page, title and site descriptions to utilizing FAQ pages. But the most important aspect of this all is content. After all Google and other search engines prioritize content.

The aim is simple to provide readers with the most relevant content based on their search queries. But increasing your search engine visibility and attracting more readers is only one aspect. Once visitors are on your site, you need to engage them, with the goal of encouraging some form of action. This may take the form of signing up for your newsletter or purchasing a product.

But how do you do this? How do you effectively engage visitors, so they don’t just read the post and leave? Here are 5 simple tactics you can implement right now to engage your visitors.

# 1 Insert Internal Links to Give Readers a Choice

Your readers are reading your blog post either because they found it in search engines and saw it as valuable, or perhaps a friend referred it? Either way, once they’re reading you need to think about how to keep them engaged. One way is to include internal links to other high-value articles on your Squarespace website. For example, in the first two sentences of this post, we linked to two articles: one on Squarespace SEO and the other on using Facebook to drive traffic. It’s simple but highly effective.

Including internal links gives readers the choice to explore the content of your website. The same concept applies when you mention things like your “About Page”, features of your product and even Pricing. Basically, include a link where it’s possible and where it makes logical sense. The important thing is not to force the link and link the reader to content that is not relevant to the what was clicked. Your visitors may perceive this as deceptive.

Tip – you don’t want them navigating off the current page. So make sure when clicking on the link it opens a new tab.

# 2 Include Related Content Blocks for Further Engagement

If readers read the full blog post and get all the way to the bottom, engage them further by including “Related Content Blocks” of your blog posts. Squarespace has “Summary Blocks” for this. You’re able to select your layout (wall, layout, carousel and grid), and then choose your blog post category. Viola! You’re all set.

The folks from Hoot Design Co – showcase this perfectly:

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#3 Include Sign-up Forms to Continue the Conversation

Aside from including related content blocks, also include sign-up forms at the end of your posts and in your sidebars. This presents an opportunity to grow your e-mail list. You’re able to engage with customers via e-mail long after the initial engagement. “And does including sign-up forms work?”, you may be asking. In short – Yes, it does.

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Research by online form builder Formstack reveals that including forms improves conversions by 62%. Besides Formstack, both SumoMe and ConvertKit are superb ways to grow your e-mail list. Jacob McMillen who is a freelance copywriter and digital strategist used SumoMe and ConvertKit to grow his list by 600 subscribers. And all this with just two blog posts.

#4 Use Enticing Landing Page Builders

There are many online tools you can use to assist you as you grow your business. Perfecting your landing pages through using tools likes Unbounce and Instapage is one way to grow your business.

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The goal of all the landing pages is to encourage visitors to take some form of action. In most cases, this will involve capturing their e-mail address as with online sign-up forms. A/B testing is also possible where you offer up two different versions of a landing page to see which one is working.

#5 Engage Visitors Through Making Your Website Multilingual

This one might surprise you. I mean there aren’t as many multilingual sites online as there perhaps should be. And you’re probably rather skeptical with a host of questions running through your mind:

  1. Is there really any value in translating my website into a different language?
  2. Will it actually engage visitors?
  3. Is it not a costly exercise requiring a huge investment in a specialist web designer?

In short, the answers to the above questions are Yes. Yes! No! Let’s explore.

Research suggests 56.2% of people value browsing in their own language and 46% say they won’t buy products if sites are a foreign language. So it seems fairly obvious that by making your site multi-lingual you reduce the number of drop-offs, you increase engagement and ultimately sales. That’s real tangible value.

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This is where a tool like Bablic comes in handy. This website translation tool is cost-effective with a basic plan starting at only $20 a month. This is not a huge investment and you’re able to translate your site into two languages. You don’t need to be a technical guru to set it up. All you need to do is paste a code snippet into the header of the website. So again, a huge investment is not required. A free trial is available as well as one-on-one consultation before you make the purchase.

There we have it – 5 simple tactics you can use and implement right now to engage your visitors.

6 E-Commerce Site Mistakes (And How to Fix Them)

You’ve built your e-commerce site. Now, sit back and watch the sales pour in. Right?

If only it were that easy.

An e-commerce site is a profitable way to reach shoppers without a middleman. But many small business owners and entrepreneurs make mistakes with their e-commerce sites. Mistakes that lead to cart abandonment. Mistakes that lead to low conversion rates. Mistakes that cost store owners money. Mistakes that are avoidable. This post aims to highlight common e-commerce site mistakes and provide solutions to fix them. Here are 6.

#1 Mistake: Your Costs Aren’t Visible

Shoppers don’t want to spend time searching for shipping cost information. Many store owners make the mistake of “hiding” their shipping information. Perhaps you’re guilty of this?

Also, many shoppers make their way to the checkout and are then exposed to a host of extra charges. Doing this a sure recipe for failure. You will, more often than not, lose that sale, and any repeat purchases.

Solutions

  1. Make sure all costs are visible.
  2. Include shipping cost information near all your products.
  3. Let shoppers know of extra costs before checkout.
  4. Include a sales tax calculator for customers. The calculator helps them calculate the total cost of the order before checkout.

#2 Mistake: Your Product Descriptions Aren’t up to Scratch

Are you a store owner who has incomplete product descriptions? Are they generic? Not sure what the answer to these two questions are? Well, I urge you to review your products descriptions. Shoppers use product descriptions when making a purchase decision. So, if they’re generic or incomplete, chances are you’re losing sales.

Solutions

Review your product descriptions on your site and ensure they’re complete, accurate, and unique. Here is an example of a compelling product description of “Aura from the Women at Wrangler“. I took the image directly off the Practical E-commerce site.

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If you’re not sure what to look for, here are a few pointers from Kissmetrics on how to make product descriptions that sell:

  1. Understand your buyer persona – the imaginary customer who buys your products. What websites does she visit? What makes her happy? What makes her sad? You’re able to better engage with your customer if you understand them. It will allow you to move from being product centric to customer centric.
  2. List the features and convert them into benefits.  For example, a long lasting battery for a laptop might translate into the benefit of an entire day’s work without a charge. Be comprehensive. Customers only want to know what’s in it for them. They don’t care about you!
  3. Make sure your keyword is in your headline, sub-headline, and text.Include keyword in the name of your image, image description, and alt tag.
  4. Optimize your product images by using your key phrase in the file name, image description, and alt tag.

#3 Mistake: You Don’t Use People in Your Product Shots

E-Commerce sites are a convenient platform that offers a wide variety of products for sale. Yet, online shopping also has its drawbacks. Shoppers are unable to touch and feel a product before purchasing it. People can’t see how it functions in real life. They cannot see how that item of clothing will fit them. Many stores fail to address these concerns and they fail to reduce the shopper’s anxiety.

Solutions

  1. Create a real life representation of the product by including people.
  2. If you have the budget consider making a video or two.

#4 Mistake: Your E-commerce Sites Mobile Experience Is Poor

Mobile adoption continues to proliferate. A KPCB Mobile technology trends report – cited in Smart Insights, highlights that US consumers now spend more time using mobile digital media (51%) than browsing with a desktop (49%). See below.

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And if you’re thinking, “Well, this is the only usage. It doesn’t imply that customers even shop using mobile”, think again. Yes, research shows: conversion rates for mobile are lower than desktop, but they are on the rise as the below table depicts:

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And they no doubt will continue to rise.

So, is your mobile site responsive?

Solution

  1. Do a full review of your site by visiting it as if you were a customer or use the mobile-friendly test tool from Google.
  2. Type in your URL and the tool will tell you whether your site is mobile friendly. It will give you a black and white answer. Either it is or it isn’t.
  3. If it isn’t, you can:
  • Install a mobile plugin, that will give mobile visitors a different experience.
  • Install a new theme to customize.
  • Redesign your e-commerce site.
  • #5 Mistake: Your Ecommerce Site is Slow

Customers will not wait for your page to load. If it’s slow your bounce rate will increase. a Slow page loading time also impacts your SEO rankings, as Google bots prefer faster page load times. So, the faster the better. Your site may be slow for various reasons e.g. your images may be too large or you’re not on a dedicated server.

Solutions

  1. The easy way to analyze your page loading time is to use Google Page Insights.
  2. Enter your URL and wait while google analyzes your page.
  3. Google will then provide you with a comprehensive report that details what you must fix. Fix those problem areas.

#6 Mistake: You’re Hiding Your Buy Button

This is common for store owners who have wordy product descriptions. It leads to the buy button not being visible. This mistake can contribute to lost sales.

Solution

Piers Thorogood, co-founder of We Make Websites recommends placing the buy button close to the product. Why? Because you cannot assume everyone who lands on your site knows its an online store. And if they don’t they’re not going to spend time looking for the buy button. Make it visible, like Nordstrom do below. Make it easy for people to buy.

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Final Thoughts

You cannot  launch an eCommerce site and hope for the best. When you launch, you need to make tweaks to ensure the best user experience. If you’re an e-commerce site owner making any of the above mistakes it’s time to fix them. Make these changes to achieve better conversion rates, reduce cart abandonment, and increase sales.

Are you making any of theses e-commerce site mistakes? What are the other mistakes e-commerce site owners make?

How to Create a Highly Effective FAQ Page

FAQ (frequently answered questions) pages are extremely powerful if created correctly. Benefits include solving customer problems, reducing the burden on customer support, building trust and relationships with customers, establishing yourself as an expert, adding needed SEO juice, improving site navigation, providing extra opportunities for a sale, gathering key customer insights, and helping customers on their purchase journey by alleviating purchase anxiety.

But how do you go about creating a FAQ page to realize these benefits? How do you create a page that serves as a silent salesperson, both driving traffic to your site, whilst also contributing to your bottom line? Here are some tips.

Tip #1 Scratch The Traditional FAQ page

Before we forge ahead, let’s recognize something. The traditional way of creating FAQ page is not effective, at least from an SEO point of view. Traditionally companies list about 5-15 questions on one page and immediately under each question they include a two to three sentence answers. The answer in itself is often very poor.

Doing things this way is not good for a variety of reasons:

1. We live in an age of content where consumers enjoy consuming a lot of information. I use the word consume – and not read – as there is plenty of evidence that suggests that consumers scan instead. Regardless many of the two to three sentence answers are not sufficient in fulfilling the desire for content.

2. Search engines prefer pages that are thematic; pages that contain one theme or one keyword. This makes it easier for Google to crawl as it immediately establishes what the page is about. Traditionally, FAQ pages are created with several themes. This becomes confusing.

Having seen what’s wrong with traditional FAQ pages let’s look at how we can effectively create them.

Tip #2 What Questions are Customers Asking?

Start with establishing what pertinent questions your potential customers are frequently asking. You don’t want to guess here. These need to be actual questions or concerns from your customers. Start by scouring emails your customers have sent you in the past few months.

Braveen Kumar who is a writer for Shopify recommends that you “focus on relevance, utility, and opportunities to turn that question into a path to further engagement or conversion”. Before you consider answering these questions create a single page with all the questions.

Tip #3 Create One Page With all Your Questions

“But you just said that traditionally companies list all questions on one page?”  I know what I’m saying here may feel counter-intuitive but just bear with me. Create one page with all the FAQ questions listed.

Tip #4 Create Categories For Easy Navigation

If you find that your list extends beyond 15 questions, you might want to break all your questions into categories. This makes it easy for visitors to navigate your page. Including a search box to further improve navigation, especially if you have many categories and questions.

Tip #5 Hard Link To Individual Pages

Now instead of answering each question individually on your FAQ page, insert a link to a separate page. By hyperlinking to the answer on a separate page you ensure a one-page theme which as we’ve established is more search engine friendly. The chances are that consumers will also stumble across your site when they search for industry-related information, and not just information specific to your brand.

Tip #6 Link to Blog Posts

Consider hard-linking from questions to blog posts that answer the questions. This is a strategy that Marcus Sheridan from The Sales Lion recommends. Once they’re reading your blog post, you have an additional opportunity to encourage some form of action, whether it be signing up for your newsletter, or giving them the option to click on internal links. This slowly guides them on their purchase journey.

Tip #7 Include a Call-to-action

Another option is to turn your page into a valuable sales tool,  by including a call-to-action to sign up to receive an e-book that answers these questions. Again you’re encouraging the potential customer to take some form of action.

Tip #8 Answer Questions in a Personal Manner

If you’re linking to individual pages always answer the questions in a conversational style. Make it personal. Let them know there is a human being on the other side. This will help in building a relationship.

Avoid any technical jargon that’s hard to understand. If it’s too technical and difficult to understand, you may confuse the customer even further, ultimately losing a potential sale.

If you have and can afford a copywriter use them to ensure your writing is up to scratch. If not, read and re-read. Send to friends to double check. You want to make sure that you miss any grammar mistakes, that your sentences aren’t too long and that you make use of active and not passive voice.

Free online tools like Grammarly and Hemmingway Editor can help. Grammarly assists with spelling and Hemmingway aids with sentence construction and the use of active vs passive voice.

Tip #9 Create a Clean Layout

In terms of layout, we’ve already alluded to creating categories. For example, depending on your product or service you’re offering you might have an ordering, exchange, payments or even shipping category. Make your questions stand out, perhaps by making them bold or in larger text and then link to separate pages or blog posts on your site.

Tip #10 Study Other FAQ Pages for Ideas

To tie this all up, I thought I’d leave you with some examples of FAQ pages that put into practice what we’ve discussed here. Naturally, they will all be slightly different in terms of their design, but each of these perfectly mimics what we’ve discussed.

Example 1: 99 Designs

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They have different categories and a search box for ease of navigation. All questions are also hard linked to separate pages for added SEO juice.

Example 2: Pinterest

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Pinterest also follows a minimalistic approach, the design is colorful and inviting.

Example 3: Sound Cloud

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Soundcloud doesn’t make use of any specific categories, but they maintain a minimalist feel and hard link to separate pages.

Do  you have a FAQ page?

7 Simple Ways to Boost Your Squarespace Website’s Social Media Presence

According to a statistic cited in a recent HubSpot article, 1/3 of the world uses social networks regularly. This is a staggering figure if you consider that the global population currently stands at roughly 7.5 billion. Within these numbers are many of your target audience that simply aren’t being reached with your social media marketing.

The question then is, how do you reach these people? What tactics do you employ? A good place to start is with the basics. Focus on boosting your Squarespace website’s social media presence and this will improve your visibility in search engines, and boost your online presence. Here are 7 simple ways for you to achieve this.

#1 Connect Your Socia Media Accounts: Reach a Larger Audience

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The most basic thing you need to do is to connect all your applicable social media accounts. Naturally, you won’t be on all of them. And this makes sense because every business is different. The step by step process  is detailed in Squarespace Support. It’s really simple and intuitive, but just take note there are two ways to do this depending on your plan:

  • In Home Menu click Setting and then Connected Accounts
  • In Home Menu click Social Icons and then Connected Accounts

#2 Include a Social Sharing Logo: Improve Brand Recognition When Sharing

Whenever you share your Squarespace website on your social media channels, it’s a good idea to include your logo as this will bolster your brand recognition. To do this go to Design and click Logo and Title. You’ll see a section for Social Sharing Logo. Take note that blog posts will display the thumbnail image you’ve chosen.

#3 Add Thumbnail Images to Blog Posts For Improve Click-through Rates

We highly recommend that you choose a suitable thumbnail for each and every image. An image grabs your readers attention, encourages click-throughs, and improves the shareability of your articles.

It would be a shame if potential readers didn’t click through or share your articles because of this, especially seeing as you’re offering immense value with your articles. Check out our post 7 Quick Tips For Blogging With Squarespace with further details on how to add a thumbnail.

#4 Leverage the Power of Pinterest

In a statistic cited in an article on Jess Creatives, Pinterest referrals spend 70% more money than visitors from other referrals, so let’s leverage the power of Pinterest. Make sure to add a Pin it Button to your images. Simply go to Settings, click Marketing, and then click Pin it Button.

#5 Add Social Icons and Buttons to Your Website: Encourage sharing

You want to add social icons on your site so that visitors can connect with your business page on social media, and follow you. You also want to include social share buttons under all your blog posts so that if readers enjoyed an article, resonated with it on some level, found it useful, or just believe that a friend could benefit from it, they’re able to do share your content.

The Squarespace sharing icons are rather small at the end of blog posts. This is why we recommend integrating with a third party tool that offers this and much more. While there are many online tools on the market that can help you with this, we recommend SumoMe.

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SumoMe provides all the tools to grow your website traffic, from social sharing icons, pop-ups, welcome mats, e-mail sign-up forms, to heatmaps and analytics, where you can assess how your visitors are interacting with your site. Based on this you can see where you need to make improvements. The free version gives you everything you need when starting out your social media journey. Below is a step-by-step instructional video on how to install SumoMe on your Squarespace website:

#6 Add Twitter Cards

You may or may not have heard of a Twitter card.  This is what Twitter says about Twitter Cards:

“With Twitter Cards, you can attach rich photos, videos and media experience to Tweets that drive traffic to your website. Simply add a few lines of HTML to your webpage, and users who Tweet links to your content will have a “Card” added to the Tweet that’s visible to all of their followers.”

There are different types of cards such as a Summary Card, Summary Card with Large Image, App Card, and a Player Card. Here is an example of a summary card, which works well for blog posts, news articles and products.

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To test the power of Twitter Cards in boosting your Squarespace website’s social media presence, follow the step-by-step process to install it.

#7 Automatically Push Your Posts to Social Media Channels

Each time you publish a post you want to share it to your social media channels.The time it takes to publish each and every post individually to all your channels is time that could be spent on other more profitable activities. We then recommend simplifying this process by using automation.

To do this with Squarespace is simple. Remember when we connected our accounts? Well, simply go back there and check the tab that says Show Push Option. Enable this for each of your social media channels once you’ve connected themIf you’re looking for more advanced tools, consider using the likes of Hootsuite and Buffer.

#8 Use Analytics to Measure Traffic

Now, while doing all of the above will set the foundations for boosting your social media presence, and help you gain more followers and shares across social media channels, failing to monitor analytics and how users navigate your site will, over the long term, be detrimental.

You need to know where traffic is coming from. What social media channels are proving the most beneficial? Which channels aren’t bringing you much traffic? Why is this the case? What do I need to improve, if anything? Do I need to improve my social media strategy? What articles are getting the most shares? Why?

These are just some of the questions that analytics help you to answer. Squarespace has a tool for this called Traffic Source Analytics. It measures the source of the traffic and which referrers are the most valuable. The step-by-step process to setting it up is explained in Squarespace support.

If you want to take things further consider integrating with SumoMe and Google Analytics. Together they provide more rich metrics on which to base your social media decisions. If you don’t have a Google Analytics account, read our article on quick tips for blogging with Squarespace,  where we explain how to set it up.

What simple techniques do you use to boost your Squarespace website’s social media presence? Let us know in the comments below.

7 Weebly Apps That Will Boost Your Sales

Whether you want to improve your online presence, drive traffic, increase conversions, or make sales, there’s a Weebly app for you.

While driving traffic and engaging your visitors is important, it’s all but useless if you don’t make a sale. In this today’s post, we take a look at 7 Weebly apps – available for download on the Weebly App center – that will boost your online sales. Because let’s face you’re here to make money.

#1 Better Coupon Box

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There’s no doubt that in my mind that converting visitors is one of your top priorities, if not the top priority.  Aside from providing engaging content, you need to encourage them to take some form of action. Enter Better Coupon Box, a free pop-up builder for both Weebly Websites and e-commerce sites. With this app you’re able to:

  1. Boost your social media following and grow your e-mail list with customizable pop-ups. For online stores, you’re able to encourage sign-ups and social media follows by offering a redeemable coupon code. And for your websites you can encourage visitors to sign up to stay up to date regarding the latest news, events, and promotions.
  2. Improve your targeting by creating pop-ups that show up on certain pages and for certain visitors. For example, different pop-ups for new vs returning customers.
  3. Fully customize your pop-ups to fit in with your website design.
  4. Create a form to encourage a purchase as soon as the show intent to exit the site.
  5. Seamlessly integrate the app with social media channels and email marketing services, like MailChimp.

This Weebly app is free, with options to upgrade to more premium features.

#2 Price Cart

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Part of selling online is having a professional website and making it easy for customers to see what things cost. Visitors don’t want to waste time searching for this information. If they have to, the likelihood of them leaving without buying anything is a lot higher. This information then must be easily accessible.

Price Cart, a free Weebly app, works for small businesses that have multiple pricing plans. For example, think free, basic, and premium plans (just like Bablic). Price cart has different layouts and design options for you to create pricing tables unique to you.

#3 Testimonials

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Online websites are often void of any personal communication aside from the odd live chat and email.  Building trust with your audience then is essential. This not only allows you to establish a relationship but also drives sales for your business.

One way to build this trust, and in turn credibility, is through customer testimonials and reviews. Such testimonials also have the added benefit of alleviating any purchase anxiety (8 Reasons Your Business Needs a FAQ page). Testimonials make consumers think, ” If it’s worked for her, then perhaps it can work for me”.

At a price of $3 from the Weebly App Centre, the Testimonials app lets you create 7 fully customizable responsive layouts to build trust, and boost your online sales.

#4 40 Nuggets

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There’s nothing more annoying for online visitors than an intrusive pop-up. 40 Nuggets will allow you to create nuggets (pop-ups), that appear subtly, and aren’t intrusive. With the ability to create several templates, upload your own images, and engage in A/B testing, you’re bound to see your conversions skyrocket.

40 Nuggets also offers:

  1. Targeting based on several metrics like demographics, behavior, language etc.
  2. Integration with top service providers like AWeber, Mailchimp, and Hubspot

Pricing plans range from $0-$349 for this Weebly app.

#5 Store Metrics

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What good are pop-ups or any other conversion techniques if you aren’t monitoring your analytics to see what’s working and what isn’t?  The Store Metrics app gathers pertinent information on important sales metrics. Using these metrics you now have a deeper understanding of what’s truly driving your sales. Such insights are then used to drive your business decisions.

Here are some metrics you have access to:

  1. Average order value (link to –
  2. Conversion rate
  3. Repeat customers
  4. Cart abandonment rate
  5. Net Revenue

#6 Bablic

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The Bablic Weebly App is a professional website translation tool. You’re able to make your website accessible in multiple languages. So, if someone from Russia visits your English website, the tool will translate it into their language. Neat right? Right, now you’re probably thinking: “What on earth does website translation have to do with boosting my sales?” Let me explain:

By including multiple languages on your site you’ll be ranking for keywords that your competition isn’t ranking for. This will improve your search engine visibility and organic traffic to your site. This, in turn, will build trust among those visitors because you’re catering for their language preferences, where your competition isn’t. More organic traffic and trust vastly improves your odds of making a sale. The following four statistics put this in perspective:

  1. 73% of internet browsers are not English.
  2. 72.1% of users browse in their own language.
  3. 56.2% say browsing in their language is more important than price.
  4. 46% say they don’t purchase products in foreign languages.

So perhaps it’s time you consider going multilingual with the Bablic Weebly App, which offers both manual and human translation. Once installed simply paste a line of code into the header of your site.

#7 Broadly Reviews

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Online reviews as with testimonials are another means to build credibility and trust. According to a statistics cited on Weebly, 92% of consumers read online reviews for local businesses. And because they come directly from other customers they hold an immense amount of weight.

Enter the Broadly Reviews Weebly App that displays three of the most recent Yelp Recommended Reviews and a link to your business profile page. With Google and Trip Advisor integration coming soon – this is a definite must have app for the future.

What Weebly Apps do you use to boost your sales?

7 Ways Kit Will Boost Your Shopify Store Growth

All over the world, small business owners like yourself are faced with the similar, yet unique challenge of growing their business. Often the issue isn’t that their product or service isn’t good enough, it’s simply that they don’t dedicate enough time to marketing. And this can be due to a combination of factors. Firstly, there’s a lot vying for their attention and they simply have limited time at their disposal, with an unlimited amount that needs to get done. Secondly, they lack the budget. And lastly, they may even lack the know-how about how to market online. I’m currently seeing this first hand with a friend of mine who’s struggling to make sales. He’s struggling to grow his business.

The harsh reality is, if you’re not marketing and selling, you will fail, no matter how great your product is. The question then is: How do you overcome this? While there may be many different answers to this question, we found a Shopify App called Kit that can help you grow your online Shopify store.

What is Kit?

Kit is a virtual employee that solves the above problems faced by small business and solo-entrepreneurs. Here’s an introduction to Kit on the Shopify website.

“I’ll communicate with you via SMS, Facebook Messenger, or Telegram. I’ll send you a text, ask you a couple questions to learn about your business, make suggestions for marketing initiatives, and all you have to do is say “yes”. It’s really that simple!”

Kit is a professional, personal marketing assistant. It will send you a text on a daily basis with marketing suggestions. Kit integrates with your Shopify store and handles all of your marketing efforts. From email marketing, Facebook and Instagram advertising, to winning over potentially lost customers due to cart abandonment, Kit does it all. And it doesn’t only do what you say, it thinks ahead and makes recommendations. Watch the video below to learn more:

Such is the power of kit, that one client – cited in an article by Shopify on Kit and it’s benefits -saw a 220% return on his advertising spend. That’s nothing to sneeze at. Now that you have an idea of what Kit is and how it can solve your problems let’s jump into the specifics of what Kit can do for you.

1. Kit Helps You Grow Your Facebook Fans

We’re not talking about fake likes. You know those ones that pages get from click farms (yes, it’s a real thing)? You know those ones where you have someone who seemingly isn’t even in your target market liking your page? I’m sure you do.

Rather Kit focuses on capturing an engaging audience and will build this from 0-100, from day one. This is also important as Facebook uses this as a basis to determine what sort of customers you’re targeting in the future. These customers are also known as your Lookalike Audience.

2. Kit Helps You With Ad Targeting

Kit then will help you target these Lookalike Audiences. Targeting the right audience is crucial for your ROI, and ultimately the success of your business. All you have to do is tell Kit what you want to accomplish with the ad and how much you want to spend. This applies to both Facebook and Instagram advertising.

3. Creates Facebook and Instagram Ads that sell

Create Facebook advertisements by simply answering three simple questions pertaining to whether you’d like to run the ad, what product you want to promote and what your budget is. Together with information Kit pulls from the store, Kit creates a preview of the ad, which you can approve or make further tweaks to. Kit also creates previews for Instagram advertisements based on the same information.

4. Posts Facebook Updates to Boost Your Online Presence

Aside from creating ads, Kit can also assist with publishing Facebook updates on your behalf. This automates your marketing, saving you time and giving you peace of mind knowing your business growth is taken care of, and in good hands.

5. Helps With Cart Abandonment

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Statistics show that 67.45% of online shoppers abandon their carts before making a purchase. Now imagine if you could convert these potential customers? It’s possible with Kit. Let me explain.

Kit Seamlessly integrates with other Shopify Sales Apps; one such app being Kit Kart. Kit Kart will send you an SMS notifying you of the previous day’s abandoned carts. By simply replying with a “Yes” to allow for follow-up e-mails, Kit Kart will send emails to all customers who abandoned their carts, giving them a slight push to make a purchase. Kit Cart is only available if you upgrade from the basic plan ($10/month) to the pro plan ($24/month).

6. Kit Integrates With Other Shopify Apps

Integration with other Shopify Apps takes place through an app known as Kit Skills. By integrating with other Shopify Apps, you don’t find yourself jumping between apps. Your marketing efforts with Kit will be taken to the next level with app integration. Here are three (among others) apps – in addition to Kit Karts- that integrate with Kit:

  1. Retargeting on Autopilot – turn visitors into customers through re-targeting ads on Facebook and Instagram
  2. Product Discount – we discussed this in a post on “5 of The Best Shopify Sales Apps“. But just to recap, the idea is to sell more on your online store through price reductions. It’s the number one Shopify Sales App.
  3. Pop-ups – build your email list, drive conversions, and reduce cart abandonment with this app by Justuno.

7. Helps You Prioritize and Accomplish Goals

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Kit helps you prioritize with Kit Goals. Kit Goals will help you set goals based on your unique business needs and works with you to achieve these goals. For example, if you want to increase your sales by 15% – you can simply tell the app you want to do this and Kit takes care of the rest.

Final Thoughts

Kit is a powerful tool to help you – the solo-entrepreneur and/or small business owner. Because let’s face it you face unique challenges. You have a lot on your plate, your budget is tight, and often you simply lack the experience to grow your business.

Not only will Kit help with your marketing efforts, but it will free up time to focus on other important business activities e.g. inventory management, building partnerships, and creating new product lines. And with seamless integration options with other apps and smart technology that recommends certain marketing efforts before you’ve thought of them, Kit is an indispensable tool to drive your Shopify store growth.

Have you tried Kit?

8 Weebly Social Media Apps That Will Boost Your Online Presence

Social media is not optional; it’s a must have for your small business growth. Currently, there are over 3 billion internet users, of which 2 billion have social media accounts. Social media is a cost-effective marketing medium to not only reach these people but also to:

  1. Gather deep insights about their purchasing behavior,
  2. Improve brand awareness and loyalty,
  3. Build relationships,
  4. Drive traffic to your site
  5. Reach new customers
  6. Boost your conversion rates.
  7. etc. etc. etc.

While there are plenty of benefits, it can be hard – especially as a small business owner – to stay on top of your social media and realize these benefits. Because let’s face it you have limited time in which to complete unlimited tasks.  Here are 8 Weebly social media apps to help you boost your online presence.

#1 Social Sharing

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The social sharing tool is jam packed with features to engage your visitors, promote interaction, collect sign-ups and grow your social media following. There are many features available on both a free and a premium plan.

Free forever plan includes:

  1. Multiple social media networks – Twitter, Facebook, Pinterest etc.
  2. A contact form
  3. Facebook Live chat
  4. Promotion bar
  5. Mobile messaging

The premium plan at $8.99/month gives you access to 8 premium tools, including:

  1. A social coupon
  2. An Email capture pop-ups
  3. A Social coupon bar
  4. Testimonials

And while many social media sharing tools cause website bloat, the Weebly Social Sharing App won’t slow your website down. It’s mobile responsive, fully customizable, and requires zero coding!

#2 eClincher

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With eClincher you’re able to manage, organize, and analyze your entire social media network. Create a content schedule and schedule content hours, days, or even weeks in advance. Have peace of mind knowing that content is reaching your audience, even while you’re not working and/or while you working on other business activities.

Features of the eClincher social media app include:

  1. Ability to schedule and publish to multiple social media accounts.
  2. Automatic posting from queues.
  3. Monitoring live social media feeds and engaging with these feeds.
  4. One social media inbox for all your notifications and messages.
  5. Dashboard with analytics to monitor performance.
  6. And much, much, more.

A free 14-day trial is on offer, thereafter plans start at $15/month for one person.

#3 Dockvine

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Wouldn’t it be cool if visitors were not re-directed once they click on your social media icons on your website? Dockvine is a social media app that solves this problem by displaying your social pages directly on your website. Visitors simply click on a Dockvine social media icon and the app displays those pages on your website, all without taking visitors to a new tab.

This is powerful because it keeps visitors on your site, increasing engagement, and driving conversions. Two social pages are on offer in the free plan. For unlimited options upgrade to a pro plan for $4/month.

#4 Social Media Stream

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This is one of the top apps in the Weebly App Center. As the name suggests, this Weebly social media app, allows your visitors to view all you real-time updates from social media directly in a stream on your website. This app integrates with all major social media networks and users have access to it even on mobile. Try it for free or pay $9.95/month for more premium features.

#5 Social Feed

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If you’re looking for an alternative to the above, why not try the Social Feed app. It also allows visitors to view real-time updates across all major social networks, create multiple feeds, and set the priority of different feeds for balanced content. Try it for free, thereafter its $4.99/month.

#6 Comments Plus +

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Drive engagement with Comments Plus. This Weebly app is the perfect way to interact with your readers. By installing the app and adding it to your website, users can ask questions, respond to comments, provide feedback, and chat about several topics on your website. You, in turn, can engage in the conversation.

And because it’s fully customizable you can tweak the layouts, design, and colors to ensure it fits in with your look and feel. The power of this app lies in its ability to:

  1. Build an engaging community.
  2. Build trust and credibility.
  3. Gather testimonials and ratings from visitors.
  4. Integrate with social channels so users can use their accounts to comment.
  5. Provide SEO support.

#7 Testimonials

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Personal face-to-face communication is not available online like in the traditional bricks and mortar environment. Building trust then, is essential, especially as visitors cannot touch or feel the product before buying it. By doing this you establish a relationship and drive sales for your business.

Testimonials and reviews are often used to build trust and credibility. They alleviate purchase anxiety as it makes consumers think, ” If it’s worked for her, then perhaps it can work for me”.

The Testimonials app lets you create 7 fully customizable responsive layouts and is available from the Weebly App Centre for a meager price of $3/month.

#8 Better Coupon Box

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Driving traffic to your site is half the battle won. However, once visitors arrive on your site you need to encourage them to take action.  Enter Better Coupon Box, a free pop-up builder for both Websites and e-commerce sites. With this app you’re able to:

  1. Boost your social media following and grow your e-mail list with customizable pop-ups.
    • For online stores, encourage sign-ups and social media follows by offering redeemable pop-up coupons.
    • For websites, encourage visitors to sign up to your mailing list with promotions and industry news.
  2. Create targeted pop-ups for certain pages and certain visitors. For example, have different pop-ups for new vs returning customers.
  3. Customize your pop-ups to tie in with the look and feel of your site.
  4. Create exit intent pop-ups. These enter as soon as the customer shows a sign of leaving the site.
  5. Integrate with social media channels and email marketing providers.

This Weebly app is free, with options to upgrade to more premium features.

Are you using any of the above Weebly social media apps? If you aren’t perhaps it’s time you gave some of them a shot. With so many internet users and social media accounts worldwide, there are thousands of people wanting your products and services. Use these 8 Weebly social media apps to find them and boost your online presence.

5 of The Best Shopify Sales Apps

You need to do more than just drive traffic to your site and engage visitors. You need to convert them. And this can, at times, prove difficult. With many Shopify Apps available it can be hard to decide which ones to use to increase your conversions. Luckily for you, we’ve curated a list of 5 of the best Shopify Sales Apps to skyrocket those sales for you.

#1 Fomo: Play on the “Fear of Missing Out”

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Fomo (formely Notify) is short for “Fear of Missing Out”. I’m sure many of you have experienced this in your lives. You attend a party because everyone is going. You buy a certain product because everyone is buying it. The Fomo Shopify App bases itself on this principle.

While shoppers are shopping a small little pop-up enters the screen to notify the shopper that someone else has purchased this product. It creates the perception of a busier storefront. This sells.

Imagine you in a new town and you’re deciding on where to eat. Would you rather eat at a busy restaurant or one where there are no customers? Probably the former because in your head you’re thinking, “Why are there no customers at that one restaurant? Is there something wrong with this place”. Such doubt is a shopping deterrent.

To illustrate the value this Shopify Sales App provides, here’s an example cited on the  Shopify website:

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Price: $14.99/month

** Free trial: Yes, 7 days.

#2 Product Discount: No More Coupons!

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Product Discount is the number one Black Friday and Cyber Monday Shopify Sales App. As the name suggests, Product discount works on the principle of offering your customers price reductions.

With this Shopify Sales App you’re able to:

  1. Create specific sales for certain products, store segments or the entire store.
  2. Schedule future sales for the weekend or holidays. Do it once and forget about it.
  3. Create a live sales countdown clock  and drives sales by virtue that they run for a limited period.
  4. Create storewide sales without coupons.

With many sales apps working on the principle of coupons, you may be thinking how this app actually works, and what’s the benefit? Let me explain.

When you run a sale, the Product Discount app automatically adjusts the price for every sale item. It then includes the old price for comparison to the new sales price in the “compare at” field.

When a potential customer now visits your store, they instantly know the sale is on. You, in turn, do not run the risk of the potential customer leaving because they weren’t aware of the sale.  And of course, you have higher conversion rates.

Price: $99.99, once off

**Free trial: not clear, but a demo website is available.

#3 Beautiful Abandon Cart Emails: Recover Abandoned Carts

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Cart abandonment is common. Very, very common! In fact, statistics show that  67.45% of online shoppers abandon their carts before they buy. A staggering figure indeed.

Beautiful Abandoned Cart Emails is a Shopify Sales App that lets you recover these potentially lost sales through automated emails. Here are a few features of this gem of an app:

  1. Email automation. Simply choose when to send emails and watch the orders roll in.
  2. Product images of the abandoned product are automatically pulled into the email
  3. Ability to include a second follow up mail.  Sometimes customers need an extra push. Sometimes emails get lost  in littered email boxes, where they’re forgotten forever. Not anymore!
  4. You’re able to track everything.
  5. Each email is customizable, whether it be text, the logo, or even the subject line.
  6. Coupon functionality. Include a discount code to encourage them to recover the order.

Price: $9/month

**Free trial: yes, 14 days.

#4 Referral Candy: Tap Into Influential Personal Networks

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Referrals are highly influential. How often do you do something based on a recommendation from a friend or a family member? I’d say fairly often because you value their input. You trust that information because it came from a credible source; someone close to you.

Now imagine being able to tap into the personal networks of your customers. It may seem a bit more difficult to do this online, but with Referal Candy it’s possible

By offering discount codes to customers who successfully refer you, you access these networks and drive new customers to your store. Referral based discounts work because they give your customers an incentive. And people are naturally more inclined to do something when there’s something in it for them. The app’s easy to install, setup, and manage referral programs.

Price: $25/month

**Free Trial: Yes, 30 days.

#5 Bablic: Tap Into New Markets

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The Bablic Shopify Sales App is a professional website translation tool. You’re able to make your website accessible in multiple languages. And creating a multilingual website is more important for your conversions than you think. Research shows:

  1. 73% of internet browsers aren’t English.
  2. 72.1% of users browse in their own language.
  3. 56.2% say browsing in their language is more important than price.
  4. 46% say they don’t buy products or services in foreign languages.

The above stats should tell you one thing: you’re losing potential customers if your site is not multilingual. Having a multilingual site means:

  1. You’re tapping into new markets.
  2. You’re ranking for keywords that your competition isn’t ranking for.
  3. You’re improving your search engine visibility.
  4. You’re driving traffic.
  5. And foreign customers who arrive at your site who can’t speak English feel comfortable. They’re now able to shop in their own language.
  6. You’re ultimately converting more customers.

Bablic offers professional and manual translations. You don’t have to be a tech geek to install and master it. All you do is paste a line of code into the header of your site. That’s it.

Price: $24/month

Free Trial: yes, 14 days.

What Shopify Sales Apps do you use?

10 Reasons You Need a Multilingual Website

The emergence of the internet has contributed toward a global village. Many businesses are reaping the benefits of marketing and selling their products to these new markets.

Within these global markets, there are many languages spoken aside from English. Sure English is often the Lingua Franca, but as a language, at 335 million, it’s only the third most spoken language after Chinese (1.2 Billion) and Spanish (414 million). Then you have Hindi, Arabic, Portuguese, Bengali, Russian, Japanese, and Javanese respectively. That’s your top 10. And that’s not mentioning the many others.

Building a multilingual website allows you to more effectively tap into this global market. “But my business is doing just fine,” you may be thinking. And besides creating a multilingual website is a huge investment. Firstly, let me address point one.

Sure your business may be doing just fine. But what if I told you your business could be fairing much better? Consider these statistics:

  1. 73% of internet browsers are not English.
  2. 72.1% of users browse in their own language.
  3. 56.2% say browsing in their language is more important than price.
  4. 46% say they don’t purchase products in foreign languages.

Secondly, whilst creating a multilingual website may have been an expensive investment in the past, this is no longer the case. There are plenty of cost-effective tools out there, such as Bablic, making website translation available to the masses including startups and small businesses. Thousands of businesses use Bablic as tool to easily turn their website into a multilingual one, no matter the platform it’s using, no programming required! As a small business owner, you simply paste a code in the header of your website and voila!

If you’re still not convinced about the need for website localization, let’s delve into it a little more. Here are 10 further reasons why making your website multilingual is a good idea for your business.

#1 Enter Emerging Markets

Aside from tapping into a larger part of the global market, a multilingual website allows you to target one of the fastest growing, and most lucrative markets: the emerging market. Your established markets like the United Kingdom and the US are saturated, and in many cases – highly competitive. In contrast, many consumers in emerging markets are only now really engaging in online shopping. But the growth potential is there.

recent report by Research and Markets – The Worlds Largest Market Research Store – forecasts that emerging markets will lead global online retail sales growth from the period 2016-2109. So jump in early, ride the wave, and experience the benefits.

#2 Lower Advertising Costs

The increased competition in established markets means that your advertising and marketing costs will be a lot higher. Why? To compete you’ll simply need to out advertise and out-market. Target emerging markets for lower advertising costs.

#3 Diversify Your Market

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Targeting an international base also leads to business diversification. A multilingual website then reduces your exposure to risk. If you’re only targeting one market i.e. your home market, and the local economy is struggling, your business is jeopardized. By generating revenue from another market,  you improve the chances of business growth – even during tough times.

#4 Improved SEO and More Organic Traffic

Including multiple languages on your site will also lead to a boost in search engine visibility. Why? You’ll be ranking for keywords that your competition isn’t ranking for and this will contribute to increased organic traffic to your website. And once on your site, they’re now in the market for your products.

#5 Builds Trust

By catering to a customer in their own native language you also make them feel more at home; more comfortable. This builds an added layer of trust. Trust is something that’s crucial online, where customers aren’t interacting with a person, but rather a computer screen. And that trust then is an essential ingredient in converting that customer into a sale.

#6 Increased Conversions

Both point three and point four contribute to increased conversions. More organic traffic + trust = vastly improved odds of making a sale. And that’s just the initial conversion; multilingual websites show you care and serve as a building block toward creating repeat and loyal customers.

#7 A Sign You’re Customer Orientated

What says that you care more than tailoring your website according to the unique language preferences of a customer? This establishes you as a customer orientated business and not just a profit monger. You’re then well on your way to increasing your repeat customers.

#8 Increases Repeat Customers

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Repeat customers ensure that you can rely on a more steady stream of income. Imagine you only had one-off customers? You would have to continually invest time and effort in acquiring new ones. This is not sustainable, for any business, yet alone yours.

#9 Establish a Competitive Advantage

With many businesses not yet fully embracing website localization, you have the perfect opportunity to set yourself apart. Building a multilingual website will give you a distinctive competitive edge. And as a business who doesn’t want to beat their competition?

#10 Sign of a Forward Thinking Company

You’re not only establishing a competitive advantage, you’re positioning yourself as a company that’s forward thinking. A company that’s innovative, always thinking ahead and always one step ahead of the competition. After all, people love companies that do things differently. Just think Apple.

Building a multilingual website is not as costly as it once used to be. And with the many  statistics pointing in favor of doing so, and the benefits, perhaps it’s time you built your multilingual site?

10 of the Best Online Tools For Your Small Business

Being a small business owner means that at any given time you’re working on marketing, accounting, taxes, sales, development, customer support and a host of other activities. We understand it can be difficult trying to juggle all of this. This is where online tools can help you! Understanding though that there are many to choose from, most of which are simply confusing, we curated a list of 10 of the best online tools for your small business. This list is divided in four categories:

  1. Note-taking and Brainstorming
  2. Finance
  3. Project Management
  4. Marketing

Here are 10 of the best online tools for your small business.

Note-Taking and Brainstorming

#1 Evernote

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With Evernote, you can make a note of almost anything. And the beauty of it? You’re able to access in the cloud, with any device. With this cloud-based software you can:

  1. Create a project to-do list.
  2. Take a picture of a sketch.
  3. Jot down a reminder.
  4. Save interesting articles and organize your reading list.
  5. Organize all your thoughts and ideas so you can access it in one place.

If you’re looking for something more visual, consider using Mindly in conjunction with Evernote.

#2 Mindly

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Mindly harnesses the power of associations, allowing you to create Mindmaps on your mobile device (or any device for that matter). Clear the clutter and showcase your thoughts in the form of mindmaps

With Mindly you can:

  1. Capture ideas
  2. Write a quick summary
  3. Plan presentations
  4. Create visual associations

Aside from note taking and brainstorming, there are some seriously powerful online tools for finance.

Finance

#3 Freshbooks

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PayPal and the majority of payment processing platforms charge you 3% to make or receive payments. With Freshbooks, there is a flat fee of $0.50, regardless as to the size of the transaction. Consider the cost saving on this, particularly as your business grows, and your international client base grows.

PayPal is one of the largest online payment processing platforms. So if you’re currently using them and concerned about how to switch, you’re in luck, as PayPal and Freshbooks have an agreement. It’s possible to send PayPal invoices using Freshbooks and pay a flat fee of $0.50! Freshbooks offer a free 30-day trial.

#4 Mint

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Mint allows you to effortlessly create budgets and stay up to date on how you’re spending your money. Through their phone and tablet apps, it’s also possible to manage your finances on the go and receive money saving tips.

Mint is totally automated. Through giving the platform permission to view your finances, it will begin to track, categorize – in the form of graphs and analytics – , and manage your spending. Setting up an account is free!

Project Management

#5 Trello

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Trello is the perfect collaboration app, particularly for geographically dispersed teams. Trello allows you to create, boards, lists, and cards which help you stay organized. Each individual card has the option of leaving comments and attaching a file.

Download for IOS, Android or desktop. There is a free plan with the option to upgrade. For maximum productivity consider using it in conjunction with Slack, another online business tool for your small business.

#6 Slack

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Available for IOS and Android, Slack is the perfect instant messaging tool. Create different channels for open communication, direct communication for specific teams, or private one-on-one communication.

Through integration with other apps, like Dropbox, all your files are available on the cloud. Available on IOS and Android, there’s a free plan, a standard plan ($6.67), and a Plus Plan ($12.50/month).

Marketing

#7 Bablic

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Business is not what it used to be. Having a website means you open yourself up to a global marketplace. The implications of this are:

  1. People from countries all over the world will visit your site.
  2. These people will speak different languages.

It then becomes imperative to tailor your website to their language preferences. Enter Bablic. Bablic is a cost-effective human translation tool tailored toward small business.

It will reduce bounce rates, improve engagement and drive sales, as 46% of people say they won’t buy products if a website is not in their own language. Getting started is as simple as pasting a line of code in your website header.

#8 SumoMe

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SumoMe is arguably one of the best online tools to grow your e-mail list. Building an e-mail list is essential if you want to grow your business and make money online. Through capturing e-mails you capture leads allowing you to engage in e-mail marketing.

SumoMe has a large suite of tools that allow you to create popups, improve mobile sharing, create sign-up forms, scroll bars, and monitor how visitors engage with your website through Heat Maps. Whilst the free version has more than enough to start, by upgrading to a premium version you’re able to engage in A/B testing and much more.

Seamless integration is available with all popular e-mail marketing service providers like Mail Chimp and Aweber. Also, link directly with your Google Analytics account to track analytics.

#9 Canva

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Hiring an agency or a graphic designer to create presentations, designs, eBooks, Facebook headers, and more can be expensive. It needn’t be this way. Canva has positioned itself as the design tool that anyone can use to create stunning presentations. With Canva you’re able to:

  1. Choose from a vast gallery of images and presentation designs.
  2. Edit images by adding text, cropping, filtering, blurring.
  3. Choose from pre-made designs and templates.
  4. Select icons from a vast gallery.
  5. Select social media layouts for Facebook, Twitter headers and much more.
  6. Upload your own photos and incorporate them into the design.

The above features touch but the iceberg. Sign-up for a free account. Though the features are limited with the free version, it’s a perfect start for the small business. In-app purchases are available for certain images and designs, although the bank of free options is more than adequate.

#10 Buffer

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The final online tool for your small business is Buffer. This social media sharing tool allows you to plan your content calendar, and schedule content weeks in advance. Save time, and have piece-of-mind knowing your content is being published across social media channels, even when you’re out of the office. For $10 a month it’s an absolute bargain – I mean that’s one beer or a meal in some countries.

What online tools do you use for your business?